Gwen Betts

Gwen Betts Email and Phone Number

Co-Founder, Chief Experience Officer @ Maro
Toledo, OH, US
Gwen Betts's Location
Toledo, Ohio, United States, United States
Gwen Betts's Contact Details
About Gwen Betts

I'm an outcome-driven, customer-centric design leader that strategizes around the holistic experience. Whether agency, startup, or established market leader, I've held design and creative leadership positions where my work contributed directly to customer acquisition and retention, consistent revenue growth, and customer outcome achievement. I am spirited about building brands and products, and making them successful through the lens of experience design, via product, marketing, services, you name it!I Believe:• Value is at the heart of experience, and experience is how we go about delivering value. Everyone is an equal owner in ensuring the best value and experience for our customers!• Humility, empathy, and curiosity are the roots of success. Attitude dictates everything. Be optimistic. Inspire others.• You are as great as the team around you, so surround yourself with people that want to do spectacular things.

Gwen Betts's Current Company Details
Maro

Maro

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Co-Founder, Chief Experience Officer
Toledo, OH, US
Gwen Betts Work Experience Details
  • Maro
    Co-Founder, Chief Experience Officer
    Maro
    Toledo, Oh, Us
    View
  • In Stealth Mode
    Something
    In Stealth Mode Sep 2024 - Present
    View
  • Rapid7
    Senior Director, Ux
    Rapid7 Jan 2022 - Sep 2024
    Boston, Massachusetts, Us
    Head of Rapid7's global UX team, inclusive of UX Design, UX Research, UX Writing and Content Design, and the Rapid7 Design System
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  • Rapid7
    Director Ux, Ux Leader - Detection And Response
    Rapid7 Jan 2020 - Dec 2021
    Boston, Massachusetts, Us
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  • Rapid7
    Director, Product Experience Design And Delivery
    Rapid7 Jan 2019 - Dec 2019
    Boston, Massachusetts, Us
    Leading the product experience team to discover, design, and deliver everyday assistive product experiences that help our customers achieve their cybersecurity goals.
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  • Rapid7
    Director, Ux
    Rapid7 Jul 2017 - Dec 2018
    Boston, Massachusetts, Us
    • Continued to lead UX, drive design strategy and vision, and build Komand UX team and culture post-acquisition • Worked across teams and functions to help connect and build key partnerships that enable us to build remarkable products together• Partnered with product leadership to prioritize, scope, and allocate projects and resources efficiently and effectively• Led UX across functions and multiple product teams to help transform Komand into InsightConnect, and integrate InsightConnect functionality into Rapid7 Insight flagship products, InsightIDR and InsightVM
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  • Komand
    Director Of Customer Experience
    Komand Aug 2016 - Jul 2017
    Komand acquired by Rapid7.• Led marketing and product design to achieve a cohesive and compelling customer experience• Collaborated cross-functionally to define and maintain brand experience• Drove strategy and executed on marketing and brand, content marketing and demand gen, digital marketing and SEO, PR/AR, marketing operations, user research, user experience, and product design
  • Komand
    Founding Designer And Head Of Marketing
    Komand Feb 2016 - Aug 2016
    • Founding designer; led product design with an iterative and customer-validated design approach• Built Komand’s marketing program from the ground up with a content-first, inbound-centric strategy that consistently drove 40% of deals
  • Mendix
    Senior Brand Designer, Enterprise Ux Consultant
    Mendix Jun 2014 - Jan 2016
    Boston, Massachusetts, Us
    Mendix acquired by Siemens.• Conceptualized and executed on all visual branding materials• Brainstormed, researched, prototyped, and designed all website interfaces• Assisted with lead generation efforts by providing UX strategy, design, and development of content, emails, and landing pages in Marketo• As "Chief Swag Officer", created fun and attractive t-shirts and other promotional materials to engage prospects and customers• Pioneered internal photography to build a stock photo library and use in marketing materials• Founded “Mendix Mentoring”, an internal initiative held weekly to mentor junior staff on product, marketing, sales, customer success, and more• Provided Pre-Sales and Professional Services with UX/UI strategy on prospective or customer enterprise applications
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  • Thrive Internet Marketing
    Director Of Web Operations
    Thrive Internet Marketing Jun 2013 - May 2014
    Perrysburg, Oh, Us
    • Managed a team of hybrid web designers/developers from RFP through project launch• Held weekly innovation meetings to mentor staff and encourage an environment of learning • Provided leadership via frequent critiquing and creative direction to foster professional growth • Researched and implemented new softwares and techniques to improve efficiency, encourage revenue growth, cut expenses, and ensure Thrive’s longevity as a digital agency• Contributed product management expertise to CMS partner Accrisoft on new features, and direct feature implementation
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  • Thrive Internet Marketing
    Lead Web Designer And Ui Developer
    Thrive Internet Marketing May 2010 - Jun 2013
    Perrysburg, Oh, Us
    • Designed and developed UX/Web UI with content first strategy and RWD frameworks• Utilized wireframing, live prototyping, web metrics, and A/B optimization to test and improve performance and usability through project lifecycle• Devised strategy, copy, content, and creative for large-volume email marketing campaigns, with a personal average open rate increase by 10% and click thru increase by 3%• Developed project launch workflows consisting of internal HTML/CSS framework, project management check sheets, and step-by-step processes that saved hours in development
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  • Thrive Internet Marketing
    Customer Support Specialist, Web Designer, Ui Developer
    Thrive Internet Marketing May 2009 - May 2010
    Perrysburg, Oh, Us
    • Pioneered Customer Support Specialist role via full-time dedicated technical support via telephone, video, email, and ticketing solutions to 100+ clients • Onboarded 100+ clients to Accrisoft Freedom CMS by providing one-on-one training, video training, webinars, and direct video sharing• Designed and developed small-scale websites on multiple CMS platforms, including e-commerce • Built a knowledge of e-commerce web design and strategy• Designed and developed email marketing campaigns• Managed social media accounts for small, in-house brands• Created banner ads and marketing landing pages for Thrive clients
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  • Bowling Green State University
    Faculty Consultant, Web Designer, Ui Developer
    Bowling Green State University Jan 2008 - May 2009
    Bowling Green, Oh, Us
    Department: Center for Teaching and Learning• Trained academic faculty and staff on the latest multimedia technology and how to apply it in the classroom• Consulted on staff projects and assisted with artistic direction• Maintained websites and created new and effective microsites for several BGSU initiatives
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  • Heartland Healthcare Services
    Pharmacy Technician
    Heartland Healthcare Services 2003 - 2008
    Specialized in dispensing and inventory of Controlled Substances and Schedule II medications.
  • Self-Employed
    Web Designer/Developer
    Self-Employed 2001 - 2008
    Created and maintained websites for small businesses and local government entities

