Gwendolyn Gabree Email & Phone Number

Milwaukee, Wisconsin, United States

- Serving as the brand manager ensuring quality and consistency in public brand presentation and voice - Collaborating with MarComm team to ideate, develop, and design thematic elements into comprehensive marketing campaigns- Leading all print and digital marketing collateral, including brochures, flyers, ads, emails, web, social media, and other specialty deliverables- Managing design for major events and initiatives, including SIMA’s signature event—The Snow & Ice Symposium- Developing and revising core website and email content using HubSpot- Managing and organizing workflows using SmartSheet, Google Workspace, and other software systems to streamline design processes and meet the needs of the diverse client base

Milwaukee, Wisconsin, United States

- Executed engaging visual solutions for multiple internal and external audiences- Composed multi-use project profiles for use in articles, proposals, narrative content, and other collateral supporting traditional, digital, and social needs that helps to secure new clients- Championed digital marketing communications supporting website and social channels that increases visibility and engagement with external audiences- Built upon brand trajectory and maintained standards across the organization- Coordinated and managed engagement opportunities facilitating connections both locally and nationally - Explored and studied industry standards and developing trends

- Brought ideas, concepts, and people together in creating brand representation that strategically positioned programs and services which increased talent acquisition, improved program participation, and amplified the company’s reach within various business entities including the retail and ecommerce branches- Developed graphics and collateral through collaboration with multiple internal and external teams - Built engaging visual elements that supported onsite, email, digital, social media, and print needs to further the message of organization throughout the community and built upon our internal and external support

Milwaukee, Wi

- Worked on organizational collateral, print/digital advertising, social media design needs, onsite signage, etc. which improved attendance to exhibitions and events, increased donor contributions, and further amplified relationships and involvement from surrounding communities- Created templates and training for non-design users in non-design programs to increase overall productivity of museum staff and alleviated the taxed bandwidth of the MarCom team- Worked directly with many print/graphic/advertising vendors, delivered prepared final files, attended press checks, oversaw installation, etc.

Waukesha, Wi

- Supports sales and marketing efforts with a variety of general and client-specific collateral that has helped secure new and growing markets, as well as launch new initiatives- Creates a variety of print/digital marketing materials including logos, advertising, banners, brochures, invitations, infographics, social media content, flyers/posters, trade show graphics, presentations, etc.

Milwaukee

- Managed production, design, and printing of collateral materials, direct mail pieces, print/digital advertising, presentations, brand identity, buyer personas, etc. to increase student applicant pool, engage alumni and other external audiences, and to boost fundraising efforts- Oversaw the design, layout, and production of biannual magazine, as well as an annual report and quarterly campaign newsletters, which included creating an online/interactive version to increase engagement among all of the various external audiences- Coordinated, executed, and managed all photography and video needs which increased visibility and activity for the school’s website- Served as a collaborative member of the social media/content creation team which saw a steady increase in followers and regular, healthy engagement - Assisted in copy editing for a wide variety of purposes, including magazine, newsletter articles, ad and web copy, social media, email marketing, capital campaigns, etc.

- Served as lead designer for all collateral including advertising (print, online, radio and outdoor), print collateral, photography, videos, events, tradeshows, sponsorships, capital campaigns, general promotions, etc.- Coordinated project management and art direction for two, bi-annual magazines (two different campuses)- Established social media department, including completing competitive analysis, drawing up a strategic direction and goals, and hiring/training the lead staff member in sourcing and generating content, maintaining a social media calendar, monitoring activity, and regular reporting of analytics- Worked daily/weekly with 25+ departments and outside vendors in eight markets with different industry segments including: arts, business, education, health care, pharmacy, graduate and online learning, and science- Managed design and social team (5+) and freelancers (8+ photographers, illustrators, writers, etc.), as well as many outside vendor relationships- Co-developed new employee onboarding program

- Created advertising (print and online), direct mail, print collateral, invitations, etc. for several different industries including: commercial, financial, hospitality, and industrial- Managed design team (3+), as well as many vendor relationships- Researched, created, and executed marketing plan and budget- Served on collaborative design team for new company website- Assisted in the planning, collateral, set-up, and staffing for tradeshow events

- Created all print collateral, advertising, direct mail, brochures, sell sheets, and more for several industries including commercial, financial, health care, hospitality, and industrial- Planned and executed a variety of networking events from inception to execution- Served on collaborative design team for new company website

Master'S Degree, Organizational Leadership And Administration

Certificate, Professional Development

Leadership Excellence, Employee Engagement, and Quality Service

Bachelors, Marketing/Advertising & Broadcast Journalism

Activities and Societies: Sandburg Halls Administrative Council Member, Lady Panther's Rugby Club

Associates Program (Non-Degree Seeking), Film/Tv Production & Technology Program