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My first product success occurred at the age of 10 when I built and sold a public-address system to a local Fosters Freeze. Since then, I've worked on both hardware and software, from CPU design to board-level design, and assembly-language OS to language compilers to web development. I've become a seasoned engineer and manager with demonstrated success in software design and development. I’m an avid learner, teacher, mentor, and articulate communicator to tech geeks and end users alike. I like doing a good job and prefer to avoid creating technical debt. I pay my way as I go. There is a greater sense of accomplishment and completion at each step that way.As an engineer and manager, my job is to create success. By enabling my direct-reports to be successful, I am successful, and, if others do the same, the company is successful. I am typically asked to solve problems, but my motivation is always to improve quality whenever I can. In the words of the great Vince Lombardi:"Perfection is not attainable, but if we chase perfection we can catch excellence."I try to instill this attitude in those that I work with, and not only enable them to succeed, but to excel. I am often tasked on new projects to expand my skills across a broad range of technology areas. I have a knack for understanding new subjects for which I may have little or no experience and making the project succeed. I can do that for you, too.
Stealth Startups
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AdvisorStealth Startups Dec 2019 - PresentSan Francisco Bay Area
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Director Of EngineeringOnemarket Feb 2018 - Dec 2019San Francisco Bay Area(formerly Westfield Retail Services)Seamlessly unify retailer data, easily make sense of it, and quickly activate engagements for more meaningful and profitable relationships with customers - all in a single platform. Responsible for development and hands-on management of teams of internal (9 direct reports) and external engineers to deliver:• Conversational AI to answer general customer questions and supply post-sale support.• Location micro-services (proximity, positioning, 2D & 3D mapping) using GPS, BLE beacons and WiFi to track physical customer behavior within venues.• Mobile location-infrastructure evaluation app, and implementation of signal-quality analytics, to determine reliability and accuracy of radio-signal environment at venues.• SmartParking and Payments platforms to allow frictionless parking at venues by reading license plates on entry and exit for parking charges. • Augmented Reality pilot with Google to evaluate using 3D mapping and optical AR localization on mobile phones (no goggles) to increase customer engagement in retail environments.• Location and mapping pilot with Facebook, delivering to specification six shopping mall venues.• Company-wide platform and service architecture group.• Internal standards and quality initiatives. -
Ruby On Rails EngineerLa Leche League International Sep 2012 - Mar 2018San Ramon, CaLLLI's mission is to help mothers worldwide to breastfeed through mother-to-mother support, encouragement, information, and education, and to promote a better understanding of breastfeeding as an important element in the healthy development of the baby and mother. Worked remotely as senior engineer to develop and maintain e-commerce store, volunteer-leadership dashboard, and informational web sites until the sites were retired in 2018. -
Senior Software ArchitectWestfield Retail Solutions (Wrs) Jun 2017 - Jan 2018San Francisco Bay Area(formerly Westfield Labs, subsequently OneMarket)Responsible for development and hands-on management of teams of internal and external engineers to deliver:• Migration of platform of multi-tenant legacy micro-services to individual tenants, Westfield and Scentre Group.• Migration of secure PII micro-services from Apigee gateway to internally hosted Kong gateway.• Designed and implementation of point-of-sale integration using Raspberry Pi hardware to capture receipt data from POS terminal and forward to the OneMarket Live Receipt services. -
Ruby On Rails EngineerWestfield Retail Solutions (Wrs) Aug 2013 - Jun 2017San Francisco Bay Area(formerly Westfield Labs, subsequently OneMarket)Labs/WRS develops and maintains the Westfield websites and other technology services globally. Worked fluidly across many international agile teams to develop and maintain backend RESTful SOA services and contributed to frontend customer-facing consoles for retailer back-office and global-consumer web sites. (http://www.westfield.com, http://www.westfield.com.au)• Defined and implemented model code for API and console error handling.• Initiated creation of internal and external API and governance standards.• Implemented model code templates for next-generation API and versioning.• Promoted and implemented data-quality and data-validity initiatives (gemified at https://rubygems.org/gems/data_janitor).• Designed and implemented hosted Apigee gateway across all microservices derived from OpenAPI (Swagger) specification for each service. Includes transport-level SDK and application-level tools to create, validate and deploy proxies, and manage API keys and permissions. -
Software Engineer/ConsultantEngineered Design Jan 2009 - Sep 2012San Ramon, CaDefine, design and implement prototype software for web SaaS startup subsidiary Deerwood Analytics using mostly Excel, Java and Rails.• From a generalized customer pain statement, determined specific pain points.• Determine value proposition and impact of possible solutions.• Quickly design and generate software prototype using simplest tools needed.• Test using a variety of data sets and evolve design and prototype implementation.Process was followed for the following projects:• Health Insurance Analysis to help small businesses, brokers and individuals select health care plans that are least expensive when used.• Loan evaluator to evaluate costs and benefits for repeated refinancing.• Solar PV purchase evaluator.• Solar PV performance and savings tracking.
