Gwynn Deaver Email & Phone Number

San Antonio, Tx, Us

United States

At BTYcreative, my primary focus is to work closely with our clients, either through mentoring our team of Brand Strategist or personally managing several of my own clients. By collaborating with our clients, we build messaging and methodologies to optimize their "Fastest Path to Cash™". Our approach is client-centric, tailored to leveraging what they have available to them today. On any given day, my responsibilities vary from offering insights for enhancing engagement through organic social media strategies, to advising on the most impactful ways to communicate their messaging across various platforms like print, radio, OTT, and other channels. We prioritize being stewards of our clients' brands. This means working collaboratively with them from their current position. Our goal is to develop and implement strategies that not only resonate with their audience but also align seamlessly with their business model and budget, ensuring a tailored pathway to growth and success.

San Antonio, Texas Metropolitan Area

San Antonio, Texas

San Antonio, Texas Area

• Oversee and implement marketing strategy for 16 - clinic operation that covers three markets• Managed marketing budget for San Antonio Market that is between $600K and $1M and Austin Marketing budget that is between $250K and $500K.• Supervise 5- member marketing team, including the indirect supervision of 20 client service representatives.• Directed brand management, PR, media relations, corporate positioning, advertising, client relations, marketing material, digital advertising, and social media.• Oversee all content for Electronic Messaging centers in the Austin and San Antonio markets• Oversee content and design creation for marketing messages displayed on clinic TVs.• Responsible for launching 6 new clinics, three are in a new market for the company. • Responsible for rebranding three clinics as 24 hour urgent care facilities and marketing these clinics to both patients and employer client Developed programming requirements and successfully launched an online patient portal software that includes a web check-in application and access to patients’ medical records.  Negotiate contracts for Workers Compensation Networks, Consortiums/Third Party Administrators, and drug test laboratories Oversee yearly Flu Onsite Program including advertising, vaccine supply needs, staff, and reporting.  Created programming requirements for Flu Onsite scheduling system that allows clients to schedule online.  Implemented online software to scan in Customer Satisfaction Surveys to increase efficiency in reporting results to the Operations Department.  Create content for all print items to include general brochure, occupational services handout, employer packet, and convenient locations map.  Directly responsible for company website including content, SEO campaign, SEM campaign, design and redesign, color scheme, and online employment application. In 2013 website had almost 250,000 unique visitors.

San Antonio, Texas Area

• Responsible for strategically marketing 25 physicians individually and as a group to San Antonio and to the medical community• Manage Internet marketing campaign that utilizes associated website and patient portal to increase new patient business• Create and implement media campaigns to successfully launch new services and procedures in all nine locations. • Developed effective and visually appealing marketing messages for print, billboards, digital, and direct mail advertising• Create, organize, and facilitate in-house segments for physicians with local morning program• Manage and track marketing activities to ensure they are within year marketing budget of $190k. • Provide CEO, CFO, and COO with customer survey report for each office and determine areas of improvement in Customer Service• Coordinate, plan, and participate in Executive level meetings, Manager Meetings, Quarterly Physician Meetings, and Strategic Planning Meetings• Design and create copy for monthly employee newsletter• Organize territory to effectively manage the promotion of three or more products to physicians• Utilize action plans to determine doctors needs and address concerns or objections. • Prepare for, attend, and participate in all district and national Plan of action programs• Effectively budget Promotional money to increase sales and market new products.• Provide assistance at National and Regional Medical Conventions.• Recommend effective uses of promotional material to help educate patients on products• Define consumer and physician needs to effectively market products

Mba, Marketing And Management, 3.2/4.0

Activities and Societies: Zeta Tau Alpha

Bachelor'S Degree, Marketing/Management, 3.65/4.0

Activities and Societies: Zeta Tau Alpha