Hector Alvarez

Hector Alvarez Email and Phone Number

Digital Commerce Strategy and CRM Automation Manager @ Wa No Iyori
Berne, Switzerland
Hector Alvarez's Location
Bern, Berne, Switzerland, Switzerland
Hector Alvarez's Contact Details

Hector Alvarez work email

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About Hector Alvarez

I am a business developer and e-commerce expert with holistic knowledge of B2B and B2C business growth as well as omnichannel marketing automation. I have an entrepreneurial spirit and strive to make a positive impact through my work 🌟.I'm currently working at BMC, a leading bicycle manufacturer, where I serve as the Product Owner of the e-commerce platform. In this role, I am responsible for the maintenance, running and performance improvement of the BMC and SCOR web shops as well as 1:1 lifecycle marketing communication. Before this, I was at Galenica, a top company in the healthcare industry, as a CRM and Marketing Automation Specialist for the Sun Store and Amavita brands. Earlier in my career, I ran my own brand, Smart Bites, on a part-time basis while also offering consultancy services to e-commerce brands and startups. My expertise lies in digital marketing, customer acquisition, customer retention, conversion rate optimization, and marketing automation 🚀.I currently reside in Switzerland. Throughout my professional journey, I've had the privilege of living and working in various countries, including the US, Chile, Bolivia, Cambodia, and Vietnam. I have led and coached teams ranging from two to forty people and managed paid media marketing budgets of up to $20,000 per day, achieving a 4 to 6 MER 📈.I’ve also had the honor of being a TEDx speaker and have been invited to present and give seminars at several universities around the world, such as the University of Lausanne, University of St.Gallen, University of Geneva, Webster University, University of Vilnius Lithuania, University of Santiago Chile, University of San Miguel Mexico, and the Graduate Institute of Geneva. My topics of expertise include social entrepreneurship, performance marketing, and business development 🌐🛣️.I’m proficient in using e-commerce and marketing performance tools such as Shopify, Magento, Facebook ads, Google ads, Klaviyo, Emarsys, Jasper, SEMRush, as well as analytical/reporting apps like Triple Whale and Google Analytics. I'm fluent in English, Spanish, and French, and I'm currently learning German and Swiss-German (struggling a lot with this last one, but giving the fight 💪).👉 Feel free to connect to discuss e-commerce growth strategy, omnichannel performance marketing, and marketing automation-related topics 🔥.

