Henrik Berg Email & Phone Number

Copenhagen, Dk

København, Hovedstaden, Danmark

København, Hovedstaden, Danmark

København, Hovedstaden, Danmark

København Og Omegn

B2B sale and service of coffee and vending machines. Turnover app. 50 mkr. with 23 FTE. Owned by Miko Group Belgium - global turnover app €200M The task: Hired through Nexus Management to lead and "optimize" until Miko Belgium could merge the two companies (ABC Mokka + Freehand Coffee). Strong focus on sales and service to the B2B market of coffee and vending solutions. The overall objective was to keep the same P&L and lead/manage a team of 23 FTE. Furthermore, I was supposed to have own sales responsibility for key customers (which I did with success).The following were obtained:P&L according to plan. Company identity changed to Miko Coffee, Denmark (name change from ABC Mokka) including change of logo, design of cars, sales materials etc. plus increased digital investment – Launch of new website setup with chat and online order function + optimization of all content in relation to SEO/SEM work. New sales and price strategy launched including clear market segmentation of customers by size/geography and sales pitch/approach. Renegotiated new service contracts with the 4 most important customers. Online work with external partners in terms of search engine optimization and lead generation. Initiated launch of new data based CRM system for the sales team. Established contact with Franke (high-end espresso machines) and got the dealer agreement. Implementation of a completely new IT service system through SAP. This will enable Miko to offer one of the market's best "after-sale" solutions.Carried out ongoing optimization of set-up/organization, including recruitment of new employees. Initiated relocation of business (40% more space and 26% lower rent) closer to Copenhagen and ensured that all “non-sales” items were sold/written off. At the same time, sales was analyzed at product line level and prices were optimized. Item numbers without acceptable "rotation" were delisted.

Member of the Advisory Board for Frederiksdal Kirsebærvin. Main purpose was to help and inspire concerning sales.

Københavnsområdet, Danmark

”Nordic” Country Manager, Smartbox. Nordic responsible for Smartbox with a team of 32 FTE and the total P&L responsibility. Through a systematic and analytical approach, we secured great distribution and a communication that attracted our main target group “spot on”. A great journey started and revenue passed DKK 145 million after 4 years when the category peaked. We opened up retail stores and made deals with all leading departments’ stores to create growth.We developed the business by bringing the brand/range into new channels and by creating a market awareness of this new category. This new category also needed highly skilled IT involvement in order to transfer all the data from retailer to our booking system. It was complex but we succeeded. I had contact to all relevant retail customers, B2B and our online universe. I was responsible for sales and marketing strategy. Contact to advertising agencies, media agencies, auditors, legal, IT, etc. Responsible for 3 stores.

Area Director Germany, Russia, Norway, Finland and UK – Toms ConfectioneryResponsible for all export sales in the respective markets. Contact with distributors and retailers. In cooperation with local distributors defined marketing strategy, sales and promotion activities. Joined local management in relevant meetings with retailers. Presentation for various purchasing managers, sales forces, etc. - 2007 ended All-time high in Germany, Russia. Turnaround plan started in Norway. Finland ended up with an acceptable development for the year 2007. Russia, Germany year-end 08 - all time high.Private Label and Licensing Manager - Toms ConfectioneryResponsible for establishment of a private-label division in Toms. Main objective was to secure, that all major northern European retailers was aware of this opportunity by establishing contact, analyzing their range and to offer them to develop private label confectionary. I was uncovering new business opportunities in the PL market at Nordic/European level. Personal contact with all leading Nordic retailers and to the larger German retailers. We succeeded in the Nordics and in Germany Toms Confectionery was invited to take part in some major “tenders”. I combined my long marketing experience with my sales and analytical skills and that gave me the success in Toms.

Marketing Manager in Kraft Foods – BtB (coffee & chocolate)Responsible for all coffee and confectionery brands targeted BtB segment - Gevalia, Karat, Marabou, Twist, Toblerone, Daim. Contact to promotion agency, wholesalers - wholesale vendors and customers. Primary focus was coffee - a business area in which Kraft in a number of years did lose money but we managed to change this by focusing on assortment etc. Reported to the Country Manager based in Denmark.Consumer Marketing Manager in Kraft Foods Denmark, CoffeeResponsible for all sales and marketing promotion activities for the coffee category. As marketing manager, I had 2 product managers + 1 assistant reporting to me. Largest consumer marketing area in Kraft with an “attractive” media & promotion budget. Contact to media and promotion agency. Developed many consumer and trade promotions, found new solutions. Responsible for the loyalty program with 110,000 members. Developed several direct-mail activities, promotions, events etc. Responsible for sponsorship (Team Denmark, DBU, Brondby, AAB). Successful relaunch of Gevalia Milea. Sales Record at Gevalia Instant. Dramatic results for direct mail program. Reported to Marketing Director Jorgen Bundgaard Nielsen.

All kinds of consumer marketing within FMCG.

Responsible for all kinds of consumer promotions - above+below the line. Was coordinating and developing several activities on Marabou, Daim, Twist and Toblerone. Was part of establishing the Marabou brand on the Danish market.