Gwen Kidera Email & Phone Number

Somerville, MA

• DESIGN/MARKETING:
• Ensure that photo and design materials meet brand standards; collaborate to establish cohesive brand messaging and identity
• Oversee junior marketing staff and the design of new marketing collateral – email templates, landing pages, print materials, etc.
• Manage relationships, timelines, and revisions with gear and print vendors
• Oversee data specialist on improved data tracking and metrics for more informed marketing decision-makingPHOTOGRAPHY/VIDEOGRAPHY:
• Develop photo and video strategy for the year

Somerville, MA

• Manage WordPress site including updating visual and written content, making design tweaks to the CSS, and basic PHP updates
• Design print assets and gear: cycling kits, water bottles, drawstring bags, packaging, etc.
• Assist with marketing campaigns
• Design and send e-blasts and schedule social posts using HubSpot and Later
• Manage digital asset library on SmugMug, keyword, and make selects

Greater Boston Area

• Photograph events, engagement sessions, weddings, and portraits in the New England area
• For testimonials and examples of my work, please visit: http://gwenkidera.com/

Boston, MA

• In addition to original responsibilities:
• Oversaw interns and Junior Designer in the creation of BRA-branded materials and templates

Greater Boston Area

• Designed a range of digital and print materials including logos, icons, infographics, brochures, ads, signage, promotional materials, booklets, and annual reports
• Curated images for the website to reflect the content of each page and organized photo shoots with two contracted Boston photographers
• Categorized and keyworded digital database of over 5,000 assets
• Trained almost 70 staff to use and search within the digital asset management system
• Took headshots of over 200 staff in the photo studio for the directory
• Created WordPress websites for BRA departments

Greater Boston Area

• Designed print materials for City of Boston departments including logos, booklets, brochures, infographics, and signage

Boston

• Photographed special events on campus
• Interacted with high profile members of the Northeastern community and visiting guests

Greater Boston Area

• Created layouts from existing templates and designed spreads
• Prepared and shipped artwork to the production office
• Sourced stock images and design and photo inspiration

Boston, MA

• Designed promotional print materials and created a collection of project icons
• Designed user interface drafts and worked with an external developer to integrate them into the website
• Provided administrative support to executive team including office correspondence and travel planning
• Maintained office database and filing systems
• Oversaw projects on Catchafire and assisted in registering multiple service marks
• Developed Google AdWords account to increase traffic to the website and engagement on social channels

Boston, South Africa, Dominican Republic

• June - July 2012: South Africa Field Study Program
• Organized logistics for 45 Northeastern students and their collaboration with 18 South African entrepreneurs; graded assignmentsJanuary - April 2012: Global Social Entrepreneurship
• Maintained the Blackboard site by uploading and creating course documents; provided assistance to 56 students and the professorMay - June 2011: Dominican Republic Field Study Program
• Planned multiple aspects of the Dominican Republic trip from researching excursions to roommate assignments for 28 students
• Ensured the wellbeing of students; acted as a mentorJanuary - April 2011: Advanced Studies in Social Entrepreneurship in the Developing World
• Coordinated logistics with partner organizations for an Alternative Spring Break trip to multiple towns in the Dominican Republic

Greater Boston Area

• January - June 2011 & January - April 2012:
• Designed and disseminated promotional posters to encourage attendance at lectures
• Photographed special events
• Wrote articles for the Social Enterprise Review and concise case studies
• Developed itineraries and organized logistics for the students of summer field study programs

Kenya

• Recognized community need for public health and education projects; developed, planned, and implemented them
• Researched malnutrition via interviews with mothers of malnourished patients to help develop preventative programs; compiled findings in a report which I presented at the Tufts University Future of Food and Nutrition.
• Maintained school enrollment rates by creating three feeding programs; conducted site visits and tracked deliveries
• Formulated and taught lesson plans, based on research, to over 50 primary school students to improve hygiene
• Developed collaborative lesson plans and taught art classes, advised a women-owned textile company on their marketing materials and assisted with design, and volunteered at a kindergarten weekly

Bachelor Of Arts Degree, International Affairs And Environmental Studies, 3.82

Activities and Societies: Global PACT, Virus and Infection Prevention Crew at Fenway Community Health, GAP Conversation Partner, Volunteer.

Front-End Web Development

Photography Classes & Workshops

Graphic Design & Photography

Graphic Design

Classes For Minor, Business Administration And Management, General