Gustavo Martins Email & Phone Number

Major focus on: Digital Transformation, Product & Project Management, Growth/Digital Marketing and Strategic Planning.

Data Strategist leading the Business Operations & Digital Transformation agendas.

Data Science implementation, integrating business, technological and analytical skills and expanding the culture in senior management.• Implemented the Agile way of working across the entire KA team (35 collaborators) creating a more Data-Driven decision-making process and successfully leading them in the Cultural Transformation agenda.• Strategic leader acting as the bridge between Digital and Business teams, combining efforts which brought about disruptive results and actionable deliverables:. Lost Sales Platform for Modern Trade channel: reduced -30% sales loss and -3pp out of stock.. Key Partnerships for On-Premise channel: increased omnichannel sales through our Golden Rules.

Implemented the Planning and Compliance areas and strategic redesign of the customer portfolio (40+ including Fast-Foods, Cinemas, Convenience Stores and Drugstores). Leading a team of five and reporting directly to the senior management.Planning - Restructuring of critical processes, resulting in a financial and workforce productivity leap, through the automation of systems and analyses.• Executed the analysis and development of new integrated platforms (Tableau & PowerBI) that enabled monitoring performance and visibility in the main forums, accelerating the decision-making process.• Integrated the Commercial Planning and Strategy & Insights departments, coordinating the exchange of information and integrating views, plans, initiatives, and results.Commercial - Strategic redefinition, changing the historical administrative management to a client incubator model:• Devised the strategic matrix of the customer portfolio, defining the criteria considering the strategic fit for its adhesion and the working model between areas to raise the level of service.• Implemented a governance model, influencing account executives, accelerating the BP’s agendas, marketing activation, planning and portfolio profitability (P&L), aligning nationally with the 9 Bottlers.Compliance - Executed the BPO, supporting process review with CCIL, Bottlers, Legal, Procurement and Finance.• Preparation of a Business Case on unaudited contractual reciprocities with an annual impact on DME (Direct Mar-keting Expenses) of R$ 13MM or +10%, with national alignment of the action plan.• Coordinated the project’s scope definition, which aimed to ensure compliance with internal rules, a historically critical issue both in internal audits and especially in the management of Customer relationships.

Leading the Business Plan process of this Vice-Presidency, mobilizing all strategic areas.• Led the BP process using the Sprint model for the first time to deploy the strategy in plans aligned with the 60+ collaborators. Due to the transformational approach, S&I considered it a best practice to be replicated.

Planning, budgeting, and payments system in Key Accounts – Leading the turnaround of the strategic project which was 12+ months delayed, managing a multifunctional and multicultural team in South America and North America.• Reformulated the communication model, exposing the sense of urgency and raising the visibility of topics to rele-vant people and suppliers, achieving better quality deliveries and shorter deadlines.• Negotiated and obtained senior support for re-dimensioning the project, resulting in a bigger team, enabling faster deliveries. The Finance and Operations VP opted to keep the project running, which generated savings due to its continuity, the calculation of incentive payments and accurate forecasts. The savings added up to USD$ 3 million in the first year of use and it was considered Best in Class globally by The Coca-Cola Company.

Rio De Janeiro Area, Brazil

Development and monitoring of project plans for the event, with engagement and assistance to local and global teams in refining the Master Plan.

Rio De Janeiro Area, Brazil

Coordinated the planning of the 20+ projects for the 2014 FIFA World Cup with local and global teams, monitoring, controlling and developing the dashboard with the objectives and legacies of the project along with the areas. A research with the public recognized Coca-Cola as the No. 1 brand of events.

Leader of IT project for the Information Management System of the Coca-Cola ‘Coletivo’ and acting in the ICBB business and financial projections.

‘Coletivo Varejo’ project (youth’s training and employability) and ‘Coletivo Reciclagem’ (solid waste cooperatives) management and planning of routines, processes, tools, social metrics analysis development and worked in partnership with IBOPE, IPSOS and the Roberto Marinho Foundation.

Coordination in the analysis, consolidation and Go to Market execution plan based on market variables, region profile, operational costs, and structure.

acting in the opening and business development of gas station convenience stores and commercial relation-ship with franchisees and suppliers.

acting in the interface between advertising and design agencies; brand administration and control, advising on all stages, supporting lines of business and Corporate.

Data Science

Business Analytics: From Data to Insights

Agile Teams, Project Management

Master Of Business Administration (M.B.A.), Finance, General

Postgraduate, Project Management

Bachelor'S Degree, Marketing

Data Scientist Professional, Data Science & Machine Learning

● Key tools like Python, SQL, and GitHub ● Probability, Distributions and Descriptive Statistics ● Exploratory analysis and sampling.

Executive Mba, Digital Transformation Leadership

Focus on Change Management & Leadership, Disruptive Technologies and Data Driven Business.