Hendrik Nettekoven Email & Phone Number

Berlin, De

Spearheading the execution of global marketing and promotional strategies for a diverse portfolio of music assets, contributing to revenue growth and enhancing brand presence across international and domestic markets.Collaborating extensively with cross-functional teams, including A&R, digital marketing, and sales, ensuring that global product launches are strategically aligned with both market trends and local consumer insights.Conducting in-depth analyses of international market data and consumer behavior, helping shape the development of tailored marketing campaigns that maximize audience engagement across key regions.Managing relationships with global media agencies, distribution platforms, and other external partners, ensuring optimal performance and broad reach for campaigns across multiple territories.Providing strategic input on the monitoring and evaluation of campaign effectiveness, delivering actionable insights that inform ongoing optimization and refine future international and domestic marketing strategies.

Berlin, Deutschland

Contributed to domestic marketing and promotional strategies for a varied music catalog, fostering revenue growth and boosting brand visibility.Conducted analysis of market data and consumer insights to design targeted marketing campaigns, maximizing reach and engagement.Managed the creation and distribution of marketing materials, including digital content, press releases, and promotional assets.Evaluated the effectiveness of marketing initiatives and provided actionable insights to enhance future strategies.

Managed a portfolio of developing and established artists to provide clients with strategic guidance.Negotiated contracts with distribution partners, promoters, and agencies to ensure clients' contractual rights and obligations were met. Leveraged professional networks to identify and generate opportunities to increase clients' exposure and revenue.Developed and implemented marketing plans to promote clients and increase visibility.Analyzed and reported the results of social media and online marketing campaigns to optimize future efforts.

Berlin

Successfully organized and delivered multi-day events with a maximum capacity of 2,000 attendees.Directed the production process, which included budgeting, scheduling, and managing equipment and staff through department heads. Managed fundraising efforts and established strong relationships with sponsors, partners, and stakeholders.Coordinated with various departments such as creative and marketing while negotiating contracts with vendors to ensure high production standards.

Frankfurt Am Main Und Umgebung, Deutschland

Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.Utilized CRM software to manage customer accounts and track performance metrics.

Frankfurt, Hessen, Deutschland

Managed administrative logistics of events planning, event booking, and event promotions.Liaised with clients to determine exact event requirements.Oversaw preparation and management of event budgets to deliver at or below projected costs.Trained and supervised event staff to complete tasks on time.

Maximized sales for the largest G-Star RAW franchise partner in Germany through excellent customer service and adherence to standard practices.Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.

Bachelor Of Arts - Ba, Business, Management, Marketing, And Related Support Services

Thesis: "Changes in Consumer Behavior During Crises - Willingness to Engage in E-Commerce Influenced by Social Media in the Pharmaceutical.

Textilbetriebswirt Bte, Fashion Management

Soziologie