Gwenaelle Houeix Email & Phone Number

Geneva, Switzerland

CONVERGO is a startup with the ambition to bring greater transparency and accessibility to the global mobility industry.We develop a B2B SaaS management platform that provides real-time quotes for complex relocation services and identifies the best-fit providers for the job.PRODUCT MANAGEMENT- TECH- Define the product vision and objectives with stakeholders - SaaS solution- Managed the entire product life cycle, from planning and detailed product requirement documents to wireframe development and budget- Acted as the liaison between product, development teams, and sales teams to understand customer demand for new features - Owned the product roadmap and meet feature deadlines- Designed the features, developed specifications/ user stories- Managed the UX/UI realisation- Test QA intervention- Led a team of contractorsMARKETING & COMMUNICATION- Go-to-Market Launch: messaging, packaging- Website creation - Social media content strategy- Business offers packaging- Support to business developers

Geneva, Switzerland

PROJECT MANAGEMENT - Manage and drive the development of a mobile app for mobile employees and an HR platform: including design, specification, and monitoring.- Hire and manage external service providers (freelancers, developers, agencies)- Support internal teams in process transformationMARKETING & COMMUNICATION- Inbound marketing: lead generation, landing pages, target tracking- Content management: editorial strategy, writing FR/UK/IT website pages, writing blog articles, managing editorial planning- Marketing campaign, emailing and KPI analysis- SEO, SEA, Google Analytics- Social networking animations and content (company page and CEO profile)- Market research and analysis- Event management - Influencing strategy (HR think tank)- Freelance recruitment and management - Business development team support- Organisation of pitches, AO presentations, etc.- Press releases

Geneva, Switzerland

- Support for website redesign (content creation, architecture proposals, definition of personas)- Development of brand identity: graphic charter, visual universe, marketing materials- Packaging of marketing offers

Paris, Île-De-France, France

Marketing & Communications Manager for the financial services sector (banking, insurance, consulting, corporate finance):- Creation and implementation of marketing plans - Budget management- Managing relationships with sector and business line partners- Marketing campaigns for publications, services and expertise- Offer packaging- Content marketing (contribution to studies, expert opinions, writing of web pages/leaflets, etc.)- Digital strategy (e-reputation, social networks, content promotion)- Sales support-Events management

Paris, Île-De-France, France

For 7 years, my role was to work directly with the management to develop the reputation and image of the Mazars Group with institutions, partners, clients and prospects.- Project management and internal/external coordination- Implementing the external communication plan- Researching and establishing partnerships (Paris Europlace)- Organising events (clubs, business breakfasts, conferences, public relations (alumni))- Implementing the sponsorship policy (Louvre Museum)- Organising and coordinating internal events (executive seminars for partners, annual conference, internal staff party ....).

Boulogne-Billancourt, Île-De-France, France

Organisation of public relations operations and prestige events for private finance clients: wine tastings (Château Margaux, Domaine de la Romanée Conti, Petrus, etc.), major wine events (Le Crillon / Paris; Great Eastern Hotel / London), etc.Organisation of wine tours (Château Suduiraut, Bordeaux) ....Business development

Région De Boulogne-Billancourt, France

Organisation of events and public relations operationsSales development

Master Of Business Administration (Mba), Digital Marketing & Business, 2016 - 2018 Efap - Ecole Des Nouveaux Métiers De La Communication

Après 3 ans d'existence, le MBADMB classé n°2 Meilleur Master de France dans sa catégorie (Classement EdUniversal des meilleurs masters MS.

Product Manager, Product Management

Directeur De La Communication - Rncp Niveau I, 2016 - 2017

Maîtrise D’Ingénierie Domaine Économie Gestion Droit