Giancarlo Vassallo Email & Phone Number

Chicago, Illinois, United States

Cincinnati Children's Hospital• Client liaison for all Cincinnati Children’s brand managers with both direct-to-consumer and physician campaign deliverables • Provided client education on physician media targeting methods, digital media trends, new vendor capabilities, and Programmatic 101 training• Lead monthly and quarterly brand measurement initiatives and present findings to clients across each healthcare category service line • Organized and maintain vendor relationships for relevant major brand sponsorship events • Established growth and development of Media Coordinators to properly handle regular deliverables, campaign planning, monthly billing, and weekly reporting

Greater Chicago Area

Coherus Biosciences / Organogenesis / Atlantic Health / Indiana University Health • Planned, managed, and optimized multi-channel media campaigns across a variety of Merge Life Science accounts • Activated client-owned first-party data lists programmatically through LiveRamp to narrow down targeting efforts to allow for an impactful targeting strategy• Collaborated with investment and analytics teams to develop monthly and quarterly digital performance reports on Paid Search, Social, Display, and Online Video

Greater Chicago Area

Bridgestone Tires / Sargento Cheese• Generated tags within DoubleClick Campaign Manager for all Bridgestone Programmatic Media product support campaigns and league sponsorships (NFL, PGA, NHL)• Developed client-facing media flowcharts, authorization forms, or insertion orders• Managed channel allocation and flighting with $20M+ budgets across several product portfolios • Engaged in cross-team collaboration with Digital Investment teams to execute brand strategy and activation within Search, Programmatic, YouTube, and Social platforms

Chicago

Ragu / Bertolli• Maintained weekly status sheet, timelines, and flowcharts to ensure all buyers are meeting team deliverables• Developed monthly competitive analysis reports to understand the marketplace providing insights and analysis to the client, specific to the pasta sauce category

Greater Chicago Area

• Supported Home Furnishing and Healthcare categories, assisting account managers to construct both print & digital client proposals • Processed, submitted, and tracked insertion orders utilizing Tribune tools and systems. Compiled research for new business pitches

Vernon Hills, Illinois

• Handled customer inquiries, complaints, billing questions, payment extension/service requests. • Managed customer accounts by issuing credit, sending invoices, and returning products.

Greater Chicago Area

• Analyzed online advertisement campaigns with custom video solutions • Recorded the variation of all rendered personalized videos. • Organized and documented variances for the manager to review

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication, Senior

Activities and Societies: Division 1 Athletics: Track and Field

Education record

Activities and Societies: Athletics: Track and Field