-Enhance brand awareness for client social media accounts by driving growth in key performance indicators (KPIs), such as followers and engagement.-Develop and executed strategy, content creation, social calendar management, and community engagement.-Manage social and digital media campaigns across all digital channels for clients.-Coordinate quarterly video/photo shoots for clients.-Create monthly and quarterly reports for clients, with a focus on data analysis and troubleshooting based on relevant insights.

GOLD PR is a data-driven public relations, social and digital media marketing agency that delivers unrivaled results for today’s emerging and market-leading consumer brands with a focus on lifestyle, health & wellness, beauty, medical technology, automotive, retail and food & beverage industries.

YENSA is a global Superfood Cosmetic beauty brand that creates high performance cosmetics fused with Superfoods to embrace the diversity in beauty today. High tech formulas, 8 powerful Superfoods and Asian rituals with a strong focus on complexion perfection is what makes YENSA unique.-Managed content and branding strategy pre-launch (brand launch date: 10/08/18).-Collaborated with PR agency for a successful brand launch.-Directed influencer marketing strategies, paid partnerships, and campaigns.-Secured celebrity makeup artists to use the brand on their clients.

purlisse is a culmination of Asian wisdom and modern philosophy. They partner with the best chemists and research labs in Korea, France, America and beyond to deliver a results-driven skincare collection. Reinventing time-honored wisdom into high-performing, multi-tasking and skin-loving modern essentials.-Managed monthly marketing calendars, campaigns, and promotional activities.-Led influencer marketing efforts, including relationship management with influencers and makeup artists, contract development, and negotiation.-Coordinated paid media activations, including influencer marketing, affiliate marketing, and digital marketing.-Represented the brand as a brand ambassador at tradeshows, activations, and events.-Organized campaign decks, photoshoots, public relations, and content strategies.-Executed monthly PR package development for press, makeup artists, and influencers.Tradeshow Experience:CosmoProf Hong Kong and Las VegasBeautycon LAIMATS LAIndie Beauty Expo NY and LAThe Makeup Show Chicago, SF, and LAIpsy Generation Beauty NY, SF, and LAUnfiltered Experience Las Vegas

Perfumania is America's Largest Fragrance Retailer specializing in the sale of genuine designer fragrances, bath and body, cosmetics, skin care products and related gifts and accessories.-Supervised, recruited, scheduled and trained a team of fragrance specialists-Exceeded daily, weekly, and monthly sales plan-Maintained and enforced company standards in customer service, visual merchandising, marketing, loss prevention and operational activities-Audited day-to-day activities and reviewed P&L monthly-Increased awareness by maintaining visual displays-Responsible for store ordering materials-Ensured shipment processing was completed in a timely manner -Conducted promotional changes monthly-Traveled on occasion for training and support

Cbus Chic is an Online-Only Publication in Central Ohio providing interactive and useful Health, Beauty, Fashion, Social and Career information to women.While wearing many hats to develop the publication some responsibilities included:-Responsible for the development of Cincy Chic's sister publication, Cbus Chic, and securing editorial content, ad space, marketing and promotional materials-Developed and planned the 12 month editorial calendar -Developed content for social media outlets-Managed event planning by securing vendors-Reached out to prospective clients and developed business proposals-Promoted publication at various events around Columbus to increase subscriber base-Hired, Trained, and Managed a team of interns daily on assignments and deadlines for the publication-Secured editorial writers, columnists, and photographers

The Only Online Lifestyle Publication for Women in the Greater Cincinnati Areawww.cincychic.com-Developed marketing and sales concepts-Developed lead list for multiple projects-Assisted event planner at various professional events and fashion shows-Assisted in the launch and development of sister publication, Cbus Chic-Assisted in promoting events on air through fashion segments-Created Cincy Chic Pinterest account; maintained monthly vision board -Helped CEO develop content for Cincy Chic's Cincinnati.com blog