Gregory Yates's Location
New York, New York, United States, United States
Gregory Yates's Contact Details
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About Gregory Yates
As a dynamic Marketing Executive, I specialize in revitalizing organizations with a digital-first mindset. With deep expertise in Financial Services and Fintech, my skills span performance and digital marketing, operations, and sales executive leadership. I excel in demand generation, leveraging social media, influencer management, content, and brand marketing to drive growth.My career features significant achievements in B2B and B2C environments, with a proven track record in strategic planning, digital transformation, and cross-functional team management. I have built high- performing Marketing & Sales teams across various sectors, including Financial Services, Technology, Entertainment, Consumer Goods, Gaming and Healthcare.As the creator and co-host of 'Got Spice?', a video podcast that gained 250,000 subscribers in its first year, I demonstrate my talent in engaging content creation and community building. Additionally, I am an investor and advisor in SAAS, AI, blockchain, and metaverse projects, reflecting my commitment to technological innovation.This unique blend of strategic vision, digital savvy, and leadership excellence are exemplary examples of my interest in senior Marketing, Sales, and Operations roles to propel organizations to new heights of success.
Gregory Yates's Current Company Details
Gregory Yates Work Experience Details
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Chief Strategy OfficerR.J. Walker & Co.New York, Ny, Us
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Co-FounderSardonyx Jan 2018 - PresentSpearhead a unique B2B & B2C studio specializing in:• Financial Literacy, Private Markets and digital assets education• Content, Social Media, Newsletter, Video, Brand & Creative Strategy, Events Advertising and Influencer Marketing• Private Markets product development including Real Estate Funds, Metaverse/Web3, AI, Digital Assets and other vehicles and services.• Digital & Data transformation• Investor Relations and Communications -
Host, Producer, Musician & Content CreatorGot Spice? Nov 2022 - PresentNew York, Ny, UsMy entrepreneurial spirit led me to create and co-host 'Got Spice?', a lifestyle video podcast that within a year of inception, skyrocketed to 250,000 subscribers (and reaching over 500k people monthly), showcasing my knack for engaging content creation, digital marketing, and community building. See more here: https://beacons.ai/gotspiceFollow us: - Instagram: @GotSpicePodcast- YouTube: @GotSpicePodcast- Website: www.GotSpice.co- Apple Podcast: https://podcasts.apple.com/us/podcast/got-spice-video/id1654332614 - Spotify: https://open.spotify.com/show/1omBi6HTpFdl7DEeUJnDKo?si=DmA-MiGrS_GPVx6-DoMZsw -
Chief Marketing OfficerNoyack Mar 2023 - Apr 2024New York, Ny, UsNOYACK serves as the parent company for a trio of entities: Noyack Alternatives, a specialized Alternative Asset Manager; Noyack Venture Capital; and Noyack Wealth Club, a non-profit dedicated to Private Markets Education.• Orchestrated a marketing division revamp, enhancing strategy, infrastructure, revenue operations, fiscal responsibility, and agency management.• Ongoing collaboration with the CEO, CFO, and Head of Sales to overhaul digital infrastructure, and full-funnel marketing strategy that adapts and synchronizes with sales initiatives and business goals. • Elevate brand and revenue through strategic partnerships and multi-channel product campaigns, boosting digital engagement and investor acquisition. -
Chief Marketing OfficerQraft Technologies Jun 2022 - Nov 2022Seoul, KrQraft USA was an alternative asset manager with a focus on artificial intelligence to deliver tailored investment management solutions that include AI-driven risk models, model portfolios and a line-up of ETFs on the NYSE. As a founding member of the US expansion team, responsibilities included brand & advertising, communications, digital experience, content, public relations and marketing operations.***North American expansion and US operations completely shut down.*** -
Chief Marketing OfficerInstitutional Investor Nov 2017 - May 2022New York, Ny, UsGlobal chief transformation architect for the 54-year-old company’s evolution inclusive of brand architecture, omnichannel advertising, PR, employee culture, PAAS product, data management, digital experience, marketing operations, and thought leadership. The calculated “design-thinking” approach to a delicate culture and client base facilitated advancement to help inspire associates, sustain business growth and a positive trajectory while mitigating risk across the global enterprise.The marketing strategy aligned to the business strategy is comprised of several tactical levers to increase client experience:New product, client resources and content creation: ▪︎Created "Allocator Intel” - automated global SAAS data and intelligence business that unearths asset flows from the world's largest investors ▪︎Formed “Women in Investment Management” influencer platform to feature the world’s most inspiring female investors ▪︎Developed the “Crypto Lounge” content hub - preeminent source of digital assets, crypto currencies, NFT, DeFi and CBDC policy & informationBusiness continuity, digital infrastructure: ▪︎Built “Hotel California” SAAS technology – digital event hub, registration, walled garden access and engagement metrics ▪︎Overhauled "II Network" - exclusive social community for investors ▪︎Shifted Marketing to a digital-first and data-informed growth driver via automation, machine learning, account-based marketing (ABM), customer service (chatbot) and moreBusiness intelligence: ▪︎Architected data & systems strategy and launched Power BI “ETL” system to increase financials visibility, KPI reporting, risk mitigation and governanceAdvertising, PR & sales enablement: ▪︎Revamped brand framework and visual identity to organize & simplify communications ▪︎Lead omni-channel story-based campaign strategies with personas, journey maps and lead scoring to increase interactions, turned leads and sales -
Chief Marketing OfficerRicg Jun 2016 - Nov 2017Transformed the traditional 28-year-old print shop into one of the first global SAAS neuro-creative agencies utilizing proprietary neuroscience / biometric and machine learning disciplines to help drive growth for companies via advanced research, brand strategy and end-to-end marketing & advertising solutions for marketers and quantitative portfolio management tools for investors.By compiling psychological data that tap into human emotions, subconscious reactions and overall sentiment, in tandem with predictive analytics AI models, we develop creative business solutions that ensure authentic, and personalized connections between brands and their customers are taking place. The company, which transitioned over the past 28 years from a traditional print shop to a data-driven, science and creative based agency is one of the first to bring together creatives, technologists, data scientists, mathematicians and brand strategists who understand how data can inform all aspects of a brand’s strategy – from concept to creation and engagement. Based in New York City, the company works with industry leaders across the board including financial services, tourism/hospitality and enterprise technology.
