Gustavo Vallejo

Gustavo Vallejo Email and Phone Number

Global Media Professional connecting the dots in the Digital Era. @ Human Connections Media
mexico, distrito federal, mexico
Gustavo Vallejo's Location
Hollywood, Florida, United States, United States
Gustavo Vallejo's Contact Details

Gustavo Vallejo personal email

n/a
About Gustavo Vallejo

I am a Global Media Professional with extensive experience and accomplishments in leading multinational companies and Global Media and Advertising agencies for all facets of Traditional and Digital Media. Well, known expertise in planning, buying, negotiation, execution, and research in a variety of consumer retail products supporting advertising and marketing plans. Expertise in Latin America, Asia, and Northern Europe, developing successful media solutions on regional and local markets. A visionary and decisive leader with proven success in strategic, innovating thinking and problem solving, fully bilingual English - Spanish.Specialties: Programmatic, Influencers Marketing, Digital Advertising, Social Media, Media Negotiation, Media agency-client relationship, Digital Native, AI, Artificial Intelligence. Pitching Management and new business.New Trading revenue streams.Digital ecosystem and programmatic.• Risk Management• Client Pricing control and Benchmarking• Strategic Business Planning• Media Market Identification• Traditional & New Media• Agency Management• Multicultural Latin America and Asia.• Trading• ROI Modeling• Trade and Negotiation• SOX ComplianceProgrammatic BuyingNew Business Specialist.

Gustavo Vallejo's Current Company Details
Human Connections Media

Human Connections Media

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Global Media Professional connecting the dots in the Digital Era.
mexico, distrito federal, mexico
Website:
humanconnectionsmedia.com
Employees:
17
Gustavo Vallejo Work Experience Details
  • Human Connections Media
    Client Team Director & Partner At Hcm Miami
    Human Connections Media Mar 2022 - Present
    Miami, Florida, United States
    Human Connections is an Independent Young Media Agency Network with offices in Mexico, Argentina, Chile, Peru and Miami, providing professional media and communications services on: Business Management, Research & development, Strategy and planning, Content & Social media, Media buying and optimization, analytics and insights, we have powerful tools and outstanding talent, we help Brands to thrive in the digital Era. Open for Business.
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  • Glu Company
    Director Of Business Development
    Glu Company Jul 2017 - Feb 2022
    United States
    Boost Glu's transformation from a sales House Rep to a Real Digital Agency, bringing new business through serving Direct Clients with full Media planning and buying capabilities.
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  • Kasitoko
    Business Development Director
    Kasitoko May 2018 - Dec 2019
    Miami/Fort Lauderdale Area
    Articulated Kasitoko introduction into the Latam Markets; the 1st ever totally automated Influencers Marketing Platform, providing Agencies and Advertisers the ability to plan, manage and execute Influencer's marketing campaigns on a single high tech platform.
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  • Native.Ad
    Head Of Sales Latam And Busines Development Leader.
    Native.Ad Jun 2016 - May 2017
    Miami/Fort Lauderdale Area
    Implemented the Re- Launch to the Latam Markets of Native Ad. a 100% Native Programmatic Platform Ad Serving + SSP into the Agency and Advertising markets in Latam. NativeAD is a platform for publishers integrating branded content in a native way into editorial spaces, analyzing engagement metrics, delivering social media amplification and helping with programmatic monetization.
  • Groupm
    Head Of Trading Latin America
    Groupm Apr 2010 - Feb 2016
    Miami/Fort Lauderdale Area
    Directed and Build up 1st ever GroupM's trading functions on a Regional Basis, assuring intelligent application on volume (Investments) and scale of GroupM Latin America. Implemented trading / commercial principles and best practice across the Region, generating substantial revenues for the company by improving the trading value chain, transforming the trading area into a profitable double digit growth pillar for GroupM, its agencies, clients and Media partners. Implemented initiatives such as Buying and selling Proprietary Media Inventory, setting pricing and benchmarking, Reported to Regional GroupM Latam CEO and Member of GroupM Latam Board.
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  • Mattel
    Regional Media Director Latin America
    Mattel Aug 2000 - Apr 2010
    Succesfully managed all aspects of media planning, buying and execution for Barbie, Hot Wheels, Fisher - Price and other extensive brand portafolio in Latin America and Asia. Lead and conducted negotiations and contractual terms with regional TV oulets such as: Caroon Network, Nickelodeon, Discovery Kids,Disney and others, as well as local major TV stations. Managed regional and local media agencies such as Carat, MindShare, and Universal McCann to deliver world class service by actively defining clear Scope of Work setting expectations and fair compensation fees based on ( FTE's ) Full time equivalents. Oversaw yearly ROI media effectiveness analysis and resource allocation. Designed regional online roadmap initiatives for key major brands, setting strategic direction. Managed regional budget of $ 6M and local budgets up to $ 35 M. Reported to SVP World Wide Media Director and SVP General Manager for Latin America.
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  • Draft Fcb Redline
    Media Director Strategic Planing
    Draft Fcb Redline Mar 1998 - Sep 2000
    Media Planning Director for Chrysler Mexico and Chrysler Dealers, Banorte "El Banco Fuerte de Mexico", American Airlines, The Clairol Co., Compaq Computers, special focus on Strategic media planning. media mix optimization and buying efficiency.
  • Saatchi & Saatchi
    Media Director
    Saatchi & Saatchi Apr 1997 - Nov 1998
    Media Director for BanCrecer local banking, SKY
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  • Grey Group Mexico
    Associate Media Director
    Grey Group Mexico Nov 1988 - Sep 1996
    Mexico City Area, Mexico
    Head of media Planning and Buying for P&G Brands: Head & Shoulders, Cover Girl, Salvo and Fragrances. Also launched 1st AOR for Danone Mexico managing Danone and BonaFont Bottled Waters.
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  • J. Walter Thompson Worldwide
    Media Director
    J. Walter Thompson Worldwide 1992 - 1994
    Media Director for Ford Motor Co. oversaw all aspects related with the Planning, Buying and Media market intelligence for Ford Mexico, actively working with the Ford Group to define strategic direction for the different Brands.
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  • Bbdo Mexico
    Media Assistant
    Bbdo Mexico Sep 1984 - Oct 1988
    Media assistant for Sabritas Mexico (Frito lay) and other key accounts such as Pepsi and others, in charge of executing media buys, Traffic TVC, monitoring and reconciliations with Televisa, crafting competitive data and reports to mayor key accounts reporting to Sr Media Director.
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Gustavo Vallejo Skills

