Responsible for leading all aspects of Rummycircle's P&L of $XXX mn , with a focus on driving revenue growth, operational excellence, and market positioning. Day-to-day operations involve leading high-performing team of 130 + and optimizing sizeable marketing budgets with a relentless focus on performance measurement.

Backed by Reliance Industries Limited (RIL), JioSaavn is India's largest music streaming service : 160M MAUs, XXB mins monthly, $XXXM annual revenueSitting at the intersection of product and marketing, my team is responsible for growing the subscriptions business across the globe for Jiosaavn.Leading multiple teams to deliver on this mandate:- data science and analytics (strategic insights, ML powered recommendations to serve on and off-platform, automation)- acquisition marketing (paid, performance, programmatic, social)- product marketing (consumer insights, brand, GTM, pricing)- product growth (user funnels, product flows, experimentation)- lifecycle marketing (user segmentation, push notifications, emails, promos)- content marketing (content launch, awareness, frequency through up-sell and cross-sell)Also working extensively with external agencies for PR, brand and consumer research, creatives for ATL and BTL

The role gave great insights into the world of Mobile Marketing.Was responsible for conceptualizing and executing marketing campiagns for brands over Mobile using SMS,Voice,Email & Mobile Apps as a medium.Some of the clients I worked with included the likes of Cadbury, ITC ,Colgate & HUL to name a few.

Project Finance Modelling &Bid proposal consulting for Ultra Mega Power Project

Access& improve the effectiveness of sales team of Crystal Crop Protection Pvt Ltd. ( Everstone’s Investee Company)

Responsible for improving customer experience across for all out outlets of Spaghetti Kitchen in India.Helped them in improving bill value per customer for Spaghetti Kitchen.Carried out the competitive analysis to formulate the pricing strategy.

Responsible for Sales and Marketing activities for Mahindra Applitrac in UP east.Launched a new machinery (Rice Transplanter )by Mahindra in West Bengal.Looked after Channel Development at Pan India level.