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Chief Marketing OfficerInvestingchannel Dec 2010 - Jun 2016New York, Ny, UsMinted the start-up’s Marketing division, launched a brand-new creative & thought leadership studio, and a research & insights subsidiary. Led corporate and advertising strategy, data procurement & analysis, biometrics, cross-media marketing, branded content, video production, new SAAS product development, advertising execution, design, new technology and client experience.Notable accomplishments include:- Complete rebranding of the company, including marks, collateral, market positioning and newly installed corporate vernacular.- Launched a creative agency called "Invent::" featuring a plethora of innovative marketing communications strategies that included branded content (editorial, video), creative, content strategy, audience strategy, content recommendation engines and cutting-edge cross-device (including mobile, OTT, voice activated tablet and other smart technology) development custom built for over 70 clients. - Launched a brand new intelligence business called "Intuition." Intuition invests in intelligence to make the art of decision-making more intuitive for Financial Services Marketers and Financial Advisors. The new venture published leading industry research reports including the notable "Advisor Brand Consumption" (ABC) Study and a signature newsletter called "TrackStar" identifying the top tickers, and other information, searched by Financial Advisors weekly.- 8-10 unique thought leadership positions yearly (over 40 to date with topics surrounding Content, Humanization, Reimagined Data, Neuroscience et al) distributed across the industry and in prominent speaking engagements across notable industry organizations throughout the country.- Heightened sales growth and the securing of new clientele - 20 Industry awards for creativity, technological development, strategy, branded content and a most valuable partner in Financial Services. -
Founder"Ymg" Yatesmarketinggroup Jan 2008 - Jun 2016YMG is the breath of fresh air you’ve been looking for… a well-versed pioneering Brand Strategy, Integrated 360˚ Partnership Marketing, Advertising & Events Production firm whose #1 priority is to further your BrandYMG bridges the gap between Brands, Media Companies, the Music/Entertainment Industry, the latest Technology… and most importantly… the Consumer Proven successes include prominent programs with leading fortune 500 companies, in concert with, the hottest talent, the largest media companies and media outlets YMG’s unparalleled programs are the ultimate in “New-Wave” ISI Brand Building – a methodology that correctly integrates brands’, and their messages, seamlessly into the targets’ lifestyle by way of first-class partnership opportunities blended cross-medium and within the hottest & most cutting-edge technology outlets
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Sr. Director Sponsorship DevelopmentImeem Nov 2007 - Jul 2008San Francisco, Ca, Us -
Director, Sales Development EastFox Corporation May 2005 - Nov 2007New York, New York, UsHead up a new cross-media VOD division for Fox Interactive Media. The innovative position extends Fox’s most notable TV programs such as “24” and “American Idol” across broadcast, wireless and all FIM web properties – MySpace, IGN, AskMen, Fox.com and FoxSports to name a few. -
Sales & Product DevelopmentUgo Networks (Acquired By Ign) Jul 1999 - Jan 2002
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Director, Sales & Sponsor IntegrationIfuse Media Network Feb 1998 - Jul 1999
Gregory Yates Skills
Digital Marketing
Integrated Marketing
Digital Strategy
Digital Media
Advertising
New Media
Marketing
Strategy
Social Media
Product Marketing
Lead Generation
Mobile Marketing
Product Development
Mobile Devices
Brand Management
Social Media Marketing
Online Advertising
Content Integration
Marketing Strategy
New Media Marketing
Mobile
Content Marketing
Viral Marketing
Website Development
Native Advertising
Copywriting
Music Production
Production Managment
Sponsorship
Media Production
Customer Service
Tax
Microsoft Office
Income Tax
Leadership
Microsoft Excel
Microsoft Word
Powerpoint
Outlook
Team Building
Training
Gregory Yates Education Details
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Mit Sloan Executive EducationOther; Certificate In Artificial Intelligence: Implications For Business Strategy -
University Of ConnecticutBusiness Management And Music
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Purchase College, SunyStudio Composition
Frequently Asked Questions about Gregory Yates
What company does Gregory Yates work for?
Gregory Yates works for R.j. Walker & Co.
What is Gregory Yates's role at the current company?
Gregory Yates's current role is Chief Strategy Officer.
What is Gregory Yates's email address?
Gregory Yates's email address is gk****@****uth.net
What is Gregory Yates's direct phone number?
Gregory Yates's direct phone number is +191735*****
What schools did Gregory Yates attend?
Gregory Yates attended Mit Sloan Executive Education, University Of Connecticut, Purchase College, Suny.
What skills is Gregory Yates known for?
Gregory Yates has skills like Digital Marketing, Integrated Marketing, Digital Strategy, Digital Media, Advertising, New Media, Marketing, Strategy, Social Media, Product Marketing, Lead Generation, Mobile Marketing.
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