- Spearheaded the establishment of Wiselie Indonesia from inception with minimal resources.- Successfully recruited, managed, and fostered collaboration among a team of over 60 employees.- Handled crisis management and resolving customer complaints- Played a pivotal role in driving company growth by ensuring overall stability by establishing regularperformance review processes and providing actionable feedback.- Cultivated a positive work environment resulting in a low employee turnover rate of less than 10%.- Developed and implemented a new training program that significantly reduced employee attrition.

Create targeted KOL campaignsSelect KOLs based on analyticsAnalyze and optimize engagement metrics

Experienced in developing online marketing for coffee shop businesses, including new product launches, team recruiting, and new location planning. Skilled in customer service, problem-solving, KOL handling, and team resourcing. Passionate about creating a positive and enjoyable coffee online and offline experience for customers in Yogyakarta.

Transitioned to the F&B industry as Executive Assistant to a CEO and influencer. Proactively identified and pursued potential business partnerships, resulting in over 20 successful collaborations. Significantly contributed to increasing social media engagement from 2000 to 10,000 viewers, positioning the brand as a social media content especially IG’s story trendsetter in Yogyakarta.

- Formulate business strategy with others in the executive team- Design policies that align with overall strategy- Implement efficient processes and standards- Coordinate customer service operations and find ways to ensure customer retention- Ensure compliance with local and international laws (e.g. data protection)- Oversee the implementation of technology solutions throughout the organization- Manage contracts and relations with customers, vendors, partners and other stakeholders- Evaluate risk and lead quality assurance efforts- Oversee expenses and budgeting to help the organization optimize costs and benefits- Mentor and motivate teams to achieve productivity and engagement- Report on operational performance and suggest improvements

- Acting as a first point of contact: dealing with correspondence and phone calls.- Managing diaries and organising meetings and appointments. Many PAs control access to the manager/executive.- Organising events and conferences.- Reminding the manager/executive of important tasks and deadlines.- Typing, compiling and preparing reports, presentations and correspondence.

- Determine and define project scope and objectives- Predict resources needed to reach objectives and manage resources in an effective and efficient manner- Calculate risks and initiate to make the alternative plan- Prepare budget based on scope of work and resource requirements- Track project costs in order to meet budget- Develop and manage a detailed project schedule and work plan- Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress- Manage contracts with vendors and suppliers by assigning tasks and communicating expected deliverables- Utilize industry best practices, techniques, and standards throughout entire project execution- Monitor progress and make adjustments as needed- Measure project performance to identify areas for improvement

- Handling schedules for 5 head of departments- Answering calls, taking messages and handling correspondence- Maintaining diaries and arranging appointments- Typing, preparing and collating reports- Filing- Organising and servicing meetings (producing agendas and taking minutes)- Prioritising workloads- Implementing new procedures and administrative systems- Liaising with relevant organisations and clients- Coordinating mail-shots and similar publicity tasks

- Write 12-15 short biography article about famous young influencer in Indonesia- Proofreader- Create a motivational article about entrepreneurship

- Handling instagram content (Pictures, caption and costumer service)

- Held reading movement campaign for children ages 3-12- Accompanying DKI Jakarta Governor Fauzi Bowo while visiting Official West Jakarta Library