"I enjoy helping businesses and people connect with others authentically."Having a thoughtful mind and keen interest in technology and innovation, Gwen is excited about the possibilities new technologies, such as AI and blockchain. Having digitalised brands since 2008, she had internalised extensive insights on consumer behaviours since the social media boom, having worked on campaigns for more than 100 companies and in more than 10 countries, both in professional and personal capacity. From leading digital strategies, developing innovation projects to designing consumer journeys, Gwen spent 15 years across multiple industries (Travel, Sports, FMCG, Automobile, Wellness and Finance). She believes that by humanising brands, finding collaborative partners and growing their ecosystems, better PMF (product-market fit) and consumer satisfaction will be achieved.She has a proven track record on creating, developing and maintaining brands’ identities, continuously seeking out conversion gaps by matching business goals and consumer motivations to improve ROI (endorsements below).She finds joy and inspiration from start-ups. She believes in teams that lead with vision, kindness and trust, with an emphasis on culture and skill synergy. Fluent in spoken English, Mandarin and Cantonese, she is also capable in proofreading English, Simplified Chinese and Traditional Chinese. She is passionate about developing youths, women and businesses of tomorrow and had spoken in schools, forums and panels on Web3, Tech, Growth Hacking and Marketing.Notable brands that she has worked with professionally: Scoot, Friso, Porsche, Castrol, Intel, Carlsberg, DBS, Knorr, Subway, Spotify, Pfizer, New Zealand Trade and Enterprise, Tourism Western Australia, Marina Bay Alliance and more.Countries of projects managed: Singapore, China (Shanghai, Taipei, Hong Kong), Australia, India, Japan, Malaysia, Thailand, Indonesia, Philippines, Korea, Saudi Arabia, French Polynesia and New Caledonia.