Gabi Gonzalez Email & Phone Number

Houston, Texas, Us

In a saturated world of over stimulation how will your brand standout from the crowd? Let us help you find your brand's visual voice. As an Executive Design Leader across several Fortune 500 companies I led Brand Design strategies that drove incremental sales in large markets across the globe. Brands like Tide, Huggies, Pringles - just to name a few. I've learned everything I know by doing, listening, partnering and being open minded. As the Executive Leader for brand strategy & growth at CMA Design I bring 20 years of world class brand experience to our clients. But our strategies are only as strong as our executions, which is why at CMA Design we offer an end to end experience. We pride ourselves in making sure strong strategy & ideas go to market equally executed. Our approach is collaborative & inclusive, by diving deep into your brand's and partnering step by step we can be on your journey to brand growth. As someone who was on the client side for most of my career, I understand the importance of immersion into the creative journey. In partnership with our team at CMA Design I developed a process that allows deep immersion into brand worlds & consumer needs so we can truly guide our partners through a visual world that will engage your consumer.

Chicago, Illinois, Us

Chicago, Illinois, Us

Cincinnati, Ohio, Us

Irving, Tx, Us

I currently direct a talented team of seven design managers and together we are responsible for delivering irresistible consumer experiences across the North American Personal Care business,a $7 billion dollar portfolio. Responsibilities include:- Developing design talent guiding their future success and career growth by casting members into proper roles that leverage their strengths - Leadership Team integration giving direction on business strategy, setting objectives and delivering design solutionsRecent Launches: Huggies Special Delivery, Huggies Made by You, Huggies Hugg On Campaign, Goodnites restage

Battle Creek, Michigan, Us

Promoted to new role of Associate Director of Design for Global Pringles. Charged with creating strong relationships with the brand’s global leadership to ensure unified vision of brand standards and go to market strategies. Driving business integration of Design as a Business Practice and Engine for Brand Growth. Envisioning, creating and applying design tools and demonstrating the role, value, and power of design in connection with business results.Lead Global Pringles design strategies and initiatives- Create strong relationships within Global, APAC, EMEA, Latin America, and KNA teams to share brand’s vision, translating to regional and local needs to drive consistency- Leads the creative vision and design strategy for new opportunity spaces, architecture pillars, and various initiatives- Engage and influence senior management and cross functional partners - Developed strong credibility at all levels of the organization- Collaborate effectively and building strong relationships with multi-functional team internally and externally (design firms, agencies, etc.) Skills:• Exceptional leadership skills and be able to lead multiple initiatives with excellence, delivering them within budget and on time• Collaboration: Ability to collaborate with others. Demonstrate successful partnership cross-functionally and externally inspiring external design talent with a communication style that is clear, and concise• Engage the Senses: Transforming strategic intent using the 5 senses with a passion for Design that sparks creativity and innovation in the design team• Use Empathy and Non-Linear Thinking: Able to see the consumer as a person and ideate unique solutions• Grow Capability: Leadership in championing and improving effective work processes• In Touch: Able to focus externally on trends and competition• Embrace Change: Proven flexibility in an environment of changing conditions

Battle Creek, Michigan, Us

Global Senior Design Manager - Pringles – The Kellogg Company (Battle Creek, MI)This role is critical for maintaining and evolving the Global Brand Equity of Pringles, a $1.5 billion dollar brand. It requires leadership and vision; the ability to create & deploy design processes across multi-functional teams, and work with Executive Level leadership to create lasting Brand Equities. The role reports directly to the Global Marketing Director.Key Responsibilities and skills include:- Establishing Design Mastery and presence at The Kellogg Company- Leading, overseeing & deploying the Brand’s iconic expression via creation of design mastery tools such as brand guidelines, design principles, and design briefs- Managing a team of design external partners (packaging, in-store, advertising, interactive) to ensure Brand Expression is holistic, on equity and executed with excellence across touchpoints- Leading Design Strategy and implementation for Pringles Masterplan initiatives including new product launches and line extensions- Leading Global Brand Architecture including process, creation and alignment with leadership- Recent initiative launches include: Pringles Tortillas, multiple exclusive flavor core extensions, customer promotion launches, and activation of the You Don’t Just Eat ‘Em campaign

Cincinnati, Ohio, Us

Senior Design Manager – Procter and Gamble (Cincinnati, OH) This role is critical for creating, deploying and overseeing a brand’s iconic expression and leading design strategic thinking across multifunctional teams. It requires visionary leadership to inspire creation of brand essence, brand vocabulary, brand amplification, brand versioning and deployment across all consumer touchpoints.Tide brand responsibilities included:- Leading Design Strategy across Tide (a $3.8 billion dollar Brand) - Managing external & internal partner relationships, and leading overall creative process from concept to execution on initiatives such as: Tide Pods launch, Tide Architecture and 2010 restage; Tide Sport launch; launch & leverage of Tide Stain Release; Restage of Tide Total Care; creation of My Tide campaign assets and in-store activation- Partnering with R&D to create innovative & disruptive product and packaging solutions that meet and stretch manufacturing processesJune 2005 – September 2008FemCare Global Teens responsibilities included:- Design Leader on Global Teens cross-functional team - Creation and deployment of consumer segmentation materials- Design Leader on trends team and teen-related market knowledgeAlways brand responsibilities included:- Leading execution of Always global brand identity and packaging redesign- Partnering with R&D to create future vision and innovation across product platforms- Design lead for: Always liners architecture development, Always flexi-style launch, restage of Always Liners, restage of Always Latin America packaging

Seattle, Wa, Us

- Designed point-of-purchase displays for retailers such as Wal-Mart, Target and Kroger- Ensured holistic brand identity across in-store materials- Developed design solutions that delivered on print feasibility

Bfa, Design And Visual Communications

Education record