Guido X Jansen 🧠 🛒 🎙️ Email & Phone Number

Amsterdam, Nh, Nl

Berlin, New York, London, Amsterdam, Berlin, Hamburg, De

𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:⭐️ 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘦𝘥 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘎𝘳𝘰𝘸𝘵𝘩: Achieved over 30% year-over-year growth in our community, highlighting effective engagement strategies and outreach.⭐️ 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘈𝘥𝘷𝘪𝘴𝘰𝘳𝘺 𝘉𝘰𝘢𝘳𝘥 𝘗𝘪𝘰𝘯𝘦𝘦𝘳: Successfully launched and managed our first-ever Customer Advisory Board, fostering deeper connections with key clients.⭐️ 𝘌𝘷𝘦𝘯𝘵 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘌𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦: Spearheaded a diverse range of customer events including Meetups, Customer Days, Hackathons, and Advisory Boards, enhancing community engagement and brand visibility.⭐️ 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘗𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘈𝘮𝘣𝘢𝘴𝘴𝘢𝘥𝘰𝘳: Represented Spryker at over 50 industry conferences and events, significantly boosting our profile in the industry.⭐️ 𝘍𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘓𝘰𝘰𝘱 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵: Actively integrated community feedback into our product development cycle, substantially improving product features, services, and documentation.⭐️ 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯: Led the implementation of a new, dynamic community platform, coupled with a refreshed brand image, to enhance user experience and engagement.⭐️ 𝘛𝘦𝘢𝘮 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨: Built a community team from scratch, assembling a group of talented professionals to drive community engagement and growth, demonstrating strong leadership and team development skills.

Berlin, New York, London, Amsterdam, Berlin, Hamburg, De

Driving Spryker's technological vision, I lead the company's empowerment of its global community.I oversee the Spryker Community Team with the mission to elevate the success of our community members and partners. We achieve this through a multi-faceted strategy that includes raising awareness of Spryker's cutting-edge solutions, delivering transformative experiences, organizing collaborative events, and nurturing an ecosystem where both collaboration and innovation flourish. Our work serves as a catalyst for community engagement, fostering a culture that not only drives individual success but also propels collective achievement.As evangelist I also serve as the public face and voice of Spryker, engaging with stakeholders globally I not only talk about how the latest tech innovations impact commerce, but also channel industry insights back into the organization to influence product strategy and foster a culture of innovation.As an integral part of the 'Customer for Life' leadership, I hold accountability to our Chief Customer Officer, ensuring that community-centric insights directly influence developer satisfaction and company direction."

Weekly podcast where I interviewed people working on conversion optimization from agencies, client-side or tool vendors, with a total of over 200 episodes.🏆 In September 2020 I received the "Experimentation Culture Award" for my work on the podcast.Besides English, the podcast spun off into a Dutch, Spanish and German version (hosted by other CRO specialists).

Amsterdam, North Holland, Nl

Responsible for the Customer Experience / Customer Success of the global direct-to-consumer e-commerce channels for the L'OR and TAssimo brands (16 webshops in total), expansion of the experimentation & validation program and driving the adoption of more data-driven decisions.

Ouderkerk Aan De Amstel, North Holland, Nl

I founded the local Dutch community for the Magento e-commerce platform and have organized many events throughout the years, including 11 editions of Meet Magento, a conference with over 500 yearly visitors.🏆 For my work I received the Community Builder Award from eBay CEO John Donahoe. And lot's of love from the community of course ;).

Stockholm, Stockholm County, Se

I improved Vaimo clients’ digital channels and better matched these with their customer behavior/needs by arranging and executing user research, data analysis and experimentation services as part of Vaimo's continuous growth plans.I evaluated clients’ digital maturity and capabilities for growth and build several Customer Experience Reports. With my experience and practical insights, I’m able to recommend what, why and how to set the strategy for a fast-track to success. And of course help the clients actually implement the plans and adjust align the way where needed.Besides that I hosted Vaimo’s international Core of Commerce podcast and regularly represented Vaimo at public workshops and conferences to share my experience.Some of the clients I worked with:✭ Lecot✭ Bahne✭ Bauhaus✭ Diptyque✭ Favorite Gifts✭ Helly Hansen✭ Heineken✭ Canal Digital.