Media Planning Media Strategy Media Buying Digital Marketing Advertising Digital Strategy Integrated Marketing Marketing Strategy Online Advertising Television Digital Media Marketing Communications Customer Insight Brand Management Interactive Marketing Creative Strategy New Media Mobile Marketing Strategy New Business Generation Sourcing New Business Social Media Marketing Market Research Strategic Planning Online Marketing Management Social Media Business Development Marketing

Gustavo Vallejo Education Details

Frequently Asked Questions about Gustavo Vallejo

What company does Gustavo Vallejo work for?

Gustavo Vallejo works for Human Connections Media

What is Gustavo Vallejo's role at the current company?

Gustavo Vallejo's current role is Global Media Professional connecting the dots in the Digital Era..

What is Gustavo Vallejo's email address?

Gustavo Vallejo's email address is gv****@****uth.net

What is Gustavo Vallejo's direct phone number?

Gustavo Vallejo's direct phone number is +171892*****

What schools did Gustavo Vallejo attend?

Gustavo Vallejo attended Centro De Estudios En Ciencias De La Comunicación, Talentia, Mattel, Universidad La Salle, A.c., Talentia.

What skills is Gustavo Vallejo known for?

Gustavo Vallejo has skills like Media Planning, Media Strategy, Media Buying, Digital Marketing, Advertising, Digital Strategy, Integrated Marketing, Marketing Strategy, Online Advertising, Television, Digital Media, Marketing Communications.

Who are Gustavo Vallejo's colleagues?

Gustavo Vallejo's colleagues are Carlos Rodrigo Flores Lara, Enit Itze, Florencia Di Pietro, Hugo Gómez Oliver, Janel Hernández Reyes, César Alan Gámez Montes, Adriana Hernández.

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