George Shaw Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

• (formerly Westfield Retail Services)Seamlessly unify retailer data, easily make sense of it, and quickly activate engagements for more meaningful and profitable relationships with customers - all in a single platform..
• Conversational AI to answer general customer questions and supply post-sale support.
• Location micro-services (proximity, positioning, 2D & 3D mapping) using GPS, BLE beacons and WiFi to track physical customer behavior within venues.
• Mobile location-infrastructure evaluation app, and implementation of signal-quality analytics, to determine reliability and accuracy of radio-signal environment at venues.
• SmartParking and Payments platforms to allow frictionless parking at venues by reading license plates on entry and exit for parking charges.
• Augmented Reality pilot with Google to evaluate using 3D mapping and optical AR localization on mobile phones (no goggles) to increase customer engagement in retail environments.

San Ramon, CA

LLLI's mission is to help mothers worldwide to breastfeed through mother-to-mother support, encouragement, information, and education, and to promote a better understanding of breastfeeding as an important element in the healthy development of the baby and mother. Worked remotely as senior engineer to develop and maintain e-commerce store.

San Francisco Bay Area

• (formerly Westfield Labs, subsequently OneMarket)Responsible for development and hands-on management of teams of internal and external engineers to deliver:
• Migration of platform of multi-tenant legacy micro-services to individual tenants, Westfield and Scentre Group.
• Migration of secure PII micro-services from Apigee gateway to internally hosted Kong gateway.
• Designed and implementation of point-of-sale integration using Raspberry Pi hardware to capture receipt data from POS terminal and forward to the OneMarket Live Receipt services.

San Francisco Bay Area

• (formerly Westfield Labs, subsequently OneMarket)Labs/WRS develops and maintains the Westfield websites and other technology services globally. Worked fluidly across many international agile teams to develop and.
• Defined and implemented model code for API and console error handling.
• Initiated creation of internal and external API and governance standards.
• Implemented model code templates for next-generation API and versioning.
• Promoted and implemented data-quality and data-validity initiatives (gemified at https://rubygems.org/gems/data_janitor).
• Designed and implemented hosted Apigee gateway across all microservices derived from OpenAPI (Swagger) specification for each service. Includes transport-level SDK and application-level tools to create, validate and.

San Ramon, CA

• Define, design and implement prototype software for web SaaS startup subsidiary Deerwood Analytics using mostly Excel, Java and Rails.
• From a generalized customer pain statement, determined specific pain points.
• Determine value proposition and impact of possible solutions.
• Quickly design and generate software prototype using simplest tools needed.
• Test using a variety of data sets and evolve design and prototype implementation.Process was followed for the following projects:
• Health Insurance Analysis to help small businesses, brokers and individuals select health care plans that are least expensive when used.

Berkeley, CA

• Logic design in a Xilinx FPGA using Verilog RTL to calibrate the system clocks of two sensor nodes over a radio link ensuring accuracy within a few parts-per-million.
• Logic design in a Xilinx FPGA using Verilog RTL to correlate, interpolate, and peak-detect sampled, coded, radio signals in order to perform sensor node localization based on the radio signal "time-of-flight."
• Research and analysis to document power-cost and time-cost requirements for various common packet acknowledgement protocols to achieve a given packet delivery reliability rate in wireless sensor networks.

San Ramon, CA

• Patent research and testimony for various law firms and clients to enable successful prosecution of and defense against patent infringement claims.

San Diego, CA

• (PSC acquired the ShBoom MPU project from Nanotronics)
• Using a TDD methodology, led hardware and software development of the 32-bit ShBoom MPU that IEEE has called one of "25 Microchips that Shook the World,"
• Hands-on management of geographically distributed team of hardware and software engineers.
• Responsible for microprocessor-division R&D of silicon and IP core products, product road map, documentation, customer and marketing support of microprocessor, development boards, and software-development tool chain as.
• Chief architect and evangelist of the ShBoom technology silicon (aka PSC1000) and Ignite 32-bit core-IP RISC microprocessor system and processor architecture.
• Developed software-quality release process for scheduled tool releases.

San Ramon, CA

• 32-bit stack-architecture RISC MPU (aka ShBoom, with Nanotronics, Patriot Scientific)
• Nine-axis robotic arc welder (Arcmatic, WestArc). Product was chosen by TVA as the only unit on the market accurate enough to weld end-caps on nuclear fuel rods and by Westinghouse as the best unit capable of.
• Florist cost-tracking system (Fred's Flowers Inc.)
• Multi-user OS and Forth-language compiler environment (Acropolis Software).Other work has included numerous MIS packages for Keeler Foods, Marie Callendars Restaurants, Spires Restaurants, Knowl-Wood Enterprises as.

Los Gatos, CA

• Hands-on management of geographically distributed team of hardware and software engineers.
• Responsible for chip and system-level R&D and management of technology partnerships.
• Chief architect of 32-bit RISC stack-architecture ShBoom microprocessor, including low-silicon-cost IEEE floating-point, byte-operation optimization, caching, and on-chip system peripherals, including: flexible.
• Developed test bench and test suite to institute Test Driven Development of microprocessor.
• Responsible for C compiler tool-chain and debugger, macro-assembler, ISA simulator, Forth interpreter/compiler/debugger/assembler, Postscript printer engine software.
• Developed X-Terminal hardware design, processor prototyping and test boards.Nanotronics acquired the ShBoom MPU project from Engineered Design et.al. and, after producing custom silicon, was acquired by Patriot.

Ms, Electrical Engineering And Computer Science

• Two-year masters program completed in one year. • EECS graduate course focus on analog and digital design. • Circuit design and analog.

Certificate, Management Of Engineering And Innovation

Bs, Electrical Engineering And Computer Science

Activities and Societies: Invited to join HKN, the national Electrical Engineering honor society. • EECS undergraduate course focus both.