Hector Alvarez's Current Company Details
Wa No Iyori

Wa No Iyori

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Digital Commerce Strategy and CRM Automation Manager
Berne, Switzerland
Hector Alvarez Work Experience Details
  • Wa No Iyori
    Digital Commerce Strategy And Crm Automation Manager
    Wa No Iyori
    Berne, Switzerland
  • Bmc
    Product Owner E-Commerce Platform
    Bmc Jun 2024 - Present
    Grenchen, Solothurn, Switzerland
    - Product ownership e-commerce platform - Lifecycle marketing strategy and campaigning (1:1 cross-channel communication)
  • Galenica
    Ecrm And Marketing Automation Specialist
    Galenica May 2022 - Aug 2024
    Bern, Berne, Switzerland
    • Support the technical deployment and ongoing maintenance of the Emarsys Omnichannel Customer Data Platform, ensuring optimal performance and data integrity under the SAFe Scrum methodology.• Strategically design, monitor, A/B test and refine lifecycle marketing journeys through highly targeted automated email campaigns and precisely triggered emails. These enhancements significantly elevate customer engagement, loyalty retention and propelled omnichannel revenue generation for SUN STORE and Amavita.• Achieved a remarkable omnichannel revenue impact, boasting a 1:3 online to offline revenue ratio for SUN STORE and a 1:6 ratio for AMAVITA, showcasing the effectiveness of targeted campaigns (2022 Emarsys measured results).• Spearhead the roadmap and execution of Emarsys-powered Direct Mail campaigns using Optilyz software, successfully reaching and engaging over 100,000 households throughout Switzerland.• Play a pivotal role in refining customer segmentation through the implementation of an RFM model, optimizing feedback collection, and conducting customer retention analysis. Besides Emarsys, I also utilize cutting-edge tools like Zenloop for NPS analysis, Power BI for comprehensive business reporting, and BSI CRM for effective data management.
  • Smart Bites Switzerland
    Head Of Business Development And E-Commerce Growth
    Smart Bites Switzerland Apr 2020 - Feb 2022
    Switzerland And Chile
    • Strategically analyzed and fortified the market position of the snack startup by championing a robust Direct-to-Consumer (D2C) and B2B business model.• Established, executed, and meticulously monitored digital marketing campaigns across major platforms including Facebook, Instagram, Google, and Klaviyo (email marketing). These campaigns were finely tailored to maximize brand visibility and drive engagement.• Engineered and maintained automated marketing flows, designing actions to capture new leads, deliver personalized offers to past clients, re-engage cart abandoners, boost average order value (AOV), augment Customer Lifetime Value (CLTV), reacquire churned customers, and incentivize customer participation in the loyalty program, effectively streamlining the customer journey.• Directed initiatives that propelled the brand to amass over 1200 dedicated B2C clients, fostering a loyal customer base that consistently purchases from the company's website, demonstrating substantial business growth and customer satisfaction.
  • Beyondbeanie
    Business Developer & Co-Founder
    Beyondbeanie Oct 2014 - Apr 2020
    Usa, Bolivia & Switzerland
    • Played a key role in the conceptualization and establishment of an innovative apparel brand, contributing to the crafting of a robust go-to-market strategy for both online and offline channels. This involved keen market analysis and understanding consumer behaviors to position the brand for optimal reach and resonance.• Led and managed a diverse team of 10 professionals, strategically allocating resources and supervising operations encompassing the building and management of a Shopify-powered webshop, running and monitoring omnichannel paid social ads, B2B sales, and product development across key regions including Switzerland, Bolivia, and the US. • Successfully cultivated and nurtured relationships with wholesale accounts, enhancing the brand's presence and market penetration through effective B2B sales strategies. This effort significantly contributed to the brand's overall growth and expansion into various markets.• Skillfully built a robust global referral network, leveraging the Refersion software to recruit and manage 300 dedicated brand ambassadors. These influential ambassadors actively promoted the brand, resulting in heightened visibility and customer engagement, further fortifying the brand's market position.
  • Procasur Corporation / Corporación Procasur
    Marketing Business Development & Social Entrepreneurship Consultant
    Procasur Corporation / Corporación Procasur Aug 2017 - Nov 2017
    Cambodia
    • Created and guided business development and marketing workshops to assist farmers in gaining access to markets to sell their produce
  • Matters Inc. Group
    Business Growth Manager
    Matters Inc. Group Nov 2004 - Jan 2014
    • Developed and coordinated integrated marketing and sales initiatives for a thriving photography agency across California. Crafted and executed dynamic strategies to elevate brand visibility and drive sales, resulting in significant market growth.• Pioneered the expansion efforts by strategically opening and proficiently managing branches in prominent malls across Southern California. These endeavors amplified brand reach and accessibility, enhancing customer engagement and establishing a solid brand presence in key locations• Drove the brand's exponential growth, transforming it to serve a remarkable 40 events per month. This expansion necessitated employing and managing a diverse team of approximately 40 photographers, makeup artists, and administrative staff. Maintained efficient workflows and ensured excellent service delivery amid a growing team and client base.
  • Indeotec Sa
    Marketing Communications Intern
    Indeotec Sa Feb 2012 - Jul 2012
    Neuchatel, Switzerland
    • Conducted comprehensive analysis of the photovoltaic industry, closely examining market trends, competitive landscapes, and consumer behaviors. Utilized the insights derived from the analysis to strategically position the brand's products within the market for optimal reach and impact.• Provided support to marketing and communication channels, utilizing various strategies including email marketing, creation of engaging newsletters and press releases, targeted cold calling campaigns, and active participation in industry tradeshows. These efforts effectively bolstered brand visibility, engagement, and customer acquisition.

Hector Alvarez Skills

Business Strategy Marketing Management Business Development Social Media Project Management Market Research Strategy Marketing Strategy Start Ups Social Media Marketing Public Relations Entrepreneurship Marketing Communications Sales Strategic Planning Microsoft Excel E Commerce Digital Marketing Event Management New Business Development Business Planning Online Advertising Customer Service Team Leadership Marketing Management Brand Management Market Analysis Project Planning Product Marketing Team Management International Marketing Negotiation Sales Management International Business Product Management Microsoft Office

Hector Alvarez Education Details

Frequently Asked Questions about Hector Alvarez

What company does Hector Alvarez work for?

Hector Alvarez works for Wa No Iyori

What is Hector Alvarez's role at the current company?

Hector Alvarez's current role is Digital Commerce Strategy and CRM Automation Manager.

What is Hector Alvarez's email address?

Hector Alvarez's email address is ha****@****gte.net

What is Hector Alvarez's direct phone number?

Hector Alvarez's direct phone number is +131096*****

What schools did Hector Alvarez attend?

Hector Alvarez attended Hec Lausanne - School Of Business, California State University-Fullerton, Chaffey College.

What are some of Hector Alvarez's interests?

Hector Alvarez has interest in Working Out, Social Services, Children, Social Responsibility, Fashion, Travelling, Economic Empowerment, Ethnic Cuisine, Education, Photography.

What skills is Hector Alvarez known for?

Hector Alvarez has skills like Business Strategy, Marketing, Management, Business Development, Social Media, Project Management, Market Research, Strategy, Marketing Strategy, Start Ups, Social Media Marketing, Public Relations.

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