Charged with driving revenue growth, identifying new revenue streams and building healthy relationships via content distribution within the region. Since Sep 2024, leads the NBA Latam Media Distribution team with a direct report to the SVP, Head of Latin America & Canada.

Helped secure the NBA's first-ever Live Games distribution deal in the world with Amazon Prime Video. Spearheaded the rollout of groundbreaking partnership with sponsor-turned-media partner Budweiser (Bud became the owner of NBA Live Games distributed non-exclusively on Free-to-Air TV, Pay TV, Twitch and YouTube). Worked to strengthen ties with existing digital and TV partners such as Globo/SporTV, ESPN, SportsMax/Digicel, DirecTV and Vivo while creating new relationships with TNT Sports, Gaules, UOL and more. Won the NBA Commissioner's Award for Innovation in 2021 for role in the NBA-Budweiser project.

Hired to lead the NBA's Media Distribution business in Brazil. Hit best-ever TV Viewership results on both Free-to-Air and Pay TV while also reaching record numbers for NBA League Pass. Navigated Covid-19 challenges with partners and helped secure deal with sponsor-turned-media partner Budweiser.

Charged with leading programming and overall content/promotional strategy for Turner/WarnerMedia's TV Sports Channels in Brazil. Channels were known at the time as Esporte Interativo, a local multiplatform sports group bought by Turner in 2014. EI was later rebranded as TNT Sports and is currently owned by WarnerBros. Discovery.Oversaw strategy of multiple TV feeds, leading programming schedule for shows, live events & more. Created and nurtured relationships with rights holders (federations, clubs, agencies & more) and digital platforms. Led promo production & planning strategy. Worked with Ad Sales to create branded content opportunities and manage commercial slots inventory. Led TV Ratings Insights Team and Master Control team (in charge of live operation of commercial breaks & programming playlist). Assisted in Turner/Warner Media's takeover of EI, which happened in 2014/15. Led team of 20+ people.From April to August 2018, led EI's Fan Base Intelligence project, which aimed at creating & developing a platform to truly understand each fan and offer the best products and content on an individual level.

Tasked with programming schedule strategy for Esporte Interativo's TV channels. Led EI's efforts to launch its first PayTV channel, EI Nordeste, (also the first-ever regional sports network of Brazil, focused on the Northeast states and in the Northeast Cup). Spearheaded programming schedule strategy for shows, live events & more, working with Content Production team to create new shows & new programming features. Created a multiplatform strategy with EI's digital platforms (EI Plus, Instagram, YouTube, Facebook, website & more) to promote products and boost results on every platform, including promo tune-in videos planning and production. Led TV Ratings Insights Team with analysis of all TV content, setting targets and building a relationship with Kantar Ibope Media. Led team of 10+ people.

Led Rights Acquisition for EI for nearly six months when the position was vacated, having a role in closing deals with organizations such as UEFA (for the UEFA Champions League) and the NFL. Also built an MMA portfolio that grew to have over 60+ live events per year from 10+ Brazilian MMA organizations.

Charged with leading the main budget and planning decisions for the Content Production area. Managed team budget, being the point person for controlling expenses and deciding how to invest budget for new/current teams, shows and on-site coverage. Planned on-site coverage of all national and international events (such as UEFA Champions League and UEFA Europa League finals), including logistics and content production. Developed and built branded content initiatives with Ad Sales. Led the strategy for promotional videos - both creation and airing of promos for all shows/events for all platformsAlso managed team in charge of every content not related to football (soccer) for EI, including Motorsport, MMA, Surfing, American Sports (NFL/NBA) and more.

Led and supported a team of 20+ people - including writers, producers and video editors - to produce and air all original content for EI. Shows included:- "Jogando em Casa": EI's flagship daily primetime debate show - "Caderno de Esportes": EI"s daily primetime news show, with 2 daily editions- "Fim de Papo": EI's weekend primetime show covering all major sports events on Saturday and Sunday- "Kajuru Sob Controle" and "Kajuru Pergunta": shows that revolved around popular brazilian sports presenter Jorge Kajuru- "Zico na Área": weekly interview show that featured Brazilian legend Zico and 1 star guest- "Planeta Nocaute": the first weekly MMA & Fights show for regular sports channels- "Zoação EC": EI's weekly comedy show with sketches and bloopers from the sports world- "Esporte no Ar": daily morning show bringing live news and expectations for the day- "Entrando em Campo": weekly pre-game show that brought the build-up to the main sporting eventsChosen "Employee of the Year" from 300+ company employees in 2012 and invited to become a junior partner.

Charged with three of EI's major shows:- "Jogando em Casa": EI's flagship daily primetime debate show - "Caderno de Esportes": EI"s daily primetime news show, with 2 daily editions- "Kajuru Sob Controle": daily show that revolved around popular brazilian sports presenter Jorge Kajuru

Intern for the Live Shows team. Later became coordinator of "Jogando em Casa", EI's flagship primetime show.