Working with the ageny to coordinate all product photography for the website and press requirements.Working with marketing and the HTML developer to produce weekly emails to the customer database.Working with the online merchandiser to ensure the website is merchandised.Producing weekly reports using Google Analytics to view conversion rates, average order values and revenue. Producing weekly reports through the email service provider to monitor email deliverability rates, open rates and click through rates.

I worked with the Head of E-Commerce on all E-Commerce marketing for the Crabtree & Evelyn UK website and UK email newsletters. My role involved working closely with marketing and sales to achieve weekly, monthly and quarterly KPI targets. Copywriting:Co-ordinate the production of web friendly copy for products, banners and content pagesNewsletter/email campaignsWorking with the in-house Web Designer to produce newsletter concepts and content briefs. Working closely with Marketing and following the marketing calendar to create newsletters that are consistent with in-store creative and current store promotionsBriefing the blog editor on content requests to match the email and marketing plansWorking with Crabtree & Evelyn’s marketing agency to segment the newsletter database and produce relevant newsletter communicationsContent Management System:Uploading data - edit, un/publish data and ensure product details are up to dateMaintaining the website navigation structure, SEO, Targeted Banner Advertising and AffiliatesWorking with the E-Commerce Director to build and develop the brands SEO and produce targeted banner advertsOccasionally working to build our affiliate channel Reports:Working with the ESP to report on the detailed performance of every customer newsletterRunning reports through Google Analytics to monitor customer behaviour and improve ROIAnalysing every report thoroughly to suggest ways to drive traffic to the site and increase conversion rates

I worked in close collaboration with the Marketing Manager on all day-to-day marketing tasks for the UK and Northern Europe offices. My role involved working very closely with the UK sales team, the French marketing team and the UK account management teams.Email marketing campaign management:Creating reports to measure the success of all campaigns for the UK and Northern EuropeSocial Media:Responsible for all social media marketing for the UK and Northern Europe officesRegular Twitter and Facebook updates to inform clients and prospects on the company’s news, writing regular blogs and monitoring the success of marketing through social mediaEvent Management:Event management and support for an annual programme of events (seminars, tradeshows, exhibitions, client events)Organising leading industry roundtables, webinars and forums within the UK and Northern Europe to support the sales team in driving new business leads and to promote EmailvisionMarketing Communications:Management and maintenance of marketing documentation (literature, presentations)Working closely with the French marketing team to update the Emailvision websitePR and advertising:Frequent contact with the PR agency and current clients to draft press releases to raise our profile in the email marketing industry and strengthen our leadership positionCreating submissions for various industry awardsSourcing sponsorship and advertising opportunities for various industry shows and magazinesMarketing budget:Overseeing the marketing budget and spend for the UK and Northern Europe

Supporting the Business Development Manager on all business development and marketing work for the London office and globally. Working with a number of partners to deliver the firm’s business development and marketing objectives. Areas of marketing and business development include: marketing communications, pitching, PR and profile raising, events and online marketing