Gwen Sioson (Shaw-Son)

Gwen Sioson (Shaw-Son) Email and Phone Number

Sr. Strategic Partnerships Manager @ ActiveCampaign
Las Vegas, NV, US
Gwen Sioson (Shaw-Son)'s Location
Las Vegas, Nevada, United States, United States
Gwen Sioson (Shaw-Son)'s Contact Details

Gwen Sioson (Shaw-Son) work email

Gwen Sioson (Shaw-Son) personal email

About Gwen Sioson (Shaw-Son)

I am a strategic leader on the Platform Strategy team. I build strategic tech partnerships from the ground up to drive direct and partner-influenced revenue.From BD to use case validation to technical scoping to GTM to driving adoption to co-selling, I have a hand in the end-to-end experience. Details matter for a successful partnership.

Gwen Sioson (Shaw-Son)'s Current Company Details
ActiveCampaign

Activecampaign

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Sr. Strategic Partnerships Manager
Las Vegas, NV, US
Gwen Sioson (Shaw-Son) Work Experience Details
  • Activecampaign
    Sr. Strategic Partnerships Manager
    Activecampaign
    Las Vegas, Nv, Us
  • Activecampaign
    Sr. Partner Manager
    Activecampaign Jul 2022 - Present
    Chicago, Il, Us
    Focus on strategic partnerships in the following verticals: B2B SaaS, Online Education/Training, Websites, eComm
  • Activecampaign
    Business Development & Partnerships - Apps & Integrations
    Activecampaign Nov 2019 - Jul 2022
    Chicago, Il, Us
    I'm responsible for developing relationships with ISVs and technology partners who share our vision of delivering 1 to 1 personalized customer experience for any-sized business via our visual automation workflow canvas.ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 185,000 businesses in 170 countries meaningfully engage with their customers.
  • Salesforce
    Partner Marketing Manager, Salesforce Essentials
    Salesforce Mar 2019 - Oct 2019
    San Francisco, California, Us
    Created joint solutions to drive internal/external go-to-market strategies to generate awareness and drive demand for small & medium business CRM platform, Salesforce Essentials.• Managed key partnerships including Mastercard, Intuit, ActiveCampaign, Trello, DocuSign, AMEX, Hertz, Trello, Vonage and Salesforce for Startups.• Developed partnership marketing playbook and foundation for partner content strategy.• Identified and qualified potential partners to support BD pipeline in targeted verticals• Drove cross-functional projects ensuring program goals for all stakeholders are aligned.• Coordinated enablement training on product integrations for internal sales teams.• Managed product promotional code program, exceeding quarterly ACV goals.• Managed the quarterly budget request process.
  • Hover Inc.
    Partner Marketing Manager
    Hover Inc. Dec 2018 - Feb 2019
    San Francisco, California, Us
  • Coverhound
    Senior Marketing Manager, Partnerships
    Coverhound May 2018 - Nov 2018
    Remote, Us
    Responsible for lead generation, account management, and partnership activation for leading personal and commercial insurance marketplace.• Managed partner onboarding, campaign optimization, and account management for over 15+ strategic partnerships including Metromile, Liberty Mutual, Safeco, Hiscox, Trusted Choice, PerkSpot, PolicyGenius, and Progressive.• Achieved & maintained industry-leading CPA for personal lines customers.• Collaborated with product teams to integrate digital insurance APIs within partner platforms.• Lead monthly meeting and QBRs with partners to review sales performance, key business challenges and defined plans for optimization. • Managed monthly revenue forecasting and advise on marketing spends.• Established cross-team communication framework with call center team to bring visibility to lead pipeline & campaign performance.
  • Coverhound
    Partner Marketing Manager
    Coverhound May 2017 - May 2018
    Remote, Us
  • Cyberpolicy
    Senior Marketing Manager, Partnerships
    Cyberpolicy May 2018 - Nov 2018
    Remote, Us
    CyberPolicy is the sister company of CoverHound.
  • Cyberpolicy
    Partner Marketing Manager
    Cyberpolicy May 2017 - May 2018
    Remote, Us
  • Ascend Consumer Finance
    Marketing And Customer Experience Manager
    Ascend Consumer Finance Sep 2015 - May 2017
    Responsible for lead generation and customer success for online personal loan startup.• Managed onboarding and campaign optimization for 37 lead generation partners.• Reviewed large datasets of over 1,000+ daily bank transactions to identify potential fraud.• Verified financial documents including credit reports, bank statements, income and tax returns.• Resolve customer support issues pertaining to the loan application and billing.
  • Eh Shum Financial Solutions
    Client & Marketing Coordinator
    Eh Shum Financial Solutions May 2014 - Aug 2015
    Executed monthly educational seminars, client events, and workshops to generate new client sales pipeline.
  • Leaddog Marketing Group
    Account Coordinator
    Leaddog Marketing Group Feb 2013 - Apr 2014
    Lead operations, partnership activation, and event management for national Hispanic youth soccer tour.• Coordinated a 12-city national Hispanic youth soccer tournament.• Handled vendor management, staffing, and logistics for each tour stop.• Ensured successful activation of sponsorship in each city.
  • San Francisco Giants
    Sponsorship And Promotions Intern
    San Francisco Giants Mar 2012 - Nov 2012
    San Francisco, Ca, Us
    Day-to-day support for the San Francisco Giants' sponsorship team in the fulfillment of sponsorship for over 90 sponsors• Compile end of the year recaps of all assets including print, digital, TV, radio, in-stadium assets.• Implemented first video recap. • Snapshot of sponsors include StubHub, Coca-Cola, PG&E, Chevron, and Toyota. • Event planning and coordination of Giants Slumber Party and Dog Days of Summer.• Implement the record-breaking MLB In-stadium All-Star Balloting with 710,000 ballots.• Talent coordinator for the National Anthem performances at each Giants home game.
  • City Of Belmont
    Recreational Specialist Ii / Special Events Marketing Coordinator
    City Of Belmont Apr 2008 - Aug 2012
    Belmont, Ca, Us
    • Brought in over $3000 in sponsorship revenue for Egg Adventure Hunt and Movie Night in Park Event.• Obtained naming right sponsors for both event along with secondary sponsors.• Managed staff for all event related activities including planning, design, and execution.• Worked closely with the Recreations Director in event marketing efforts.• Manage five online facilities calendar via ActiveNet and Microsoft Outlook.• Responsible for two revenue accounts - submitting, tracking, organizing, reconciliation, and distributing of funds.• Interim head coordinator of a 15-person high-school volunteer team from Feb 2011 – May 2011.• Designed, taught, and marketed a youth sports program for the Belmont community.
  • City Of Belmont
    Human Resources Intern
    City Of Belmont Mar 2010 - Jul 2010
    Belmont, Ca, Us
  • American Liver Foundation
    Events Intern
    American Liver Foundation Nov 2011 - Mar 2012
    New York, Ny, Us
  • Mri San Francisco Bay
    Internet Sourcer / Recruiting Intern
    Mri San Francisco Bay Jul 2010 - Feb 2011
    Goose Creek, South Carolina, Us
  • Starbucks Coffee Company
    Barista/Trainer
    Starbucks Coffee Company Oct 2006 - Feb 2008
    Seattle, Wa, Us

