Gwen LIN has been working 7+ years in marketing field in agencies and the client-side. As a hybrid marketer with expertise in Digital Marketing (including SI integration), Project Management and Strategy Planning.Can be reached at gwen.lin0110@gmail.com
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Business DirectorImag Marketing -
Business DirectorImag Marketing Jan 2024 - Present -
Senior Account ManagerImag(Japan)Marketing Aug 2021 - Present台灣 Taipei City 台北IMAG is a rapidly growing startup specializing in providing consulting and services within the LINE ecosystem, with established offices in both Taiwan and Thailand. Primary focus lies in the luxury goods industry.▶ Responsible for managing key accounts including LVMH, Kering, Richemont, and other luxury brands in Taiwan and Thailand market.▶ Successfully led a team within 5 members.▶ Proficient in social and CRM system organization and project management.▶ Skillfully coordinated internal and external resources for effective project execution.▶ Demonstrated exceptional client relationship management skills.▶ Known for providing strategic proposals for client satisfaction.▶ Experienced in international, regional, and headquarter-level communication. -
Senior Account ExecutiveGroup Tron Jul 2020 - Aug 2021台灣 Taipei City 台北▶ Planning and executing annually brand marketing plan integrating marketing communication and brand campaign.▶ Market Research for pitch including social listening, questionnaire survey, and competitor analysis.▶ Project executed and experience including TV Commercial and Key Visual production, KOL/KOC campaign, WOM, digital advertising, cross-industry alliance project.▶ Responsible for several key accounts as Epson, Watsons, Green Oil, Caesar, Dynamic Medical, Champion Building, CTBC, Robo advisor.
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Branding & Social Marketing SpecialistTutorabc Apr 2019 - Jul 2020台灣 Taipei City 台北▶ Social media management including Facebook, Line, Instagram, and blogs.▶ Social media data analysis.▶ Plan and execute branding-integrated marketing campaigns.▶ Develop potential cross-industry alliance and follow-up proposals.▶ Content production including social media posts, videos, and articles.Major Achievement▶ Raised the interacting rate by about 60% on Facebook Fan page in a half year.▶ Reach beyond the goal by 250% to get leads by a Christmas Campaign.▶ Cooperate with R&D team to build social CRM system including LineOA, Facebook fan page chatbot, Blog.▶ Interviewing and editing several testimonial advertising articles. -
Marcom聯合智網股份有限公司 Sep 2016 - Apr 2018台灣 Taipei City 台北▶ Economical, technological forums planning, management, and execution.▶ Tender for the bids of government projects.▶ Planning marketing activities in exhibitions. -
Product Development InternshipVoicetube Jan 2015 - Jun 2015▶ Key Product - Online English Course content develop▶ SEO marketing content develop, including blog, Facebook posts.
Frequently Asked Questions about Gwen Lin
What company does Gwen Lin work for?
Gwen Lin works for Imag Marketing
What is Gwen Lin's role at the current company?
Gwen Lin's current role is Business Director.
What schools did Gwen Lin attend?
Gwen Lin attended 國立政治大學.
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