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Graduate Student ResearcherUc Berkeley Jun 2007 - Dec 2008Berkeley, Ca• Logic design in a Xilinx FPGA using Verilog RTL to calibrate the system clocks of two sensor nodes over a radio link ensuring accuracy within a few parts-per-million.• Logic design in a Xilinx FPGA using Verilog RTL to correlate, interpolate, and peak-detect sampled, coded, radio signals in order to perform sensor node localization based on the radio signal "time-of-flight."• Research and analysis to document power-cost and time-cost requirements for various common packet acknowledgement protocols to achieve a given packet delivery reliability rate in wireless sensor networks. -
Technology ConsultantEngineered Design 2003 - 2007San Ramon, Ca• Patent research and testimony for various law firms and clients to enable successful prosecution of and defense against patent infringement claims.
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Director Of EngineeringPatriot Scientific Corporation Mar 1998 - Dec 2000San Diego, Ca(PSC acquired the ShBoom MPU project from Nanotronics)• Using a TDD methodology, led hardware and software development of the 32-bit ShBoom MPU that IEEE has called one of "25 Microchips that Shook the World," • Hands-on management of geographically distributed team of hardware and software engineers.• Responsible for microprocessor-division R&D of silicon and IP core products, product road map, documentation, customer and marketing support of microprocessor, development boards, and software-development tool chain as well as customer and marketing support for the PSC port of JavaOS and Personal Java.• Chief architect and evangelist of the ShBoom technology silicon (aka PSC1000) and Ignite 32-bit core-IP RISC microprocessor system and processor architecture.• Developed software-quality release process for scheduled tool releases.• Technical Author on patent claims that have earned in excess of $400MM since 2005 as well as Inventor on issued and pending patents• Unparalleled customer and marketing engineering support resulting in consistent design wins on a pre-production product.• Technical lead on the MPU project (from Nanotronics through PSC):-• Design verification, test bench and test vectors for MPU and on-chip peripherals.-• MPU architecture design emulation on PC.-• Initial logic design of on-chip system peripherals.-• Logic and circuit design of reference designs incorporating the MPU.-• Chip design validation with in-house test boards and design of in-house tester.-• Failure analysis of malfunctioning parts of the MPU.-• Hardware engineering and high-speed PCB design and layout for test and evaluation of the MPU.-• Author of documentation and speaker for training on CPU and related products. -
Principal, ConsultantEngineered Design 1977 - 2000San Ramon, Ca• 32-bit stack-architecture RISC MPU (aka ShBoom, with Nanotronics, Patriot Scientific)• Nine-axis robotic arc welder (Arcmatic, WestArc). Product was chosen by TVA as the only unit on the market accurate enough to weld end-caps on nuclear fuel rods and by Westinghouse as the best unit capable of rebuilding structural metal on hydroelectric turbine blades.• Florist cost-tracking system (Fred's Flowers Inc.)• Multi-user OS and Forth-language compiler environment (Acropolis Software).Other work has included numerous MIS packages for Keeler Foods, Marie Callendars Restaurants, Spires Restaurants, Knowl-Wood Enterprises as well other services for clients including The Learning Company, Evans & Sutherland, KLA-Tencor and others.
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Vp Of EngineeringNanotronics, Inc. Aug 1991 - May 1994Los Gatos, Ca• Hands-on management of geographically distributed team of hardware and software engineers.• Responsible for chip and system-level R&D and management of technology partnerships.• Chief architect of 32-bit RISC stack-architecture ShBoom microprocessor, including low-silicon-cost IEEE floating-point, byte-operation optimization, caching, and on-chip system peripherals, including: flexible deterministic memory interface, DRAM controller, DMA controller, interrupt controller, real-time/sampled I/O bits, and deterministic execution processor (virtual peripheral unit).• Developed test bench and test suite to institute Test Driven Development of microprocessor.• Responsible for C compiler tool-chain and debugger, macro-assembler, ISA simulator, Forth interpreter/compiler/debugger/assembler, Postscript printer engine software.• Developed X-Terminal hardware design, processor prototyping and test boards.Nanotronics acquired the ShBoom MPU project from Engineered Design et.al. and, after producing custom silicon, was acquired by Patriot Scientific Corporation in June 1994. PSC has made hundreds of millions of dollars on the patents generated.
George Shaw Skills
George Shaw Education Details
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Electrical Engineering And Computer Science -
Management Of Engineering And Innovation -
Electrical Engineering And Computer Science
Frequently Asked Questions about George Shaw
What company does George Shaw work for?
George Shaw works for Stealth Startups
What is George Shaw's role at the current company?
George Shaw's current role is Advisor at Stealth Startups.
What is George Shaw's email address?
George Shaw's email address is g.****@****ast.net
What is George Shaw's direct phone number?
George Shaw's direct phone number is +612935*****
What schools did George Shaw attend?
George Shaw attended University Of California, Berkeley, University Of California, Berkeley, University Of California, Berkeley.
What skills is George Shaw known for?
George Shaw has skills like Software Development, Embedded Systems, Verilog, Integrated Circuit Design, Programming, C, Hardware Architecture, Algorithms, Linux, Engineering Management, Computer Science, C++.
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George Shaw
Mountain View, Ca5bvinetworks.com, retailnext.net, gmail.com, pathr.ai, intel.com4 +161777XXXXX
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2yahoo.com, lvmcholdings.com
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George Shaw
Irvine, Ca1msn.com2 +131088XXXXX
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George Shaw
Seattle, Wa1outreach.io
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