Lighting consultant: responsible for maintain an up-to-date knowledge about more than 80 different brands of lighting supplies, to be able to identify and recommend ideal lighting solutions for residential and commercial customers, with different needs, styles, budgets and timelines. Project management: Excellent B2B and B2C customer service, being able to work with constructors, contractors and designers, analyzing floor plans, doing on-site construction take-offs, in order to provide a full house lighting pack, including smokes, and carbon smokes, landscaping, soffit lights and interior design, managing dozens of projects at the same time, coordinating delivery times and quantities.Lead generation: exceled at sourcing qualified leads through outbound and inbound strategies. Contacted prospects via cold calls, using our unique understanding of the nuances in this industry, which enabled us to develop the best approach strategy based on our target market and ideal buyer personas. Managed potential client at HubSpot and booked personalized appointments,Administrative Assistant: managed and posted all suppliers invoices, meticulously checking the invoices according to client's work orders and our purchase orders, keeping our Accounts Payable updated.

• Created the company's new logotype, brand manual and reformulated the visual identity - graphical materials such as business card, folders, flyers, etc. - to revitalize the brand and start a new phase of communication.• Developed the clinic’s website using Wordpress – design and orienting the content – to facilitate the navigation and organize all information about treatments, news and promotions, managing the content and results through Google Analytics.• Created and administrated all clinic’s social media fan pages – Facebook, Twitter and Instagram - by producing content according to the planned calendar, to promote the brand and establish an open channel with clients and leads, in order to build a long term relationship.• Optimized the clinic administration by implementing management software – Nin Saúde – to organize the appointments, patient’s medical profiles and evolutions during the treatments and the financial accounting (Income Statement, Balance Sheet) to manage the payments and provide revenues to future investments.

Course: Marketing Essentials for Commerce & Marketing Co-op Diploma, Business Management Co-op Diploma and Professional Customer Service Co-op Certificate programs.

* Identified habits of potential customers and suggested a cohesive strategy across all platforms to increase brand awareness and engage a broader audience. * Created a content calendar and designed advertising campaigns. * Developed Social media company policy. * Analyzed user engagement and web traffic from all social media. * Built and supported SEO strategies.

Bachelor Courses: Marketing Research and Planning, Strategic Digital Marketing and Digital Marketing Technologies• Taught Marketing Courses to Business Management students.• Prepared exercises and case studies based on real Canadian brands (recent and historic).• Guided students on a creation of their blogs, as part of their graded assignments, teaching techniques of creating catching headlines, engaging content and how to produce a YouTube channel, Podcasts and Webinars. • Updated data and information of slides and textbook to offer students the most recent information about Social Media channels and technologies.

Bachelor Courses: Market Strategy, Sales Management, Accounting management, E-commerce Marketing, Advertising and Publicity, Political Marketing, Brands and Products Management, Decision-Making, Marketing Management and Marketing Strategy Post-degree course: Marketing Strategy • Taught every related marketing courses to bachelor and post-degree programs such as Marketing, I.T. Management, Electronic Engineering and Systems Development.• Planned the classes respecting the Andragogy Principles, by being a facilitator to self-directed and autonomous learners, with a theoretical and practical approach, to a lasting education of adults.• Applied the Experiential Learning Cycle Method by planning the classes respecting the four stages of the learning process - Concrete Experience, Reflective Observation, Abstract Conceptualization and Active Experimentation – so students could effectively learn through experience.• Prepared case studies based on real brands (recent and historic) using audio-visual tools such as PowerPoint, Videos and Lectures to illustrate the content reinforcing the learning.• Updated the list of required and recommended textbooks for all Marketing related courses to offer current and future students the most recent information about the market.

• Rebuilt the market positioning of the ONZE agency developing a strategic marketing plan: macro and microenvironment, SWOT analysis, differential, marketing proposition and communication guidelines.• Created and administrated social media fan pages of the agency, by producing content three times a week, to promote the brand, build a relationship with clients and prospects and create a brand personality.• Set-up internal communication by writing newsletters, creating engagement campaigns (recycling, donating, volunteering etc.) to establish a social-environment responsibility to the company and its employees.• Wrote press-releases about the agency's projects and events and sent to specialized media to generate credibility and buzz marketing.• Optimized workflow by implementing a job management software - JobOne - dealing with initial rejections with individual meetings to understand their complains and adapt the software to their needs (when possible), preparing the staff with specific training in each area.