Gwen Betts Skills

Web Design Css Email Marketing Web Development Cms Social Media User Experience Html 5 Jquery Adobe Creative Suite Html Undefeated In Mario Kart At Rapid7 User Interface Design Wordpress Graphic Design Mobile Applications Xhtml Html5 Website Development ... ﾉ Seo Digital Marketing Javascript Google Analytics Illustrator Sem Web Project Management User Interface Marketing Content Management Systems Css3 Content Management Marketing Strategy Social Media Marketing Search Engine Optimization Cascading Style Sheets Mobile Development Client Services Information Architecture After Effects Motion Graphics Inbound Marketing Marketing Event Planning Event Marketing Strategy Product Marketing

Gwen Betts Education Details

  • Bowling Green State University
    Bowling Green State University
    Visual Communication Technology

Frequently Asked Questions about Gwen Betts

What company does Gwen Betts work for?

Gwen Betts works for Maro

What is Gwen Betts's role at the current company?

Gwen Betts's current role is Co-Founder, Chief Experience Officer.

What is Gwen Betts's email address?

Gwen Betts's email address is sm****@****ail.com

What is Gwen Betts's direct phone number?

Gwen Betts's direct phone number is +141938*****

What schools did Gwen Betts attend?

Gwen Betts attended Bowling Green State University.

What are some of Gwen Betts's interests?

Gwen Betts has interest in The Killers (Band), Health And Wellness, Books, Sports, Business, Food, Final Fantasy (Video Game Franchise), Education, Pianos, Fashion And Style.

What skills is Gwen Betts known for?

Gwen Betts has skills like Web Design, Css, Email Marketing, Web Development, Cms, Social Media, User Experience, Html 5, Jquery, Adobe Creative Suite, Html, Undefeated In Mario Kart At Rapid7.

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