Greg Verna Email & Phone Number

New York City Metropolitan Area

Shelton

- Responsible for planning, managing and delivering SaaS product initiatives for over 300 HR & Benefits client organizations representing 15 million+ employees and $250M in annual revenue.- Lead strategic partnerships and large vendor relations for new and existing B2C and B2B verticals across the business including pricing negotiations, contractual compliance, marketing efforts and deliverability.n.- Lead implementations for new business and existing clients including mobile and web U/X, 3rd party integrations and reporting.- Support new and recurring engagement initiatives to increase user registrations and benefit utilization.- Engineered and facilitated the launch of a new BI reporting and analytics dashboard for Product, Sales, Marketing and Finance in Tableau to track performance vs. KPIs and monitor engagement trends.

Shelton, Ct

- Responsible for the profitability, production and supplier strategies of online and mobile market research panels in North and South America that generate over $350M in annual revenue for global customers.- Produced financial analysis for country and product-level reporting used by executivemanagement to support the marketing and investment decisions of a $100M product budget.- Collaborated with Operations, Sales and Finance to align monthly, quarterly and annual budget and forecasting strategies with clients’ demand and internal financial targets set by the Executive Panel Team.- Managed a $25M global supplier network that supported the completion of over 50M surveys annually. Tasks included governing overall vendor relationships and fixed pricing agreements which achieved 100% supplier retention and $500K in cost savings in the past 12 months.- Engineered the workflow and back-end processes that drove cost efficient, engaging member experiences for online and mobile surveys. Led a corporate-wide project that resulted in a 15% year-over-year increase in active users and generated $750K in cost savings.- Directed a global team; responsible for establishing annual goals, delegating balanced workloads,measuring progress towards KPIs and nurturing career advancement for each team member.

Stamford, Ct

- Created, implemented and supported business strategy for 20 consumer loyalty programs for financialservices and retail clients representing over $60M in EBITDA.- Managed the relationship, contract and pricing responsibilities for 5 external content and marketing vendorsrepresenting over $15M in annual spend.- Led 40+ new client launches and served as the subject matter expert for new sales opportunities, clientpresentations and executive business reviews for internal stakeholders.

Stamford, Ct

• Responsible for all customer touch points including initial membership kit materials, web site content, email communications and call center support.• Product expert for new sales opportunities and existing client presentations, business reviews and ad hoc requests.

New York, New York

- Managed $10M annual budget involving inter-company optimization projects in the areas of facilities, officerelocations, telecommunications, IT network security and disaster recovery/business continuity.

Baltimore, Maryland Area

- Performed auditing and attestation services for mutual fund, insurance, healthcare and education clients.