Gwen Sioson (Shaw-Son) Skills

Event Management Sponsorship Social Media Marketing Event Planning Customer Service Sports Marketing Project Management Microsoft Office Microsoft Excel Data Analysis Campaign Management Microsoft Word Time Management Public Speaking Management Sports Management Strategic Communications People Skills Account Management Client Relations Powerpoint People Oriented Lead Generation Sponsorship Activation Online Campaign Management Creative Photoshop Adobe Photoshop Linkedin Online Lead Generation

Gwen Sioson (Shaw-Son) Education Details

  • University Of San Francisco
    University Of San Francisco
    Sport Management
  • San José State University
    San José State University
    Human Resources Management

Frequently Asked Questions about Gwen Sioson (Shaw-Son)

What company does Gwen Sioson (Shaw-Son) work for?

Gwen Sioson (Shaw-Son) works for Activecampaign

What is Gwen Sioson (Shaw-Son)'s role at the current company?

Gwen Sioson (Shaw-Son)'s current role is Sr. Strategic Partnerships Manager.

What is Gwen Sioson (Shaw-Son)'s email address?

Gwen Sioson (Shaw-Son)'s email address is gw****@****ail.com

What schools did Gwen Sioson (Shaw-Son) attend?

Gwen Sioson (Shaw-Son) attended University Of San Francisco, San José State University.

What skills is Gwen Sioson (Shaw-Son) known for?

Gwen Sioson (Shaw-Son) has skills like Event Management, Sponsorship, Social Media, Marketing, Event Planning, Customer Service, Sports Marketing, Project Management, Microsoft Office, Microsoft Excel, Data Analysis, Campaign Management.

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