Gwen Frederick Email & Phone Number

West Hollywood, California, US

West Hollywood, California, US

West Hollywood, California, US

Oakland, California, US

• Design an enterprise solution for Brokers and Employers to access healthcare plans, commercial billings, subscribers, legal documents, sales collateral, and support.

Mclean, VA, US

• Led strategic business opportunities and user research with engineering. Overseeing a team of 4 designers and researchers to manage a UX discovery phase before production readiness.
• Redesign their pilot program to ensure a scalable, smarter stay at a hotel. It is a Smart TV set-top box: personalize settings, streaming apps, IPTV channel guide, internet of things (IoT), and digital in-room directory.
• Led research processes to identify guest TV interaction improvements and internal team deployment (hardware setup and support).
• Established a scalable design system i.e. style guide for Hilton’s TV experience for guest interaction and SaaS software platform for internal employees and hotel managers.

El Segundo, CA, US

• Design both hardware and software experiences for a smart home ecosystem to control lights, thermostats, appliances, and security cameras.
• Provide guidance with each engineering team: firmware, front-end, back-end, and API systems to ensure performances and stability align with customer satisfaction and clarity by implementing UX research and usability.
• Hand-off UX annotations to off-shore manufacturers: clarify happy paths and graceful error handling (functionality, lag performance, device setup, connectivity, or power issues).
• Focused expertise in multi-modal experiences: out of the box experience, setup devices on the network, linking partnership accounts e.g. Amazon Alexa, enabling automatic firmware updates, creating automatic schedules.

El Segundo, CA, US

Seoul, KR

• Delegated and visualized over 100+ mobile phone concepts between San Diego and Seoul, South Korea. The process involved validation through online testing to analyze marketable purchase interest among the US market.
• Managed several projects with agencies, phone carriers, and internal teams to build perspectives of strategic research: segmentation and product themes. All frameworks build a story based on research methodologies.
• Explore and reuse research methods: Exploratory Research, Gap Analysis, Generative Research, How Might We Exercises, Image Boards, KJ Technique, Participatory Action Research and Picture Cards.

Clinton, Massachusetts, US

• Worked with multiple clients such as Staples, Clorox, P&G, Lilly Diabetes, Johnson & Johnson. Supported these clients in hardware, packaging, point of purchase, and service designs.
• Designed 3D forms with usability principles of hand grips, accessibility indicators and musclefatigue when holding objects for medical devices.
• Conducted user research to understand pain points to improve hardware systems and packaging for clients. Methods frequently used: Affinity Diagramming, Card Sorting, Evaluative Research and Directed Storytelling.
• Challenged assumptions by using rapid 3D prototyping to gain user feedback before design refinements and manufacturing (using foam core models or 3D printing).

Columbus, Ohio, US

• Learn and study human factors engineering for medical devices.
• Supported user research, 3D prototyping, and ergonomic analysis for medical and government projects.
• Created a self project about the elderly market for potential medical device lifestyles.
• Assisted engineers and scientists as an end-user advocacy, to explain and visualize how might their inventions improves a user’s living standards.

Master Of Science - Ms, Iovine And Young Academy — Integrated Design Business Technology

Business Design

Bfa, Industrial And Product Design