Gwen Gulick Email & Phone Number

Harvard, MA, US

Seasoned communications consultant focused on content strategy and development. Help thought leaders translate their expertise and ideas into content that will engage their audiences and raise their profiles. Deep experience in leadership, organizational learning, HR, consulting, edtech, AI, analytics, and tough tech. Communications coach and writing.

Waltham, MA, US

Brighton, MA, US

• Leading member of Marketing team integral to triple-digit growth in sales. Managed thought leadership, content strategy and development, public relations, branding, internal communications and Global 2000 reference.
• Contributed to development and execution of the organization's new strategy. Advised leadership on communications, change management, and employee engagement.
• Launched social media strategy. Grew Twitter following by 300% in first three months.
• Partnered with clients including AT&T, BD, Coca-Cola, Fluor, Goodyear, Humana, HP, and Merck to promote their teams through awards, client stories, videos, and speaking engagements. Earned finalist status with 80% of.
• Coached internal experts, faculty, and authors to speak at HBP-hosted events and industry conference opportunities. Developed presentations, wrote scripts, and created storyboards and narratives for videos and events.
• Created thought leadership agenda. Identified emerging trends and “hot issues” from industry and primary research. Work with internal experts to craft point of view. Produced multiple white papers in FY2014 that drove.

Brighton, MA, US

San Francisco, CA, US

• Advanced from Senior Account Executive to Director during five-year tenure with respected San Francisco-based high tech PR agency. Led client account teams, took lead team position with clients, and managed and.
• Worked with more than 30 software and services accounts, working with teams to launch products, promote thought leadership agendas, refine messaging and increase industry awareness. Clients included ATG, Cognos.
• Forged direct relationships with reporters and secured coverage with media outlets including the Boston Globe, Business 2.0, CFO Magazine, Cnet, Fast Company, InformationWeek, Investor’s Business Daily, Wall Street.
• Built customer reference programs to enhance communications efforts. Created “persuasion packages” to sell the value to initially hesitant customers.
• Engineered aggressive competitive programs for clients to crowd coverage and de-position larger competitors with sizable marketing budgets. Dramatically changed competitive standing for clients such as ATG and Cognos.

Cambridge, MA, US

• Managed global PR program for $44 million business-to-business software firm, driving awareness of the company with prospects, press, and industry and financial analysts through its IPO and growth from 120 to 600+.
• Proactively managed inside staff and outside PR firms in the U.S and Europe.
• Generated editorial coverage with targeted publications (including Forbes, The Boston Globe), both directly and through targeted work with PR firms. Frequently acted as press spokesperson.
• Secured speaking engagements for the management team. Wrote speeches, abstracts and biographies and drove presentation development.

Ba, Marketing

Education record