Gwendolyn Wright Email & Phone Number

Miami/Fort Lauderdale Area

• I developed copy for retail, trade, email, new product and direct mail initiatives.
• I worked with a developer to concept and execute national digital banner units for 2020.

Fort Lauderdale, Florida

• I collaborated with an art director to concept and execute strategy-driven creative for Nissan’s national market.
• I concepted and wrote copy for broadcast television and radio, online video and radio, paid social, digital, out-of-home, branded experiences, point of purchase, website content and college, NFL and NHL promotions.
• I oversaw my jobs from brief to execution, collaborating with account, strategy, production and legal teams on a daily basis.
• I wrote the website content for Nissan’s all-new vehicle subscription service — Nissan Switch. Since its launch earlier this year, the website has served as the program’s main channel for consumer and dealership.
• I worked with Nissan’s product development team to create marketing toolkits for the 2020 Versa and 2020 Sentra. I distributed them to my team and presented key insights that shaped early strategic and creative.
• I created the team’s first copy guide book, onboarded and trained two junior copywriters and co-managed the 2019 internship program for my department.

Lubbock, Texas Area

• I led a team of six in producing a creative campaign that used playful, relatable content to establish a brand identity with college-aged millennials while introducing new products and packaging into the market.
• I organized and ran bi-weekly team meetings, conducted creative workshops, mediated focus groups and directed and finalized the final plans book with the art director.
• I contributed concepts and copy for out-of-home, television, digital and social executions.
• Gold Addy Recipient

Lubbock, Texas

• Gained over 100 followers on Instagram through daily posts featuring products and in-store promotions.

Lubbock, Texas Area

• Clients: Scoggin-Dickey Car Dealership, The Science Spectrum, Midland Memorial Hospital
• Produced and updated social media content for agency and client social media pages.
• Conducted client and competitor research to assist the account managers with finding and maintaining clients.

• I worked with a team of five to produce a creative campaign that reconnected Snapple with consumers by adding refreshing twists to their everyday lives.
• I contributed concepts and copy for out-of-home, point of purchase, television and digital executions.
• Addy Awards: Gold, Best in Show, Judge’s Choice

Lubbock, Texas Area

• Seasonal employee responsible for sales and design of new product displays.

Williamsburg, VA

• Responsible for sales and maintaining a client base.
• Managed customer relations, product display and new product rollout.
• 2009 March Madness Sales Associate contest winner - Highest Regional Sales