Gustavo Zurueta Email & Phone Number

Argentina

Buenos Aires

Leads company management, laying down the business plan and strategies to achieve it. Main responsible for P&L. Defines guidelines for strategic planning, identifying critical success factors, along with specific goals and objectives. Represents the company to customers, business partners and suppliers in key negotiations, reporting to the President.MAIN ACHIEVEMENTS: - HP A3 Leaders Club member at Seoul World Forum 2019 - HP Reinventors Club member at World Partner Forum 2019 - HP A3 Leaders Club member at Montecarlo World Forum 2018 - HP Reinventors Club member at World Partner Forum 2017 - Deployed Premier A3 program in Argentina, developing new commercial strategy for HP 2017. - Named Densi distributor 2016 - Developed and Implemented Partner Prefer Program with Brother Argentina. - Sales increased by 30% in annual terms 2012-2013-2014, due to incremental business and vertical partnerships with strong portfolio diversification, reaching U$ 10 M annual turnover. - Successfully planned and executed Regional Expansion Strategy. - Procopias Uruguay opened Q3 2012. - Deployed BSD program in Uruguay with Lexmark International.

Buenos Aires

Managed Commercial and Operations teams in order to meet business plans and achieve aggressive growth targets. Prepared and executed annual budget, including SG&A, sales and marketing plan. Formulated and developed strategies, identifying growth opportunities and threats. Key decision maker in critical aspects including recruitment, budget allocation and procedures setting. Trained, coached & guided managers fostering innovation and effectiveness, leading a team of thirty five members and reporting to the President.MAIN ACHIEVEMENTS:- Sales increased by 25% during 2010 and 30% during 2011.- Successfully divested $1,7M Business Unit Q1 2010.- Developed and Implemented complete set of written procedures covering key operations and general activities as well.- Coached 3 managers in order to meet results in new competitive scenario within a more complex organization.- Drove inventory optimization project, reducing allocated resources by 15%- Deployed BSD program in Argentina, developing new sales channels with Lexmark International.

Buenos Aires

Managed Commercial activities, divided in three business segments. Planned channel to market Strategy and Developed Marketing initiatives, leading a team with eight members and reporting to General Director. Key corporative customers: Akapol, Kevingston, Dole Nacional, Cargo, Paradigma Consultores, Supermercados Macro, Iflow, Lab. Pfortner Cornealent, Librería del ProfesionalMAIN ACHIEVEMENTS:- Sales increased by 15% in wholesale channel and 60% in corporate channel.- Developed and implemented strategic plan for Vertical Integration.- Implemented new MKT strategy, including renewed Corporate image, Institutional Presentations, Brochures, Web page, Sponsored links and Wholesale store.- Implemented a new model for customer segmentation, reflected in CRM & Telemarketing activities.

Buenos Aires

Tyco Flow Control Argentina / PentairResponsible for managing Sales Back Office activities and Marketing activities, including Business Strategy and Business Intelligence. Sales driver for regional mining market. Reporting to General Manager.Main customers: Repsol-YPF, Petrobras, TGS, TGN, Molinos Río de la Plata, Cervecería Quilmes, Productos de Maíz, Dow Chemical, Solvay, Atanor.MAIN ACHIEVEMENTS:- Responsible for appriasing and developing sales in mining market, accomplishing US$ 1,5 million annual sales after two years.- Implemented a continuous market monitoring system and a commercial Balanced Score Card to assess strategic initiatives and sales performance.- Generated industrial marketing tools in Spanish such as product specs, brochures and product presentations which allowed to reassess commercial goals for main B2B markets.- Doubled the productivity of the back office, improving area procedures and task assignments.- Strengthened the sales force abilities and training which delivered consistent results.

Responsible for Sales activities in Argentina after start-up including business development, sales planning, product launching and retail marketing. Reporting to Regional leader.Main customers (private label): Carrefour-Norte, WalMart, Dia%, Jumbo, Auchan, Disco.MAIN ACHIEVEMENTS:- Developed a product line for regional market covering positioning and product specs, tailored to each specific requirement.- Positioned the organization as a referent in the private label business for the Household segment, with projects launched through main local retailers.

Responsible for Operational Control in the Procurement Area. Schedules, specifications, and costs monitoring.Main assisted projects: Puentes del plan U.N.I.R.E.C, Sulfonación YPF, Gas de Córdoba.MAIN ACHIEVEMENTS:Developed a planning and follow-up system for procurement process which significantly improved operations in different projects.

Mba - Maestría En Administración De Negocios, Master In Business Administration

GPA 8.25/10.00. THESIS: "Value Added Services in B2B business environment". Submitted, presented and approved 2010.

Ingeniero Industrial, Business Administration, Management & Engineering

GPA 8.30/10.00. Graduated December 1997. Awards: “Diploma de Reconocimiento Académico”. ...Orden de mérito 3º(1993). ...Orden de mérito.