Senior branding and marketing strategist. Extensive experiences from major international branding projects. Relies more on common sense than on pretentious theories. Prefers to spend time at sea or in the mountains rather than in long board room meetings with men in dark suits. Dedicated to issues regarding the growth of the local population and the environmental challenges of the Stockholm archipelago.Believes that simplicity is a virtue and that my grandchildren are the futureAdvocates that professional experiences should be used pro bono for our common good.Chairman, Möjaskårgårdens BredbandMember of the board, SIKO, Skärgårdens Intersseföreningars KontaktorganisationCo-opted member of the board, Skärgårdstiftelsen Member of the board, Svealandskustens Vattenvårdsförbund.