Gwyn Cready is a Part Time Strategist and Writer at Thoughtform. She possess expertise in marketing, marketing communications, integrated marketing, marketing strategy, social media and 42 more skills. Colleagues describe her as "Gwyn and her partner, Marie Guerra, worked with Pittsburgh AIDS Task Force, which is now Allies for Health & Wellbeing, to identify a new brand name for the organization that was embraced by stakeholders. Allies is a nonprofit that provides integrated medical care, supportive human services, and community-based health education for those living with or at risk of HIV, viral hepatitis, and sexually transmitted infections. We have served the Pittsburgh region since 1985. Changing the name of a 30 year old organization that has deep roots in the community was no small task. Some stakeholders had a strong tie to our history, while others thought having AIDS in the name was a barrier. Gwyn and Marie understood the risks of the project and laid out a plan that allowed us to enlist the initial, albeit skeptical, support of stakeholders, understand the limitations of the current name with patient clients (whose negative reactions, we were surprised to discover, went beyond the word "AIDS"), and, with the data gathered, convince stakeholders that a name change was not only a good idea, but also urgently necessary. They also worked closely with us to generate potential new names, eventually narrowing the list to two. The final two were tested with stakeholders, clients, and the general public. Because of this, we were confident the name we eventually settled on, Allies for Health & Wellbeing, was a name that worked well for all of our audiences. The project was completed on time at a relatively low cost, and what we learned through the research was invaluable. I would recommend Gwyn and Marie to any organization trying to navigate a tough brand problem. " and "Gwyn was indispensable for successfully launching ConscienHealth. She advised me on social media strategies and brand-building tactics. She work with me as a trusted partner on ConscienHealth projects as the organization took off. Thanks to Gwyn's insight and skills, ConscienHealth is now one of the biggest authoritative voices in obesity treatment and prevention, with 32K followers on Facebook, 5K followers on Twitter, and regularly reaching an audience of more than 10,000 global thought leaders who follow us closely. Gwyn is smart, responsive, hard-working, and a pleasure to work with. I trust her ideas and sharp insights to improve my business and advocacy strategies."