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I am an experienced Associate Creative Director and Senior Art Director with a distinctive blend of multicultural and mainstream advertising expertise. I specialize in crafting impactful campaigns and visual branding that connect with diverse audiences. My leadership journey includes roles as an ACD at TBWA/Chiat Day LA, prominent Hispanic advertising agencies in the U.S., and as Creative Director for Creatives for Harris.I am passionate about developing exceptional campaigns, building strong brand identities, launching successful products, collaborating with strategy teams, and mentoring emerging talent. When I’m not working, I paint and curate my movie and music collections. And if you’re a fan of the 80s, we’ll get along!
Freelance
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Freelance Creative Director And Senior Art Director And Senior Graphic DesignerLas Vegas, Nv, Us
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Freelance Creative Director / Senior Art Director / Senior Graphic DesignerFreelance Nov 2024 - PresentLas Vegas, Nevada, United StatesOctober 2024 — Developed major multicultural concepts for Ross & DD's pitch at Pereira O'Dell.
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Team Lead / Creative DirectorCreatives For Harris Aug 2024 - Nov 2024United StatesAs a Team Lead and Creative Director at Creatives for Harris, I lead creative teams in developing assets for affinity groups and proactive projects, supporting the Harris-Walz ticket, and ensuring the successful execution of initiatives. -
Associate Creative Director / Art DirectorTbwa\Chiat\Day Jul 2021 - Jul 2024Los Angeles, California, United StatesI ideated and produced successful campaigns for Discover, Discover Personal Loans, AMD, Palo Alto Networks and other big-name clients.I was also proud to be a part of the DEI Advisory Board, co-lead the Women's Affinity Group, and mentor in the Omniwomen's Mentorship Program. These roles allowed me to give back to the community while staying up-to-date with the latest trends. -
Associate Creative Director / Art DirectorCaptura Group - Hispanic And Digital-First Full Service Agency Jan 2021 - Jun 2021Los Angeles, California, United StatesI led digital, social media, and shopper-experience campaigns for Kellogg's multicultural market, overseeing the entire creative process for popular brands like Pop-Tarts, Pringles, and Kellogg's multi-brand promotions. I developed Kellogg's Hispanic Heritage idea, which won Captura Group the Kellogg's Best Agency award. -
Associate Creative Director / Art DirectorDieste Inc. Sep 2017 - Jun 2020Los Angeles, California, United StatesI co-led a team that created campaigns for AT&T's multicultural market. As part of my role, I oversaw all aspects of the creative process for campaigns like "More for your thing" and "Just OK is not OK." I also worked closely with junior creatives, delegating, directing, and mentoring them as they developed their skills and created engaging work. -
Senior Art DirectorGallegos United Jan 2011 - Sep 2017Huntington Beach, CaI created and developed integrated campaigns for Comcast XFINITY, Got Milk? and JCPenny. As the project co-lead, I managed simultaneous video and photo shoots locally and internationally for Comcast XFINITY. I have also overseen the creation of content for XFINITYLatino's and Toma Leche's (Got Milk?) social media accounts. -
Art DirectorLopez Negrete Communications Aug 2003 - Jan 2011Houston, TexasI conceptualized and developed the "Life Takes Visa" campaign for the U.S. Hispanic market and defined the target profile for Starbucks' Mint Mocha Chip Frappuccino launch. I also co-led video and photo shoots for brands like Walmart, Visa, Bank of America, and 7UP. -
Graphic DesignerGriffin James Design 2002 - 2003I developed identity materials, collateral, web, and store signage for several renowned national clients, including Shell, ConocoPhillips, BP, and Cordua Restaurants.
Gwendolyne Echenagucia Skills
Gwendolyne Echenagucia Education Details
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Fine Arts
Frequently Asked Questions about Gwendolyne Echenagucia
What company does Gwendolyne Echenagucia work for?
Gwendolyne Echenagucia works for Freelance
What is Gwendolyne Echenagucia's role at the current company?
Gwendolyne Echenagucia's current role is Freelance Creative Director and Senior Art Director and Senior Graphic Designer.
What is Gwendolyne Echenagucia's email address?
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What schools did Gwendolyne Echenagucia attend?
Gwendolyne Echenagucia attended University Of Houston.
What skills is Gwendolyne Echenagucia known for?
Gwendolyne Echenagucia has skills like Creative Strategy, Art Direction, Advertising, Concept Development, Creative Direction, Graphics, Digital Marketing, Adobe Creative Suite, Interactive Advertising, Integrated Marketing, Graphic Design, Interactive Marketing.
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