With more than 20 years of experience building and executing comprehensive marketing programs for start-ups and established companies alike, I have worked extensively with both on and offline marketing channels. My passion lies in digital where I have cultivated my expertise in paid search, SEO, social media, and marketing automation. I have worked with a wide variety of clients ranging from large technology companies and tech start-ups to CPG and e-commerce companies. I have extensive experience managing large scale projects and budgets and can help businesses of all sizes with their marketing program development.What I do…Paid SearchIncrease your ROI with PPC, Display, Remarketing, and Social Media Advertising. Identifying the best targeting strategy to find your most valuable customers across channels, devices, and geographic boundaries to generate leads, revenue, and drive targeted traffic to your website. Using effective bid management, front-end performance metrics, and back-end data analysis to inform optimization decisions and eliminate wasted spend.SEOImprove your online visibility and drive converting traffic to your site. Work closely with your team to understand your objectives and deliver a targeted SEO campaign to achieve optimal outcomes, combining technical best practices, content development and distribution, and website usability to boost rankings, user experience, and increase conversion rates. Social Media Management Develop and execute on a social media marketing plan that aligns with your marketing objectives and goals. Provide a content marketing strategy combined with organic and paid engagement efforts to grow your social media presence and online community. Marketing Automation SupportProvide strategy for back-end tracking, marketing attribution, lead scoring, and buyer’s journey content mapping. Helping you to think through a model to engage stakeholders on various channels throughout the decision-making process.