Presentations and workshops are a great way to share knowledge, get feedback and get introduced to other experts in the field. I’ve been speaking at conferences and business events around the world for quite some years now, talking about psychology, e-commerce, conversion optimization, experimenting with the latest technologies like AI and building/structuring CRO teams. I've also held many in-house workshops at corporations helping them widen employee knowledge or help structure their tems and processes.Some of my presentation can be found at https://www.gui.do/presentation.

Diemen, Noord-Holland, Nl

As part of the global digital team at Randstad I led the initiative to implement local optimization programs in the 39 Randstad countries. I set the global digital optimization strategy and advised local teams on how to grow their teams, improve subject knowledge and increase the effectiveness of their processes. I've trained CRO professionals and stimulated knowledge exchange and collaboration between the different global teams. I've partnered with different departments and external agencies.Some of my accomplishments:✔ Centralized CRO tooling (Optimizely X, Effective Experiments, Hotjar) with global access for all local teams;✔ Onboarded a global agency that brings us extra development power to run more global experiments;✔ Changed the CRO process from ad-hoc, low-impact and fragmented to structured, high-impact and much more customer and results driven;✔ Increased the experiment pace in one year from around 50/year to 500/year;✔ Brought separated local teams together in a global CRO team (40+ people) that actively shares local knowledge and built experiments together;✔ Branched out to offline innovation projects to assist with their experimental designs to make sure new ideas can be properly validated.Some of the tools I used: Optimizely, Effective Experiments, Hotjar, Jira, Google Analytics Premium and Google Data Studio.I regularly represented Randstad at public workshops and conferences to share my experience.

Malmö, Skåne, Se

Euroflorist is an online e-commerce company selling gifts worldwide with a strong focus on flowers.As part of the online management team I created and led the optimization team. I set up its processes from scratch to perform user research, experiments, interpret (qualitative/ quantitative) data and validate the changes we made to (elements in) the customer journey. The main focus was on digital channels, but we were expanding the team to be able to include more elements of the customer journey (branding, offline marketing, customer support, logistics).In the first half of 2017 my team ran over 50 experiments that had a combined projected impact of €4.1M-7.6M increase in profit on a 12-month basis.Some of the tools I used: Convert (A/B testing), Effective Experiments, Hotjar, Jira, Google Analytics, Supermetrics, Sentient Ascend, RStudio.I regularly represented Euroflorist at public workshops and conferences to share my experience.

Helsinki, Fi

I was part of the product team responsible for improving the KPIs of the Comparison Department with a focus on the Kieskeurig.nl brand.My work involved gathering qualitative and quantitative feedback from users, behavior analysis, A/B testing and deploying the UI and UX improvements to the live website. Besides the conversion optimization itself, an important part of my job was to implement (improved) CRO processes and guide the teams/company towards a more CRO and data driven/informed way of working.In this year we performed over 50 experiments and raised overall click-out conversions from 39% to over 47%.Some of the tools I used: SiteSpect (A/B testing), Qlikview (BI), AT Internet & Google Universal Analytics Premium (Web Analytics), Podio, Gdrive and Supermetrics.I regularly represented Sanoma at public workshops and conferences to share my experience.

