Gwynn Deaver

Gwynn Deaver Email and Phone Number

Vice President of Brand Strategy @ BTYcreative
San Antonio, TX, US
Gwynn Deaver's Location
San Antonio, Texas, United States, United States
About Gwynn Deaver

With over 15 years of experience in marketing strategy and brand development, I have honed my expertise, particularly in the healthcare marketing sector. I played a pivotal role in growing an independently held Urgent Care Center into the leading market brand in San Antonio. My career then expanded into the financial industry, where I've accumulated six years of experience in digital acquisition, wealth management, and business-to-business acquisition.One of the aspects I'm most proud of in my professional journey is my ability to adapt and scale with the growth of a company. I believe in understanding not just the marketing needs, but also the operational pain points of a business. This approach stems from my belief that true experience comes from starting at the bottom and working your way up. This gives you a complete perspective of the business, far beyond just the tactics of marketing.My commitment extends beyond my corporate responsibilities. I'm proud of my contribution to a local non-profit, where I helped drive at least $100,000 in donations annually during my time on their board and committees. This work reflects my dedication to social responsibility and community involvement.On a personal note, I hold the distinction of being the first in my family to receive a Master's in Business, a feat I accomplished while working and attending school. This achievement is a testament to my focus on controlling outcomes and my commitment to going beyond what is expected to serve clients and the companies I work for.In my personal life, my husband and I, married for over 14 years, cherish our time with our two children, aged 12 and 10. We love spending time together, whether it's fishing, swimming in the ocean, hunting, or skiing. Sharing these experiences with our kids is something we deeply value. My family life and professional achievements define who I am: a person committed to growth, learning, and contributing in every aspect of life.

Gwynn Deaver's Current Company Details
BTYcreative

Btycreative

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Vice President of Brand Strategy
San Antonio, TX, US
Website:
btycreative.com
Employees:
6
Gwynn Deaver Work Experience Details
  • Btycreative
    Vice President Of Brand Strategy
    Btycreative
    San Antonio, Tx, Us
  • Btycreative
    Vice President Of Brand Strategy
    Btycreative Jun 2022 - Present
    United States
    At BTYcreative, my primary focus is to work closely with our clients, either through mentoring our team of Brand Strategist or personally managing several of my own clients. By collaborating with our clients, we build messaging and methodologies to optimize their "Fastest Path to Cash™". Our approach is client-centric, tailored to leveraging what they have available to them today. On any given day, my responsibilities vary from offering insights for enhancing engagement through organic social media strategies, to advising on the most impactful ways to communicate their messaging across various platforms like print, radio, OTT, and other channels. We prioritize being stewards of our clients' brands. This means working collaboratively with them from their current position. Our goal is to develop and implement strategies that not only resonate with their audience but also align seamlessly with their business model and budget, ensuring a tailored pathway to growth and success.
  • Broadway Bank
    Svp Strategic Marketing Manager
    Broadway Bank Apr 2021 - Jun 2022
    San Antonio, Texas Metropolitan Area
  • Broadway Bank
    Vp, Strategic Marketing Manager
    Broadway Bank Jan 2019 - Mar 2021
    San Antonio, Texas
  • Firstmark Credit Union
    Vice President Of Marketing
    Firstmark Credit Union Feb 2017 - Jan 2019
    San Antonio, Texas Area
  • Texas Medclinic
    Director Of Marketing
    Texas Medclinic Oct 2008 - Feb 2017
    • Oversee and implement marketing strategy for 16 - clinic operation that covers three markets• Managed marketing budget for San Antonio Market that is between $600K and $1M and Austin Marketing budget that is between $250K and $500K.• Supervise 5- member marketing team, including the indirect supervision of 20 client service representatives.• Directed brand management, PR, media relations, corporate positioning, advertising, client relations, marketing material, digital advertising, and social media.• Oversee all content for Electronic Messaging centers in the Austin and San Antonio markets• Oversee content and design creation for marketing messages displayed on clinic TVs.• Responsible for launching 6 new clinics, three are in a new market for the company. • Responsible for rebranding three clinics as 24 hour urgent care facilities and marketing these clinics to both patients and employer client Developed programming requirements and successfully launched an online patient portal software that includes a web check-in application and access to patients’ medical records.  Negotiate contracts for Workers Compensation Networks, Consortiums/Third Party Administrators, and drug test laboratories Oversee yearly Flu Onsite Program including advertising, vaccine supply needs, staff, and reporting.  Created programming requirements for Flu Onsite scheduling system that allows clients to schedule online.  Implemented online software to scan in Customer Satisfaction Surveys to increase efficiency in reporting results to the Operations Department.  Create content for all print items to include general brochure, occupational services handout, employer packet, and convenient locations map.  Directly responsible for company website including content, SEO campaign, SEM campaign, design and redesign, color scheme, and online employment application. In 2013 website had almost 250,000 unique visitors.
  • Institute For Women'S Health
    Marketing Manager
    Institute For Women'S Health May 2005 - Oct 2008
    San Antonio, Texas Area
    • Responsible for strategically marketing 25 physicians individually and as a group to San Antonio and to the medical community• Manage Internet marketing campaign that utilizes associated website and patient portal to increase new patient business• Create and implement media campaigns to successfully launch new services and procedures in all nine locations. • Developed effective and visually appealing marketing messages for print, billboards, digital, and direct mail advertising• Create, organize, and facilitate in-house segments for physicians with local morning program• Manage and track marketing activities to ensure they are within year marketing budget of $190k. • Provide CEO, CFO, and COO with customer survey report for each office and determine areas of improvement in Customer Service• Coordinate, plan, and participate in Executive level meetings, Manager Meetings, Quarterly Physician Meetings, and Strategic Planning Meetings• Design and create copy for monthly employee newsletter• Organize territory to effectively manage the promotion of three or more products to physicians• Utilize action plans to determine doctors needs and address concerns or objections. • Prepare for, attend, and participate in all district and national Plan of action programs• Effectively budget Promotional money to increase sales and market new products.• Provide assistance at National and Regional Medical Conventions.• Recommend effective uses of promotional material to help educate patients on products• Define consumer and physician needs to effectively market products

Gwynn Deaver Skills

Marketing Sales Customer Service Web Design Social Media Marketing Advertising Event Planning Leadership Public Speaking Strategic Planning Recruiting Healthcare Management Public Relations

Gwynn Deaver Education Details

Frequently Asked Questions about Gwynn Deaver

What company does Gwynn Deaver work for?

Gwynn Deaver works for Btycreative

What is Gwynn Deaver's role at the current company?

Gwynn Deaver's current role is Vice President of Brand Strategy.

What is Gwynn Deaver's email address?

Gwynn Deaver's email address is gw****@****kcu.org

What is Gwynn Deaver's direct phone number?

Gwynn Deaver's direct phone number is +121034*****

What schools did Gwynn Deaver attend?

Gwynn Deaver attended The University Of Texas At San Antonio, Baylor University.

What are some of Gwynn Deaver's interests?

Gwynn Deaver has interest in Digital Photography Art, Digital Photographyart, Health.

What skills is Gwynn Deaver known for?

Gwynn Deaver has skills like Marketing, Sales, Customer Service, Web Design, Social Media Marketing, Advertising, Event Planning, Leadership, Public Speaking, Strategic Planning, Recruiting, Healthcare Management.

Who are Gwynn Deaver's colleagues?

Gwynn Deaver's colleagues are Jack Borst, Amara Khan, Alejandra Rodriguez, Donna Zinck, Sam Franklin.

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