Uber

Primary Clients: Target, Uber Lead role on Uber's 2016 Driver and Rider campaigns Lead role on holistic Target marketing campaigns and experiential activations from beginning strategy to final results. Campaigns include Star Wars Licensing, Exclusive Artists, 2016 TED Conference, TOMS for Target and Made to Matter. Highlights include:- Most recently launched the Target Star Wars campaign, #ShareTheForce, in advance of #ForceFriday. The 360 five-month long campaign featured: ShareTheForce.com, the largest collection of Star Wars memories ever archived. Long and short form video, ranking #2 among the 62 Star Wars branded spots of 2015. A two-day fan focused Star Wars experiential activation, reported to be the highest attended event at LA LIVE to date.- The first-ever LIVE 4 minute commercial to air during the Grammys resulting in over 1 billion impressions including the #1 trend on Twitter nationally and #4 trend globally- Production of the TOMS for Target partnership launch event, resulting in 235M impressions- Launch campaign for Target's Made to Matter initiative, making better-for-you and better-for-the-world products more accessible, a program that has since doubled in size since its 2014 debut

Manage / supervise strategic development and production – broadcast, online, radio, print, OOH, photography, etc. – for national advertising, including launch and sustaining campaigns

Managed the launch of an experience-driven site platform to introduce a new model lineOversaw national campaign site integration, model year vehicle change outs, and site enhancements

Key role in developing new global brand positioning and revised communication strategyLed production of an Effie award winning campaign that implemented emerging technologyManaged production, campaigns, lifestyle partnerships/events for device launchesDeveloped a series of brand product videos Managed overseas and stateside production of global campaigns

Led social editorial development and management resulting in increased engagementDeveloped competitive blog to keep clients informed and thinking creatively about their brandKey role on a new business pitch, from RFP submission through acquisition

Managed production of a documentary series profiling the lives of real California dairy familiesCreated, presented and implemented new processHosted a workshop giving future California dairy farmers insight into advertising

Key role in executing “Our Health Connects Us” campaign resulting in a Forrester Groundswell Award and Silver EffieConducted competitive market assessments and presented findings to senior managementProvided support in all stages of three new business pitches leading to new account acquisition