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With over a decade of experience in website conversion optimization, SEO/SEM/display, ABM, email nurtures, paid media, and social media marketing, I have the knowledge and skills necessary to lead your team to success. Additionally, I have successfully owned and operated two companies, which has given me a deep understanding of what it takes to drive growth and profitability.As a passionate people manager, I have hired and managed 20+ person teams across marketing, content, and social. My expertise in Demand Generation and Growth Marketing strategies has helped companies exceed their revenue goals by creating targeted strategies that drive business growth. For example, I successfully repositioned an edtech company to new markets and geographic territories, resulting in an 18% increase in revenue and a 12% increase in market share.I am skilled in driving performance marketing results and have a proven track record of success in reducing cost per lead by 32% through deploying omni-channel campaigns and improving the ROI of paid campaigns by 47%. I have also grown an affiliate marketing platform to 200+ affiliates with 15M+ Twitter followers.With my experience and skills, I am confident that I can help your organization achieve its growth goals. Contact me today to discuss how I can contribute to your team's success.
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CeoSkylight Psychedelics May 2023 - Oct 2024Tenafly, New Jersey, Us -
Director Of Growth MarketingFyllo Jan 2022 - May 2023Chicago, Illinois, Us -
Director Of Demand Generation And Performance MarketingLeadnetwork Aug 2020 - Jul 2021Aventura, Fl, UsLeadNetwork is a market leader in affiliate marketing serving Fortune 500, medium size companies, and marketing agencies.● Managed $150K/month marketing budget. Launched lead generation Google pay per click campaigns with 2.4 ROAS. ● Optimized conversion rate, designed landing pages, and ran split A/B testing with 45% increase in leads generated. Created analytics reporting to track progress to goals and return on ad spend. -
Director Of Demand GenerationReputation Institute Dec 2017 - May 2020Boston, Massachusetts, Us● Engaged with 90% of named accounts by Implementing ABM strategy to align marketing andsales● Reduced cost per lead by 32% by deploying omni channel campaigns to target buying persona● Built reporting dashboards to make data driven decision to improve ROI of paid campaigns by47% -
Vice President Of Business Development172 Degrees, Llc Mar 2013 - Dec 2017-- Develop cutting-edge strategies for driving traffic and app installs from social media platforms, translating to hundreds of thousands of installs for Beats Music App, Domino’s Pizza App, and several Supercell games. -- Grew affiliate marketing platform to over 200 active affiliates, resulting in 15 million unique Twitter followers across multiple demographics. -- Optimize landing pages via A/B split and multivariate testing, increasing conversion rate by up to 20% in turn lowering CPI/CPA for our customers -
Vice President Of Business DevelopmentSmartstart Education Dec 2011 - Mar 2013New Haven, Ct, Us-- Deployed Microsoft Dynamics CRM, resulting in efficient sales funnel management that led to record sales team profits.-- Developed and integrated market plans to efficiently position the company brand within new lucrative targeted markets, expanding geographic territory into four additional states and gaining market share in existing locations. -- Expanded the company from the supplemental education services to new products and markets, including teacher evaluation platforms (Teach Elite) and online high school credit programs (SVA SmartStart Virtual Academy), increasing revenue while diversifying to protect against legislative changes to the SES industry. -
CooBrainstorm Data Solutions Nov 2005 - Sep 2010
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Business ManagerInternet.Com / Jupiter Media Dec 2001 - Nov 2003
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CeoBrick Mountain, Llc 1998 - 2001
Gary Williams Skills
Gary Williams Education Details
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Cornell UniversitySchool Of Hotel Administration
Frequently Asked Questions about Gary Williams
What is Gary Williams's role at the current company?
Gary Williams's current role is Growth Marketing and Performance Marketing.
What is Gary Williams's email address?
Gary Williams's email address is gw****@****ute.com
What is Gary Williams's direct phone number?
Gary Williams's direct phone number is +161775*****
What schools did Gary Williams attend?
Gary Williams attended Cornell University.
What skills is Gary Williams known for?
Gary Williams has skills like Seo, Google Adwords, Social Media, Lead Generation, Marketing Strategy, Online Marketing, Staff Development, Strategic Partnerships, Business Development, Leadership, Public Speaking, Social Media Marketing.
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