Gemma Ryder Email & Phone Number

Cheshire East, England, United Kingdom

I am an experienced facilitator and coach specialising in addressing overwhelm, burnout, and disengagement in the workplace through understanding the root causes, and promoting the responsible use of power and boundaries.

United Kingdom

My team was a key enabler to the company's success with its Data and Analytics portfolio, and a close partner to Sales, Product Development, IT/Production, and UX teams. We offered a full pre- and post-sales service for the products globally, from attracting new users to key account management. I led a major restructure taking the function from a product-aligned “support team” to high performing and commercially-aligned. This included intensive change management within the team, addressing stakeholder objections and concerns, and securing additional budget. Core skills employed:- Strategic vision: My ability to find a path forward through complexity, create a vision or strategy and implement it, making necessary changes along the way. This included collaborating and co-leading cross-functional or cross-departmental strategic initiatives that go beyond the normal remit of Marketing. - Agile Marketing: We were the first team within the company to implement these methodologies. - Building a Thrive culture: making ownership, transparency and high-performance the norm within the team.- Emotional intelligence: This makes me effective when navigating uncertainty or conflict, and skilled at understanding and influencing the emotional state of a group. About the division: The research solutions utilise machine learning and other advanced technologies to translate static content into connected, interactive intelligence. The portfolio includes unique, market-leading, and well-established solutions from materials and nanoscience, to pharmacology and biomedicine.

United Kingdom

As part of Springer Nature's Database Research Group and previously the Product Marketing & Management team, I was responsible for the Adis BI portfolio, which consisted of two core offerings: AdisInsight - a platform supporting better-informed strategic decision-making with accurate, comprehensive coverage of drugs in commercial development worldwide – and Adis Pharmacovigilance - the expert solution for regulatory literature monitoring. Our customers include pharmaceutical and biotech companies, academic institutions involved in drug discovery, research and commercialisation, healthcare providers, regulatory bodies, and adjacent markets such as investment and consulting. Core skills and responsibilities included: - Commercial Focus: Devising global marketing strategies that aligned with product strategy and commercial goals, for each offering - Stakeholder Collaboration: Working as a partner to Product Management, institutional marketing, and sales teams to influence and shape their strategy- Strategic Vision: Working on long-term, strategic initiatives to support the marketing of our offerings, including the implementation of a content marketing plan and the infrastructure to support it. I also sat on the Steering Committee for our products, to represent our customers' needs and wants.- Tactical implementation: Executing the global marketing plan on time and to budget, and providing internal colleagues with the right tools and materials so that they could speak confidently about our brand and offerings- Brand Ownership: Ensuring that product branding, positioning and messaging were aligned with product strategy, resonate well in the marketplace and used consistently - Accountability: Regularly tracking and reporting on marketing spend and performance to inform future strategies

Chester, United Kingdom

Following the acquisition of Wolters Kluwer Pharma Solutions by Springer Healthcare, I continued to focus on marketing the Adis Journals, supporting the Springer organisation with relevant tools and materials. I was heavily involved in projects to support the transition, including the migration of content and users from our proprietary platform to SpringerLink.

Chester, United Kingdom

At this time, Adis Journals were part of Wolters Kluwer Pharma Solutions. My role involved: - Leading marketing communications efforts for the portfolio of drug-focused medical journals- Regular interaction with editorial colleagues to encourage their buy-in and support of marketing initiatives- Developing and delivering an idea for a new content marketing initiative - regular digital newsletters for each of our key subject areas - Supervision of two junior colleagues, including involvement in conducting interviews, and contributing to reviews, appraisals and development plans- Marketing ownership of the AdisOnline.com content platform

Chester, United Kingdom

My role involved: - Responsibility for all direct marketing activities, globally, for the Adis Journals portfolio- Implementation of a data warehouse to support targeted campaigns and a proposal for how to benefit from with a relationship marketing approach- Management of all NHS accounts - renewing and growing this subscription business

Chester, United Kingdom

At this time, Adis Journals were part of Wolters Kluwer Health.My role involved: - Processing sales orders for global licences, third party licensing and pay-per-view revenue relating to content from Adis Journals- Providing post-sales account services including setting up access to content and web support- Regularly meeting with customers face-to-face at conferences and other industry events

Cheshire / Flintshire

A charity providing temporary accommodation and support to homeless families from the North West and North Wales.The objective of this role was to raise awareness of the charity and support fundraising efforts as it expanded its operations into Cheshire. This was achieved through developing a calendar of marketing campaigns, fundraising events and supporting PR, and by developing and maintaining relationships with key stakeholders and corporate supporters. All of this had to be realised with minimal resources.

Cheshire

A property development company specialising in exclusive, small-scale housing developments in Cheshire and the surrounding areas.I had a broad range of responsibilities in this role including the development and maintenance of a client database to segment and target potential customers for direct marketing campaigns. I also assisted with the production of new marketing collateral, coordinating launch events, liaising with suppliers and acting as the first point of contact for purchasers as they progressed through the buying process.

Embodied Leadership, Coaching And Facilitation

An intensive professional skills programme that brought together my work in business and body-related fields and gave me a set.

Master Of Business Administration (Mba), Distinction

Modules completed include Strategic Management, Leading & Managing People and e-Organisations. My dissertation focused on the concept.

Professional Postgraduate Diploma (Dipm), Marketing

Also completed the Professional Diploma and Professional Certificate in Marketing at Glyndwr University in Wrexham.