Partner
Current* Media/Advertising planning and consulting* Developed and managed advertising and marketing business strategies* Developed, managed and maintained strong relationships with major customers to effectively leverage business * Responsible for identifying, building and growing advertising, product and sales revenue channels in food and beverage, product and services industries* Identified strategic positioning and pricing for products * Negotiated and prepared contracts for motorsport for sponsors/drivers/teams* Negotiated and closed sales for company and clients to fund their motorsports programs* Responsible for converting barter products to cash to fund motorsports programs* Consulted, negotiated and prepared contracts for beverage industry client to fund motorsports program –leveraging vendor program* Founded IndyCar team –complete startup, From concept to putting team in place to compete, Brought in partners and investors, Negotiated ALL sponsorship programs – factory backing * Consulted and negotiated contracts for professional athletes* Represented sponsors/drivers/teams in all forms of racing including Formula 1, IndyCar, CART, Indy Lights, IMSA, Grand-Am, NASCAR, SCCA Pro and at Le Mans, France* Media buys, formed relationships with all major publishers, networks and cable companies* Clients: international telecommunications (US and Europe), professional athletes, food and beverage manufacturers, recreational products, publications
