Responsible for strategic business development, CSR marketing, communications, media engagement and client management across Japan, Greater China, Hong Kong, Macau, Singapore and Taiwan.Hygiene-related illnesses are the leading causes of death for children globally, claiming the lives of nearly 6,000 children under the age of 5 every day – more than AIDS, Malaria, and Tuberculosis combined.Studies have proven that handwashing with soap is the single most effective way to prevent those deaths, reducing morbidity rates by 50% or more.Even in developed countries like Hong Kong, Macau, Singapore, Taipei, Tokyo, personal hygiene and cleanliness are essential factors for transitioning from poverty to self-sufficiency. In developing countries soap is available to poor families, but they treasure soap so much that washing hands before they eat or after they use the toilet is not encouraged. CTW is championing a hygiene revolution. We are here to create sustainable behavior change, making sure good hygiene habits are impacting the poor and under-served communities around the world! We have a significant impact on global health. Globally, CTW has diverted +7.3 Million metric tonnes of in-room amenity waste from landfills, distributed +44 Million bars of soap and provided green hygiene education to over 127 countries globally, empowering children, women and their families.

Greenyg helps companies to embed their CSR values with their marketing practices and to communicate in a responsible way. With fresh global perspective and local market knowledge, Greenyg helps brands navigate around moral dilemmas and seek out opportunities to work keenly for both consumers, company and stakeholders, helping good companies become better at nurturing and communicating their green attributes.Clients: Fullerton Heritage - Fullerton Hotel, Fullerton Bay Hotel, One Fullerton, Clifford Pier, Customs House, Fullerton Pavillion, Fullerton Waterboat House & the Merlion.YOOSE

Social Media Marketing, Events Promotions and Marcomms for Impact Forum, TVC, Impact Forum, PR, Lead Generations, Canvassing for Sponsorships, Media Management. Worked with global partners like Rockefeller Foundation and ADB to manage co-marketing and multi-media strategies. Worked with Judith Rodin to manage interviews with BBC and Straits Times.

Key Clients: HP, Standard Chartered Bank Responsibilities: •Providing strategic marketing ideas and plans •Facilitating and initiating global co-marketing campaign executionsAchievements:•Drive process efficiency in programme executions for South Pacific•Successfully executed campaigns like Green IT, Corporate Social Responsibility (Here For Good)•Developed successful internal-sales incentive campaigns

Key Clients: Canon, Palm, Porsche, Starwood Hotels, United Overseas Bank(UOB)Responsibilities: •Part of a global pitch team for Intel•Developed Customer Segmentation models to complement targeted campaigns for UOB in Malaysia•Designed customer contact strategies using customer intelligence Achievements: •Developed and executed regional marketing programmes to retain and grow the customer database by 25-35% year on year(YOY) across the key accounts•Institutionalised a strategic approach to the up-front planning & development of seasonal multi-touchpoint campaigns for clients, ensuring their campaigns are “on trend”, inspiring and differentiated

Key Clients: IBM, SAP, DHL Responsibilities: •Led projects within DHL’s regional marketing team, to deliver their first major Festive Season campaign, working internally as a DHL “in-sourced” staff for 6 months•Provided both analytical and creative thinking, leveraged key consumer & competitive insights and translated them into actionable marketing strategies to SAP Germany out of Stuttgart and Singapore•Strategised, executed and managed IBM’s digital and search marketing campaigns across APJ Achievements: •Achieved 3 times more customers than expected for IBM.com’s recruitment campaign•Pioneered DHL’s seasonal / Christmas campaign with the “DHL Musical Box” across APJ

Key Client: Procter & Gamble (SK-II), Asia Pacific Breweries (Guinness) Responsibilities: • Developed and managed SK-II’s Crystal Club programmes in Singapore, Malaysia, Thailand, Australia and IndonesiaAchievements•Sustained SK-II’s retail sales during challenging periods like SARs ( Feb – May 2003), when most people were advised to stay in-doors in Singapore, Malaysia and Thailand through loyalty•Successfully doubled Guinness’ Gold membership and participation with targeted Gold communications, experiential rewards and recognition of gold members at events•Established Carlson Marketing Group’s Bangkok office in 2003