Clients:Multinational operation: Accor Hotels, Local operation: São José dos Campos City Hall (Tansports), 123 Consortium (Maringá Express, Saens Peña and Julio Simões), São José dos Campos’ Employment Services.• Developed an e-learning content course about “Awareness to Natural Environment” by creating the animation’s script, characters, dialogs, interative games to teach all 30,000 IBIS Hotels’ employees how their work affect the environment and what should they do to minimize this impact. • Idealized the “Transport well Program” to train 1,400 bus drivers and ticket collectors from São José dos Campos – from June 14th to September 9th 2011 - resulting in a satisfaction’s growth rate of 15% at the first month after the training.• Developed the content and presentation of Lectures which themes were “Excellence in service”, “Personal Branding”, “Sales techniques” and “Social responsibilities” to unemployed workers during the “Work week” at São José dos Campos’ Employment Services.

Clients: Multinational operation: WalmartNational Operation: Grupo Ultra (Oil Industry), Oxiteno (Chemical Industry)Local Operation: Bemfixa (Bricolage), EKF (Architecture), Gattai (Steel Structures), Integral Trust (Financial Investments), Ipsis (Print shop), Sonne Branding (Consulting), Maktour (Tourism), Nova Brasil FM (Radio station), TCI (Business e outsourcing), Viva (Bricolage) and Floriano (Italian Restaurant).• Established a professional trustful relationship with clients to manage their expectations about their jobs’ design, to understand the concept behind the briefing design, to write an accurate briefing• Demanded and coordinated different agency areas, such as Design, Graphic Production and Final Art by delegating every area tasks and deadlines, guiding 15 team workers to create a brand identity according to the clients' needs;• Presented and argued about the agency’s art to the client’s Directors Board, suggesting improvements and other ideas to get the approval and start the production;• Monitored the production and the installation performed to avoid errors or defective parts;• Controlled billing and measured results according to the client’s expectations and budget, by making sheets and reports in 2 days after the installation end date.

Clients:Public sector: São Paulo City Hall, SPTrans (Public transportation in São Paulo city) Private sector: Multinational Operation: Basf, Alcoa, Kingston, Venko Celulares (Cellphone factory).National operation: Fisk (English school), Lib (Wet wipes and Breast modeller brand), HTH (Chemical industry Brand), Mad Rats and 27 graus (Sneakers factory), OceanAir (Airline company)Local Operation: Radio Nova Brasil FM, DCI (Newspaper), Café Otávio (Coffee shop and Restaurant), Anna Aslan (Orthomolecular medicine), OAB-SP (São Paulo Bar association), CAASP (Lawyers Assistance Fund of São Paulo), Conrad Resort and Casino - Punta Del EsteNon-profit sector: AACD, Se Toque Institute.• Assisted clients of over 30 different business sectors, managed 27 client’s expectations at the same time, with a 3 people team, establishing and accomplishing deadlines dates, by being organized and efficient.• Attended 3 multinational companies from U.S.A., Mexico and Argentina, in English and Spanish.• Managed the largest agency's client - São Paulo City Hall and its 32 secretaries – with an annual budget of CAD 15 million, by receiving jobs’ briefings directly from the Mayor or the Municipal Secretaries, organizing each job according to the rules established by law and the Brazilian Federal Court of Auditors.• Coordinated different advertising agency areas, such as Communication Planning, Copywriting, Design, Media Planning, Graphic Production, Electronic Production and Final Art, by writing a clear and objective briefing, delegating every area tasks and deadlines, according to the client's needs.• Followed qualitative and quantitative surveys, monitored each client’s market to anticipate possible threats and identify new communication and positioning opportunities. • Conduct public and private biddings by being meticulous about the Public Notice’s exigencies, dual-checking every number or word before closing the bidding box, in order to avoid disqualification for errors.