Gwénola Le Bihan-Baker Email & Phone Number

Greensboro, North Carolina, United States

Senior Designer | Boys and Girls Baby & Sets | adidas

Charlotte, North Carolina Area

Designer, Crown & Ivy, Boys Layette, Baby, 2-7 and 8-20Collection base - Knit tops, knit & woven bottoms- Translate seasonal concept into fully articulated line for product classification - Create Illustrator sketches; review specification sheets and line sheets; ensure accuracy of product development logs, line sheets, boards and design archives library; ensure maintenance of designs in Product Lifecycle Management (PLM) system or shared drives.- Design according to style plans, sales needs and emerging trends; ensure timely execution of product development calendar.- Collaborate with cross functional team to creatively solve problems throughout the product development process. - Build positive cross-functional relationships to ensure desired delivery and execution outcome is achieved- Oversee Textile Designer to ensure compelling print assortments and graphics- Create and present design concepts to Brand Management, Merchant Teams, Sourcing and Technical Design- Research market regularly for creative ideas, product awareness and pricing in order to produce a creative and competitive product that will help grow business- Lead the aesthetic of all fits and styling details. Actively participate in fit sessions.- Work with sourcing team to execute high quality product within calendar timelines- Create trim sheet for product packaging, labeling - Send all new fabric/yarn requests to overseas factories for sourcing purposes.- Responsible for communicating comments on strikeoffs/ patterns/ colors/ styles to overseas vendors

Charlotte, North Carolina Area

Designer Lightning Bug / Crown & Ivy and True Craft Boys 2-7Collection base – Knit tops and bottoms – Woven tops and bottoms- Used trend intelligence and an understanding of the current and historical business to design 3 lines that was relevant to the customer and the aesthetic of each brands.- Researched market regularly for creative ideas, product awareness and pricing in order to produce a creative and competitive product that will help grow each business- Ensured that product was consistent with market trends while maintaining each brands identities- Designed, owned, built, created and updated tech packs, trim sheets and design packages; ensured information was accurately entered into PLM.- Ensured product was being designed within cost parameters- Communicated direction for color and art development to artist- Worked with sourcing team to execute high quality product within calendar timelines

Menomonee Falls

Designer, Jumping Beans, Boys 0-7Collection base - Knit tops, knit & woven bottoms- Responsible for Line Development for Newborn and Infant.- Developed the collection within the framework of the Line Plan to reflect a balance between fashion and core product.- Developed key trends and seasonal theme direction for silhouettes, fabrics, trims and colors.- Worked closely with cross functional team and overseas vendors to ensure quality product development- Created inspiration and presentation boards- Provided insight regarding fit and style during fit session- Collaborated with Merchant to merchandise the Line- Worked with Graphic designers to develop prints and patterns relevant to the brand- Responsible for complete development of tech packages

Menomonee Falls

Designer, Urban Pipeline, Young Men & BoysYoung men's: Responsible for Line Development in multiple product categories:*Woven tops and bottoms*Knit tops and bottoms*Sweater*DenimBoys 8-20 : Responsible for Line Development in multiple product categories:*Woven tops and bottoms*Knit tops and bottoms*Denim- Managed all aspect of the design process for both Young Men and boys: Market research (including travel), Trends packages, color palette, concept boards, global and local sourcing of fabrics and trims, print and pattern research, technical sketches, fit analysis.- Developed the collection within the framework of the Line Plan to reflect a balance between fashion and core product.- Researched current trends and Bestsellers to develop new design and ensure brand evolution- Communicated print and pattern direction to the Graphic Design team - Collaborated with product development and multiple buying teams to align our goals from design concept through line final.- Milestone meeting presentation (presentation of the line to Upper Management. Merchant, Brand and Production teams)- Managed workload with 1 direct report, summer intern and freelance designer

Menomonee Falls

Young men's: Responsible to develop Knit and woven tops Boys 8-20 : Responsible for Line Development in multiple product categories:*Woven tops and bottoms*Knit tops and bottoms*Denim- Created full technical sketches for both Young Men and Boys - Responsible for the Boys design development process: From concept (color palette, trim and fabric development, mood board ) to delivery, by creating trend appropriate design that meet market needs and drive sales- Worked closely with the Senior Designer to support the seasonal Young Men's Development: trends analysis, color direction, fabric and trim research, Cads, line sheets.- Presenting ideas and creative vision top the Boys Merchant teams

Menomonee Falls

- Assisted with Boys and Young Men's for Urban Pipeline brand- Flat Sketches- Developed stripes artwork

Paris Area, France

- Responsible for researching global market and identify new trends, fabrics, silhouettes- Created and presented color palettes, mood boards, trend packages to VP- Managed the entire product design process: market research, hand design, sketching in Adobe Illustrator and building tech packages.- Worked with technical team to provide feedback on fit & style - Collaborated with external Graphic Design team to communicate print and pattern vision

Pontivy, France

As sole proprietor, conceived and created overall brand profile and design ethos. Creative Director for collection. Orchestrated all aspects of the line from sketches to the finished product. Worked closely with vendors to ensure product quality and on-time delivery. Cultivated a strong business relationship with clients.