Gwen Witherspoon, Mba Email and Phone Number

As the Principal of Adam Red, I utilize a unique blend of innovative thinking with a tireless belief in the potential of humanity, keen business acumen, and pragmatic, relentless execution to deliver effective, strategic brand management and operational solutions for a diverse and growing portfolio of emerging brands. I am applying over three decades of experience in Marketing Communications, Entrepreneurship, Sales, and Retail Management to develop internal and external brands while operating a branding agency with a solid foundation in offering traditional and digital strategies and services.Notable Projects:• Vivid Brands: Vivid Talk™ Radio, Vivid Magazine, Vivid Talk™ LIVE, and Vivid Content Lab – Leveraging technology to launch an interactive suite of content to cultivate the visionary lifestyle and help women entrepreneurs of color get a vision for every area of life• Smallisimo – A digital magazine sharing how scale miniatures fans LIVE, MEET, LEARN & SHOP!• loveditinalaska.com – Ecommerce presence for group of family-owned retail stores in the Ted Stevens International Airport in Anchorage, Alaska: AKCo Gourmet Market, Moosetique, Kobuk to Go, Mosquito Books, an The Sourdough Mercantile• Flip Productivity System – Product development of life and action planning system to help visionaries plan their work, produce what they have planned, and spend more time at play. • Baudacity – Launch of luxury lifestyle accessory brand of fine-crafted jewellery and wears including product development, luxury wholesale business development, branding, and ecommerce website development

• Performed all People related duties, including scheduling to meet business requirements within the payroll budget• Lead team of three Assistant Managers in Operations, Visual & Product, and Sales & Service while managing the day-to-day functions of running a corporate boutique for a leading luxury brand• Implemented “Operation Level 5” to lead team to top bonus potentialAtlanta, Georgia – Associate Manager• Added to the team for the only Flagship location south of New York. Performed consistently as the top-producing manager in personal sales and service leadership while driving team sales and influencing team developmentAnchorage, Alaska – Associate Manager• A position was created for her on the Anchorage team as a result of her sales, training and operations acumen in Tacoma, Washington• In Anchorage, helped lead the team to top three in the nation (behind two New York Flagship stores) and number one regional sales results for FY2010 Tacoma, Washington – Associate Manager• Provided leadership to sales teams of 10-25, assistant managers and peer associate managers• Served as right hand to store manager• Part of management team responsible for opening a new store

• Managed advertising and media agencies as well as planning and reconciliation of more than a third of the department’s $60 million annual budget• Began with the successful launch of a $35 million national campaign during Super Bowl XXXIV. Assumed management functions of national consumer advertising and business-to-business communications materials and merchandise for a network of 40,000 dealers and a sales force of 120 after only two months in the department.

Managed advertising accounts, including developing and presenting proposals, coordinating creative team contributions and managing account budgets