Hi! I’m a Content Creator & Digital Marketer helping motorsports professionals reach new audiences at FWR Media. I am passionate about harnessing the relationship between the creative skills of content creation and marketing with the business aspects of motorsport to create compelling narratives that drive success.______________________________________________________________________________________________________________Motorsports Content CreationProven track record with international manufacturers and professional racing teams. Notable accomplishments include contracts with Beta, Sherco and Honda. Marketing ExcellenceExtensive experience in both B2B and B2C sectors. Harnessing a strong combination of on the job experience and formal education in digital marketing. ADF ServiceMy service in the Australian Defence Force honed my resilience and work ethic, qualities that I bring to every project and collaboration.Key Achievements: - Successfully delivered over 2000 images to client within 24 hours of event end.- Delivered social media content for client that resulted in 40% increase in sponsorship revenue.- Created viral video content for clients on Instagram and TikTok. Resulting in over 100k post engagements.- Featured on Speedcafe. - Planned, created and delivered campaigns for a motorsport documentary that directly resulted in a 70% increase in brand awareness for major stakeholders.- Implemented strategies resulting in over 2000 new subscribers and 30 partner organisations to subscription-based mobile app.Educational Advancements: - Successfully completed Certificate IV in Marketing whilst working full time- Continued study in Bachelor of Business (Marketing Major) while operating business.______________________________________________________________________________________________________________My approach combines a unique blend of creative vision, strategic marketing knowledge and the rigorous discipline of my military background to deliver exceptional results.
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Owner And OperatorFwr MediaTownsville City, Qld, Au
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Owner/OperatorFwr Media Jan 2021 - PresentTownsville, Queensland, AustraliaAs owner/operator of FWR Media I am responsible for working both on and in FWR Media.FWR Media offers full stack content creation, marketing and sponsorship management services to teams and athletes within the motorsports industry.
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Social Media CoordinatorMy Family Dental Qld May 2023 - Jan 2024North QueenslandOperating as the in-house Social Media Manager and Content Creator for My Family Dental QLD.Responsible for 19 individual accounts for 8 clinics. The role involved creative social media strategies, planning content, travelling to clinics, creating content (photo, video, copy and graphic), posting content, managing and analysing content performance and reporting. -
Marketing & Engagement CoordinatorBrighter Lives (Townsville Hospital Foundation) Jan 2022 - May 2023Townsville, Queensland, AustraliaThis role was a contract position aligned with the implementation of a new subscription based app. The position involved increasing involvement of both partner organisations and app subscribers.In 12 months I onboarded 30 new organisations to the application and increased app subscribers from approximately 50 to over 2000. -
Marketing ManagerNq Springs & Suspensions 2020 - 2021Townsville, Queensland, AustraliaIn the role, I was employed as an in-house Marketing Manager. I was responsible for all marketing activities within the organisation including but not limited to; social media marketing, email marketing, physical marketing, sponsorship, event marketing, tv & radio campaigns and direct marketing. -
Joint Fires ObserverAustralian Defence Force - Army 2016 - 2020AustraliaMy time in the Australian Defence Force has offered me a unique perspective in both my professional and personal life. The role involved effectively communicating with a wide range of stakeholders at all levels from dismounted soldiers to fixed-wing pilots to direct tri-service assets within the battle group. It also including managing soldier groups up to the sub-unit level in both field and administrative capacities.The role required an exceptionally high level of technical knowledge, self-discipline, physical and mental strength.
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EstimatorRapid Pacific Group 2014 - 2016Townsville, Queensland, AustraliaMy role as Estimator at Rapid Pacific Group involved solving structural steel problems for clients within the mining and manufacturing industries.Overseeing projects at all stages including consulting, tendering, designing, manufacturing, delivery and reporting. The position required a high level of critical thinking skills and technical knowledge to solve problems unique to each client.
Hayden Farrier Education Details
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Marketing -
Marketing & Communications -
Pimlico State High SchoolOp 8
Frequently Asked Questions about Hayden Farrier
What company does Hayden Farrier work for?
Hayden Farrier works for Fwr Media
What is Hayden Farrier's role at the current company?
Hayden Farrier's current role is Owner and Operator.
What schools did Hayden Farrier attend?
Hayden Farrier attended Griffith University, Tafe Queensland, Pimlico State High School.
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Hayden Farrier
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Hayden Farrier
Big Lake, Mn
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