• E-COMMERCE - Sweden: Refined marketing techniques and enhanced customer engagement by leveraging Gamma-Gamma, BG/NBD, and heuristic metrics to forecast and classify customer lifetime value (CLV), utilized RFM segmentation to concentrate marketing endeavors, and fused CLV segments with RFM analysis to foster revenue expansion and customer loyalty.• REAL ESTATE – Dubai, UAE: Conducted data mining on 130,000 properties in Dubai, developed machine learning algorithms for property… Show more • E-COMMERCE - Sweden: Refined marketing techniques and enhanced customer engagement by leveraging Gamma-Gamma, BG/NBD, and heuristic metrics to forecast and classify customer lifetime value (CLV), utilized RFM segmentation to concentrate marketing endeavors, and fused CLV segments with RFM analysis to foster revenue expansion and customer loyalty.• REAL ESTATE – Dubai, UAE: Conducted data mining on 130,000 properties in Dubai, developed machine learning algorithms for property valuation and yearly rental price prediction, and created a user-friendly web app to streamline decision-making for real estate investors. Show less

• Conducted an in-depth analysis of the Swedish electric bike market and key international competitors, providing insights for strategic decision-making.• Developed predictive machine learning models with outstanding results (97-99% accuracy).• Created insightful reports, leveraging data analysis and machine learning model outcomes.

I founded an online store Valuris.se (now YOU.se) that offers professional skincare products in Sweden.• Developed and executed data-driven marketing strategies that increased sales by 30%.• Conducted analyses to support sales forecasting and demand planning.• Managed products, categories, images, copy, pricing, and promotional offers.• Optimized marketing campaigns with performance metrics (CTR, CPA, CPO, LTV) for 20% ROI increase.• Increased website traffic by 40% through… Show more I founded an online store Valuris.se (now YOU.se) that offers professional skincare products in Sweden.• Developed and executed data-driven marketing strategies that increased sales by 30%.• Conducted analyses to support sales forecasting and demand planning.• Managed products, categories, images, copy, pricing, and promotional offers.• Optimized marketing campaigns with performance metrics (CTR, CPA, CPO, LTV) for 20% ROI increase.• Increased website traffic by 40% through targeted advertising campaigns and improved UX.• Identified sales channel opportunities, leading to a 25% increase in conversion rates.• Managed SEO/SEM, driving 35% organic traffic increase and 20% paid search conversions.• Enhanced email marketing open rates by 15% and click-through rates by 12%.Systems used: Google Optimize (A/B testing), Google Analytics, Google Ads, Facebook Business, Excel, Shopitoo, Nordisk-Ehandel / eValent, Get a Newsletter, WooCommerce, Shopify Show less

• Mastered Python, SQL/PostgreSQL, and data manipulation libraries to build and deploy ML models. • Gained experience working with large, complex datasets and time series data. • Expertise in quality metrics applied to building and evaluating 30+ algorithms. • Utilized NLP techniques and neural networks (TensorFlow, Keras) to develop and optimize models.• Completed 16 business projects, gaining valuable experience in data analysis, machine learning, and programming, and… Show more • Mastered Python, SQL/PostgreSQL, and data manipulation libraries to build and deploy ML models. • Gained experience working with large, complex datasets and time series data. • Expertise in quality metrics applied to building and evaluating 30+ algorithms. • Utilized NLP techniques and neural networks (TensorFlow, Keras) to develop and optimize models.• Completed 16 business projects, gaining valuable experience in data analysis, machine learning, and programming, and preparing me for complex data science challenges. Show less

• Grew youtube channel from zero to over 100 million views and 350,000 subscribers within 5 years. • Researched, wrote, and edited engaging content tailored to target audience preferences.• Analyzed video performance, optimized tags and SEO to maximize visibility and reach.• Negotiated, bought and sold video licensing rights, generating additional revenue streams.• Recruited, managed, and coordinated a team of freelancers for content creation and support.