Gaurav Verma

Gaurav Verma Email and Phone Number

Chief Marketing Officer @ Kanerika Inc
California, United States
Gaurav Verma's Location
San Francisco Bay Area, United States, United States
Gaurav Verma's Contact Details
About Gaurav Verma

As a seasoned storyteller and product expert, I have a proven track record of delivering exceptional results for B2B SaaS companies. With over 25+ years of experience, I have honed my skills in product marketing, market research, competitive intelligence, user segmentation, and growth marketing. My passion for helping brands succeed has led me to excel in areas such as crafting compelling messaging, creating impactful content, launching innovative demand generation programs, and providing valuable sales enablement.My expertise extends beyond product marketing to include cross-functional leadership, strategy and operations, account delivery, and best practices. I have led teams and been a key contributor in small and large organizations, consistently demonstrating my initiative and ability to thrive in ambiguous situations.I am a passionate communicator who can simplify complex concepts and craft executive-level presentations that resonate with target customer personas. With a background in engineering and consulting, I am equipped to understand the technical aspects of product development and effectively collaborate with product management, sales, and customer success teams.Experience Overview: - Engineer -> Consultant -> Product Marketer - 25+ years progressive experience - Worked in small/large organizations - Managed Teams / Individual contributor - Results driven professional - Not afraid to roll up sleeves & get hands dirty - Initiative & direction in ambiguitySpecialities: - B2B/B2C Modern Product Marketing - Go-To-Market (GTM) launch - Market Research - Competitive intelligence - User Segmentation - Passionate communicator - Crafting messaging / positioning - Content / marketing (Websites, Blogs, White papers, Case Studies, Product releases, Videos, eBooks, presentations, Pitch decks) - Growth (user acquisition / conversion) - Lead Nurturing & Demand Generation - Product strategy - Analyst relations - Revenue Tracking / Growth - Sales Enablement - Cross functional Leadership/Collaboration - Executive presentation - Thought Leadership - Product Management - Managed Roadmaps - Customer Interaction - Product Operations - Application Development - Service Delivery Management - Strategy & Operations - Account delivery - Best Practices

