Collaborated with cross-functional teams (product, software engineering, UX) to build enterprise software solutions for Fortune 500s.• Supported product team by analyzing and gathering requirements, defining user stories, managing product backlog, providing design oversight, producing artifacts, conducting UAT sessions, creating and publishing web content in CMS, writing documentation, and contributing to product roadmaps. • Conducted meticulous full-stack QA testing, validating work against design specifications and requirements to ensure high quality, accessible, and responsive user experiences.• Led and supported Drupal CMS workshops, successfully onboarding 3 content management teams.• Engaged in Agile development processes (stand-ups, sprint planning, backlog grooming, retros).• Created and published web pages in Drupal, ensuring accurate metadata and consistent branding.• Managed manual content migration process from Adobe Experience Manager (AEM) to Drupal CMS.• Created, assigned, and tracked Jira tickets for 3 software engineering teams.• Developed and maintained comprehensive documentation in Confluence, enabling seamless onboarding and ensuring access to current information.• Pursued professional development by participating in design workshops to enhance skills in UX, typography, and color theory.• Served as resource/Product SME for internal teams and client stakeholders, addressing all product related inquiries.

Drove all aspects of client website development, from planning and production to successful launch.• Collaborated closely with developers, content strategists, and marketers to consistently deliver on-time, high-quality digital experiences.• Applied UI/UX, web design, and marketing expertise to guide design decisions.• Conducted audits of 150+ WordPress pages, ensuring consistency, usability, and accessibility.• Created, edited, and published web pages, metadata, and digital assets in WordPress CMS.• Prototyped and optimized landing pages to improve SEO and drive conversion.• Prepared project status reports and communicated progress and risks to executive leadership.Led implementation of SaaS CRM integrations and automation-focused MarTech solutions:• Built automated workflows using APIs to streamline processes and create customized solutions for client/business needs.• Analyzed CRM systems to pinpoint improvement opportunities and ensure data integrity.• Implemented data analysis and A/B testing to optimize campaign performance.• Performed market research and competitive analysis of similar digital marketing agencies.

Led 6-member student team to digitize and launch TAMU's first-ever digital yearbook collection.• Preserved thousands of historical documents through digitization, expanding public access to Texas A&M University Libraries' collections for research and exploration.• Successfully recruited, onboarded, and trained 2 new student employees.• Improved team productivity by identifying and addressing resource allocation bottlenecks.• Developed user-friendly guides for lab equipment and software, facilitating ease of use and reducing training time for new team members.• Produced project status reports and led team meetings to facilitate communication and collaboration.• Prepared documents for web publishing using OCR and image processing software to ensure accuracy.• Promoted within a year based on consistently strong performance, receiving exemplary feedback (5/5 in all areas) in all three performance reviews.