Gwen Morrison Email & Phone Number

Atlanta, Georgia

I help brands take their content marketing from boring to breakthrough by developing compelling content that connects with their target audience. Working with my content team, I help create high-quality, SEO-optimized content that converts to website traffic and generates leads. My company specializes in B2B content strategies for clients across various that include: Accounting / ERP Software, Outsourced Accounting / Business Consulting, Real Estate Communities, Healthcare… Show more I help brands take their content marketing from boring to breakthrough by developing compelling content that connects with their target audience. Working with my content team, I help create high-quality, SEO-optimized content that converts to website traffic and generates leads. My company specializes in B2B content strategies for clients across various that include: Accounting / ERP Software, Outsourced Accounting / Business Consulting, Real Estate Communities, Healthcare, Pharmaceutical, and more. As a preferred vendor for Sage Intacct, I have been providing content creation services for Sage Intacct channel partners for more than 5 years. Show less

Atlanta

Writer, and founder and editor of online travel and lifestyle blog. As a long-time travel writer, I enjoy writing about everyday experiences. Eat, Drink 'n Play provides me the platform to share the good things in life.

Atlanta, Georgia

•Manage all social media initiatives, including corporate Wordpress blog, Twitter, and Facebook profiles• Implement SEO / SEM strategies for PPC and organic search across websites• Monitor SEM to maximize effectiveness and efficiencies to acquire new customers• Identify new and emerging online customer-growth opportunities through analyses of data and customer segmentation and help drive the strategy, planning and execution• Deliver monthly reporting on web traffic and make… Show more •Manage all social media initiatives, including corporate Wordpress blog, Twitter, and Facebook profiles• Implement SEO / SEM strategies for PPC and organic search across websites• Monitor SEM to maximize effectiveness and efficiencies to acquire new customers• Identify new and emerging online customer-growth opportunities through analyses of data and customer segmentation and help drive the strategy, planning and execution• Deliver monthly reporting on web traffic and make recommendations based on trends Show less

Atlanta, Georgia

·Designed and implemented content review process and guidelines to ensure SEO, marketing message consistency, and Associated Press style conformance. ·Researched and wrote news articles for the Web site·Determined appropriate content on an ongoing basis, collaborating with staff and outside vendors to ensure all content meets set standards for Web site.·Worked with management team to devise online strategies and directed the strategic plan for IIE’s Web site, electronic newsletters,… Show more ·Designed and implemented content review process and guidelines to ensure SEO, marketing message consistency, and Associated Press style conformance. ·Researched and wrote news articles for the Web site·Determined appropriate content on an ongoing basis, collaborating with staff and outside vendors to ensure all content meets set standards for Web site.·Worked with management team to devise online strategies and directed the strategic plan for IIE’s Web site, electronic newsletters, and e-mail marketing .·Designed and launched a new multi-author blog on the site.·Managed all search engine optimization (SEO) efforts, ensuring that each page includes keywords relative to our industry. Show less

·Responsible for creating the company’s marketing and communication plan.·Created all marketing and sales material and programs for the company. ·Worked with designer to launch two new Web sites. ·In addition to all of the marketing efforts, I was responsible for writing and submitting press releases and worked with the media to promote the company.·Event planning ·Responsible for negotiating all advertising contracts.

·Responsible for assigning and editing all travel and lifestyle content for a regional print magazine.·Researched and wrote departmental articles for the magazine.·Created and managed an editorial calendar for the magazine, assisted with the proofing and layout of all advertising, and worked with the printer to ensure that all deadlines were met.·Managed a team of freelance writers, photographer, and sales.

Greater Atlanta Area

- Responsible for writing weekly travel article for Sunday paper- Traveled on assignment / research for luxury travel, adventure travel and family travel articles- Assisted assignment editor on editorial calendar