Gaurav Verma's Current Company Details
Kanerika Inc

Kanerika Inc

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Chief Marketing Officer
California, United States
Gaurav Verma Work Experience Details
  • Kanerika Inc
    Chief Marketing Officer
    Kanerika Inc
    California, United States
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  • Instaservice Inc
    Marketing Advisor
    Instaservice Inc Oct 2024 - Present
    Cupertino, Ca, Us
    Disrupting the on-demand home services space in B2C and B2B segments; Focusing on strategic growth, scaling user acquisition, branding, mentoring resources, expanding to new service areas; Getting things done/hustling.
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  • Pinnacle Marketing Advisory
    Fractional Cmo & Advisor
    Pinnacle Marketing Advisory Sep 2024 - Present
    Helping companies grow faster 0->1, 1->N with polished messaging/positioning, leads generation, pipeline acceleration, branding, sales enablement, email campaigns, Go-to-market, product launches, lifecycle marketing, web development etc. Fractional CMO for hire for delivering outstanding results with data & AI-driven industry best practices.
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  • Alight Solutions
    Director Of Product Marketing
    Alight Solutions Dec 2022 - Dec 2024
    Chicago, Il, Us
    Managed a large cross-functional team at Alight—a leading Healthcare (Alight Health Navigation), Financial (Alight Financial Path), and Payroll (Alight Digital Wallet) employee benefits provider serving 70% of the Fortune 100 companies—to help them transform from a services player to a B2B SaaS Platform leader by pivoting messaging to employee benefits and HR transformation. Key achievements include launching the Alight Lumen AI brand, streamlining product launches for enhanced robustness, and producing the Forrester Total Economic Impact report, which highlighted a 112% ROI. Additionally, I implemented the Alight Employee Onboarding program, significantly increasing first-year retention by 27% and new-hire productivity by 22%.
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  • Rockwell Automation
    Senior Manager, Portfolio Marketing
    Rockwell Automation Apr 2020 - Oct 2022
    Milwaukee, Wi, Us
    Managed high-performance solution marketing team for a $50 million edge-to-cloud Industrial Digital Transformation (DX) portfolio, focusing on IIoT, AR, and advanced analytics, enabling key stakeholders across various sectors like Oil & Gas, Life Sciences, and Automotive. I orchestrated a high-impact go-to-market (GTM) plan for Fiix, generating a $3 million revenue target in FY22 while exceeding qualified leads by 38% through strategic campaigns on IT/OT convergence and democratization of AI/ML. My efforts contributed to a $26 million DX campaign pipeline, driving over 9,000 leads through webinars and thought leadership while enhancing Rockwell Automation’s market positioning with polished messaging, industry use cases, and compelling marketing collateral.
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  • Reflektion
    Head Of Product Marketing (Reflektion Acquired By Sitecore, Rif'Ed Due To Pandemic)
    Reflektion Feb 2019 - Apr 2020
    San Mateo, California, Us
    Managed a high-performing marketing team & vendors at Reflektion, a Series B company founded by a Google engineer and backed by Battery Ventures and Intel Capital. Reporting to CMO, I rejuvenated marketing from scratch with AI-driven platform messaging, polished collateral, sales enablement, analyst relations, awards. My strategic marketing initiatives drove multi-year deals with major clients, resulting in a 94% increase in marketing qualified leads (MQLs) through targeted ABM campaigns. I also developed a differentiated value proposition and product roadmap, enhancing brand recognition and earning four industry awards in the crowded AI-driven personalization space.
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  • Servicemax
    Senior Product Marketing Manager (Servicemax Acquired By Ge Digital)
    Servicemax Apr 2017 - Jan 2019
    Pleasanton, Ca, Us
    I executed multiple product launches for ServiceMax, concentrating GTM on horizontal product marketing in scheduling, operations, dispatch, parts and inventory management, service warranties, and AI-driven analytics. I developed targeted messaging and growth strategies tailored to industry needs, driving revenue growth through marketing programs for the Maximize event. I also delivered competitive intelligence briefings to analysts, collaborated with Nintex and Zinc to enhance marketing initiatives, and led a pricing initiative rollout focused on a modular customer journey.
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  • Telerik By Progress
    Snr Product Marketing Manager (Rif'Ed After Acquisition By Progress Software)
    Telerik By Progress Jan 2016 - Jan 2017
    Burlington, Massachusetts, Us
    I positioned the Telerik mobile application development platform to both SMBs and Enterprises, helping to drive market adoption. I developed and led sales training programs that became a company-wide standard, launched Telerik Analytics initiatives to boost engagement/retention, and created comprehensive marketing and sales materials with clear value proposition messaging.
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  • Sprint
    Senior Product Marketing Mgr (Sprint Corp. Acquired By T-Mobile)
    Sprint Jul 2012 - May 2015
    Overland Park, Kansas, Us
    At Sprint, I led cross-functional go-to-market launches for Google for Work and PingOne, enhancing sales enablement through targeted trainings and strategic campaigns. I managed a $60M P&L for consumer mobile apps, optimizing the 4Ps for revenue growth, and launched data-driven initiatives like a music trial offer that increased the customer base by 10% and personalized digital ad delivery to boost revenue by 10%.
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  • Verizon Wireless
    Product Management Mba Summer Intern
    Verizon Wireless Jun 2011 - Aug 2011
    Basking Ridge, Nj, Us
    At Verizon, I pitched new business ideas to the Chief Marketing Officer in staff meetings, including a $1B/year disease management SaaS solution to reduce chronic patient costs and a $100M/year 4G hotspot rental service to double ARPU. I also proposed a $200M/year strategy for digital advertising opt-ins and developed sales collateral for Android/iOS tablets to enhance sales efforts.
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  • Newell Rubbermaid
    Marketing Consultant (Mba Intern)
    Newell Rubbermaid Feb 2011 - Apr 2011
    Atlanta, Ga, Us
    In the early product lifecycle at Rubbermaid, I identified six new market opportunities, leading to potential revenue growth of over $25M annually. I conducted in-depth market research and presented strategic recommendations to the President, positioning Rubbermaid for entry into the Dietary Portion Control and Food Preservation markets.
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  • Oracle Corporation
    Senior Principal Consultant; Principal Consultant
    Oracle Corporation Jan 2005 - Aug 2010
    Austin, Texas, Us
    As a Senior Principal Consultant and Principal Consultant at Oracle, I delivered enterprise-grade managed cloud services for Fortune 500 clients, driving product innovation and boosting sales by 15%. I led a 30-member global team in implementing advanced solutions, secured $1M in new business, and authored 20+ technical articles to elevate customer experience and product adoption.
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  • Wipro Technologies
    Associate Consultant
    Wipro Technologies Jul 2003 - Mar 2004
    Bangalore, Karnataka, In
    I worked in a 20-member team to execute a $325K CRM solution for a payments giant in US, increasing leads by 12%, and developed an automation tool that reduced the development cycle, cutting project turnaround time by 15%.
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  • Oracle India Development Center
    Team Lead - Product Operations; Product Development
    Oracle India Development Center Dec 1999 - Jul 2003
    Austin, Texas, Us
    At Oracle India Development Center, I led product operations for the Oracle Exchange SaaS marketplace, facilitating global procurement collaboration among 100+ companies. Additionally, I supervised cloud eBusiness Suite consolidations, saving Oracle $1B annually, while managing product roadmaps and establishing success metrics that became standard across Oracle IDC operations teams.
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Gaurav Verma Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    General Management & Strategy
  • Emory University - Goizueta Business School
    Emory University - Goizueta Business School
    Company Sponsored Continuing Education
  • National Institute Of Technology Warangal
    National Institute Of Technology Warangal
    Computer Science & Engineering

Frequently Asked Questions about Gaurav Verma

What company does Gaurav Verma work for?

Gaurav Verma works for Kanerika Inc

What is Gaurav Verma's role at the current company?

Gaurav Verma's current role is Chief Marketing Officer.

What is Gaurav Verma's email address?

Gaurav Verma's email address is ga****@****ail.com

What is Gaurav Verma's direct phone number?

Gaurav Verma's direct phone number is +192580*****

What schools did Gaurav Verma attend?

Gaurav Verma attended University Of Michigan - Stephen M. Ross School Of Business, Emory University - Goizueta Business School, National Institute Of Technology Warangal.

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