Gwen Kidera Email & Phone Number

Somerville, Ma

DESIGN/MARKETING:• Ensure that photo and design materials meet brand standards; collaborate to establish cohesive brand messaging and identity • Oversee junior marketing staff and the design of new marketing collateral – email templates, landing pages, print materials, etc. • Manage relationships, timelines, and revisions with gear and print vendors• Oversee data specialist on improved data tracking and metrics for more informed marketing decision-makingPHOTOGRAPHY/VIDEOGRAPHY:• Develop photo and video strategy for the year• Photograph and film on- and off-tour for website, press requests, and print assets using a Nikon Z 7II, DJI Mavic 2 Pro drone, and DJI Osmo Pocket• Take staff and guide headshots for website• Interface with hired photographers/videographers to develop shot lists, shoot plans, and budgets• Manage DuVine's Instagram account and curate, create, and schedule posts in Later; draft captions and pull hashtags as neededWEBSITE:• Oversee external developers in website tasks and updates and drive decision-making process • General systems and infrastructure management, new platform research and implementation, and recognize areas for improved efficiency and streamlined processes• Perform webmaster functions such as troubleshooting and domain management• Make website updates including design tweaks and photo updates in WordPressNOTABLE PROJECTS:• Worked directly with external developers to fully redesign the website; continue to project manage ongoing maintenance and improvement projects• Collaborated with an external designer and illustrator to create a comprehensive tour catalog and later oversaw the redesign of the tour catalog internally• Oversaw the integration of the website and booking system to sync data between platforms via an API• Streamlined internal processes and improved efficiency by coordinating the simplified and automatic creation of previously manually-built assets

Somerville, Ma

• Manage WordPress site including updating visual and written content, making design tweaks to the CSS, and basic PHP updates• Design print assets and gear: cycling kits, water bottles, drawstring bags, packaging, etc.• Assist with marketing campaigns• Design and send e-blasts and schedule social posts using HubSpot and Later• Manage digital asset library on SmugMug, keyword, and make selects

Greater Boston Area

• Photograph events, engagement sessions, weddings, and portraits in the New England area• For testimonials and examples of my work, please visit: http://gwenkidera.com/

Boston, Ma

In addition to original responsibilities:• Oversaw interns and Junior Designer in the creation of BRA-branded materials and templates

Greater Boston Area

• Designed a range of digital and print materials including logos, icons, infographics, brochures, ads, signage, promotional materials, booklets, and annual reports• Curated images for the website to reflect the content of each page and organized photo shoots with two contracted Boston photographers• Categorized and keyworded digital database of over 5,000 assets• Trained almost 70 staff to use and search within the digital asset management system• Took headshots of over 200 staff in the photo studio for the directory• Created WordPress websites for BRA departments • Made mock-ups of site updates for the BRA website• Coordinated office redesign meetings and ordered equipment and materials• Photographed events and delivered edited images digitally

Greater Boston Area

• Designed print materials for City of Boston departments including logos, booklets, brochures, infographics, and signage

Boston

• Photographed special events on campus • Interacted with high profile members of the Northeastern community and visiting guests

Greater Boston Area

• Created layouts from existing templates and designed spreads• Prepared and shipped artwork to the production office• Sourced stock images and design and photo inspiration

Boston, Ma

• Designed promotional print materials and created a collection of project icons • Designed user interface drafts and worked with an external developer to integrate them into the website• Provided administrative support to executive team including office correspondence and travel planning• Maintained office database and filing systems • Oversaw projects on Catchafire and assisted in registering multiple service marks• Developed Google AdWords account to increase traffic to the website and engagement on social channels

Boston, South Africa, Dominican Republic

June - July 2012: South Africa Field Study Program• Organized logistics for 45 Northeastern students and their collaboration with 18 South African entrepreneurs; graded assignmentsJanuary - April 2012: Global Social Entrepreneurship• Maintained the Blackboard site by uploading and creating course documents; provided assistance to 56 students and the professorMay - June 2011: Dominican Republic Field Study Program• Planned multiple aspects of the Dominican Republic trip from researching excursions to roommate assignments for 28 students• Ensured the wellbeing of students; acted as a mentorJanuary - April 2011: Advanced Studies in Social Entrepreneurship in the Developing World• Coordinated logistics with partner organizations for an Alternative Spring Break trip to multiple towns in the Dominican Republic• Supported the professor and 37 students during all classes and meetings; took detailed notes• Organized community mapping and census project in Cruz Verde, Dominican Republic as a community needs assessment for future microloans

Greater Boston Area

January - June 2011 & January - April 2012:• Designed and disseminated promotional posters to encourage attendance at lectures• Photographed special events• Wrote articles for the Social Enterprise Review and concise case studies• Developed itineraries and organized logistics for the students of summer field study programs

Kenya

• Recognized community need for public health and education projects; developed, planned, and implemented them• Researched malnutrition via interviews with mothers of malnourished patients to help develop preventative programs; compiled findings in a report which I presented at the Tufts University Future of Food and Nutrition Graduate Research Conference• Maintained school enrollment rates by creating three feeding programs; conducted site visits and tracked deliveries• Formulated and taught lesson plans, based on research, to over 50 primary school students to improve hygiene• Developed collaborative lesson plans and taught art classes, advised a women-owned textile company on their marketing materials and assisted with design, and volunteered at a kindergarten weekly

Bachelor Of Arts Degree, International Affairs And Environmental Studies, 3.82

Activities and Societies: Global PACT, Virus and Infection Prevention Crew at Fenway Community Health, GAP Conversation Partner, Volunteer.

Front-End Web Development

Photography Classes & Workshops

Graphic Design & Photography

Graphic Design

Classes For Minor, Business Administration And Management, General