- Develop insights and recommendations to maximize incremental revenue and conversions for international paid (Brand + AO) marketing strategies by utilizing platform data, BLS, and a MMM- Lead the internal data collection, QA, and validation process and share results of a Market Mix Model that is leveraged to optimize our international paid media strategy- Manage partnerships with different third-party BLS vendors and develop survey templates to analyze and share upper to lower funnel lift results for various KPIs cross-platformSupport lifecycle analytics for email and MOTD by providing insights and recommendations on campaign performance and incremental engagement- Collaborate with a team of five to provide weekly hypotheses and insights to the head of marketing and his direct reports to drive the business and answer any inquiries

- Led a team of four dividing up new tasks such as reports, analysis, and QA based on team strengths and set the priority of current tasks to align with the business needs for the internal email analytics team- Analyzed trends across all financial service verticals using Excel, SQL, Tableau, and Python to assemble suggestions to the mailing team with emphasis on targeted segmentation resulting in a 20% margin increase from FY19 - FY20 and a 40% increase from FY20 - FY21- Generate KPI metric reports for mailers and publishers to monitor campaign health and ab tests, the P&L report for weekly team meetings, and the monthly and quarterly report used for executive meetings- Enhance team efficiency by standardizing processes, creating documentation, and establishing base tableau workbooks for each mailer for weekly projections and quick campaign analysis

- Manage data for ETL to generate weekly automated P&L reports, projections, and publisher reports for the internal email team and slides for executive meetings using Python, Tableau, and Excel- Provide insight, suggestions, and reports to mailers with a focus on targeted segmentation, AB Test results, outside trends, and PII analysis resulting in a 20% revenue growth for FS YoY- Continuously work cross-functionally with a team, pitching and brainstorming new campaigns for AB tests and improving reporting methods, increasing email open rates by 10% and FS revenue by 5%

- Managed email campaigns for insurance, education, credit, and financing across a variety of ESPs, maintained quality UX through AB tests and data-driven strategies, increasing CTR by 20% and RPR by 10%- Grew insurance department revenue by 400% over 5 months by implementing CAN-SPAM tactics and collaborating with the creative and development teams to build user-friendly experiences

- Completed a three-week analytics boot camp focused on MS Excel, Tableau, and Quinstreet's proprietary systems- Managed the development of over 24 projects, working with the creative and development teams to implement better user experiences while maximizing revenue and increasing traffic quality, CTR, and RPV

Ambition Screen Printing (now mchukim) was founded in 2012 to help communities, organizations, businesses, and private groups transform their ideas into realities. We specialize in custom screen printing and embroidery as well as promotional items. We believe the world is your canvas and we're here to help you create. Whether you need t-shirts and hats for a reunion or promotional items for a company event, Ambition Screen Printing is your number destination.www.mchukim.com1(424)261-0005