Utrecht, Utrecht, Nl

Online Dialogue is a knowledge driven network organization with entrepreneurial online experts. It's expertises are data science, strategy, design optimization and organization of the online dialogue.As a cognitive psychologist, I was mainly involved with behavioral analysis and conversion optimization:✔ Behavioral analysisAn effective client dialogue is based on the knowledge of the client. With quantitative and qualitative research (webanalysis, usability testing, expert reviews, surveys etc.), we mapped this knowledge and connected this to individual clients (in your CRM/ data warehouse). Based on this information we analyzed and optimized the dialogue with the online customers of our clients.✔ Conversion optimizationBased on insights from the client dialogue analysis we created and engaged in improvement trajectories. The effectiveness of improvements was always validated in a performance dashboard and through A/B/MvT testing in combination with (behavioral or profile) targeting.Some of the awesome international clients I worked for are...✭ eBay / Marktplaats✭ Emesa✭ International Card Services (ABN Amro Bank)✭ De Lage Landen / LeaseLoket (Rabobank)✭ Conrad✭ ABN AMRO✭ T-Mobile

Rotterdam, South Holland, Nl

At ISM I had a central role within the Magento team. My daily tasks were in the following areas:✓ Optimization: I helped existing clients to increase conversion and turnover by leveraging the platform, train their staff and advice on both the technical and business side.✓ Evangelise Magento, both internal and external. I trained new project managers, blogged and spoke a lot about Magento and optimization and promoted ISM in any way I could.✓ Sales: During the (pre)sales phase I advised (potential) customers on platform and e-business choices and supported the sales team building their offers.Some of the awesome clients I worked for at ISM are...✭ ANWB✭ Arseus✭ B32 Groep✭ Biretco✭ Fietsenwinkel.nl✭ Groep Alain Broekaert (GAB)✭ iCentre ✭ Nelson Schoenen ✭ McGregor Fashion Group✭ MegaGadgets✭ Merford Noise Control✭ Natuurmonumenten✭ Omega Pharma✭ Pearson Education Benelux✭ PostNL✭ Primera✭ Roobol✭ SDU Uitgevers✭ Swiss Sense✭ Uitgeverij Unieboek Het Spectrum

Realvine was the first Magento ecommerce partner in The Netherlands. I used my experience with websites, usability and the Magento ecommerce platform to help new clients. I advised on the implementation of the software, created functional designs and provided training to use the software to it's full potential. When the website was live, I helped improving their business results.

Utrecht, Utrecht, Nl

The Board of Advice gives (un)solicited advice to the executive board of the organization and is appointed by all the members of the organization.

I consulted website owners with:✓ (starting their) online business ✓ website usability✓ e-commerce conversion optimization

For 2009 (June 12 and 13th), I had the lead over the organization team (10 volunteers) for the whole event.I also took part in the organization team of the Dutch Joomla! days in 2008. Among other things, I help out with public relations, event promotion and internationalization of the www.joomladays.nl website.

New York, New York, Us

I helped translating the Joomla! core files and lead a team of volunteer translators for the Dutch language. I translated blog postings, coordinated Joomla! events and managed the Dutch forums.

I founded DutchMambo in 2004, turned it into DutchJoomla in September 2005 and been with it untill fall 2007. I coordinated a team of around 15 volunteers who contribute to the project with translations, moderating forums, making news items and documentation.I took care of brand development and strategy, web site traffic growth and advertising revenue.

Utrecht, Utrecht, Nl

For a year, I was responsible for brand strategy and promotion of the whole association, and for the activities of the different committees. I also coordinated several of the committees and managed all online activities.

Amersfoort, Utrecht, Nl

During my career I won various medals at Dutch Championships, primarily at the 50m. breaststroke and attended to several European ChampionshipsI joined the swimming team, proudly sponsored by the XLence Human Resources Group. Famous world-class swimmers joined the team in 2004, like Olympic- and world champion Marleen Veldhuis, Olympic medallists Johan Kenkhuis, Chantal Groot.

Nieuwegein, Utrecht, Nl

I participated in several international swimming events and championships representing the National swimming team.

Nieuwegein, Utrecht, Nl

I participated in several international swimming events and championships representing the National swimming team.

Applied Cognitive Psychology (Human Factors)

Bachelor Of Science (Bsc), Psychology

Communication Science

Economics

Havo, Vwo