H. Wayne Potter

H. Wayne Potter Email and Phone Number

Principal at Wayne Potter Consulting @
H. Wayne Potter's Location
Westerville, Ohio, United States, United States
H. Wayne Potter's Contact Details

H. Wayne Potter personal email

n/a

H. Wayne Potter phone numbers

About H. Wayne Potter

Succesful development of new business and profitable product lines, proven presentation and negotiating and team leadership skills with a track record of exceeding objectives. Success in turning around underperforming accounts and product lines utilizing innovative sales and marketing programs. Strong technical acumen, hands –on management experience adopting digital printing technology. Decisive leadership competencies, yet flexible responding to changing organizational and market demands. • Product Development & Launch • Account & Brand Management• Strategic Sales Planning• Operational Restructuring and Streamlining• Revenue & Profit Growth• Catalog & Advertising Creation• Customer Relationship Management• Electronic Commerce• Budget Management• B to B Competition and Trend Analysis• Vendor & Contract Negotiation• Customer Needs Analysis Technical Writing• Sales Team ManagementSpecialties: Selling & Marketing through Stretegic Alliances. Adept at Problem Solving and Trouble-Shooting, Technical Writer, Driect Mail & Advertising Production. 4-color Process Sublimation Printing, Hot Melt Gravure & Screen Printing. Digital Heat Transfer Paper Design & Development. Lace & Embroidery Manufacturing. Garment & Footwear Trimmings & Embellishment.

H. Wayne Potter's Current Company Details
Wayne Potter Consulting

Wayne Potter Consulting

Principal at Wayne Potter Consulting
H. Wayne Potter Work Experience Details
  • Wayne Potter Consulting
    Principal
    Wayne Potter Consulting Jan 2012 - Present
    Westerville, Ohio
    Technical Writing & Marketing & Sales Consulting
  • Air Waves Incorporated
    Vice President Marketing Development
    Air Waves Incorporated Jan 1993 - Feb 2012
    Started with Company to work with JV Partner responsible for a new Digital Coated Heat Transfer Paper. Oversaw the development, marketing and sales of a B-to-B Paper Business. YR1 ignited global go-to-market sales activity leading to $ 1 million in revenue. YR2 Cultivated strategic alliances with Kodak, Canon and Xerox lead to $1 million revenue from private brand product. YR5 Multi-channel sales effort lead to $5 million in revenue.Served in a senior level capacity identifying new and profitable segments for the One-Step product line. Spearheaded short term tactical and long term strategic planning to develop domestic and international markets.YR6 Crafted new marketing and catalog approach leading to a 25% reduction in marketing cost. Served as senior-level General Manager during medical emergency of operating partner. Negotiated with supply chain partners for a 7% overall reduction in cost.
  • David L Peister
    Vice President & General Manager
    David L Peister 1989 - 1993
    • Responsible fro interim restructuring & downsizing unprofitable subsidiary.• Refined propriety hosiery decoration system and sold it to VI Prewett & Sons Hosiery. • Adapted hosiery process to the decoration of home decoration.• Managed day-to-day activities of entire New York sales force.• Called on Wal-Mart, Kmart, V.I. Prewett & Sons & craft retailers.• Offshore sourcing of lace, embroidery and other trims.
  • Fabrigraphics Inc. (Division Great Lakes Press)
    Vice President & General Manager
    Fabrigraphics Inc. (Division Great Lakes Press) 1982 - 1989
    • Reorganized under performing lines and grew to $ 4 million revenue.• Diversified to decoration serving lingerie and children sleepwear. • Re-focused from garment center to decoration of sporting goods.• Collaborated with R&D to introduce Sci-Tex System to customers.• Reduced art expense by 35% and increased customer satisfaction.• Streamlined quoting & order process, decrease lead times to 3 weeks..• Increased customer satisfaction with product inventory system.• International Sourcing.
  • Union Underwear Co., Inc.
    Manager Uniprints™ Premium Garment Sales
    Union Underwear Co., Inc. 1980 - 1982
    • Established and managed Company Sales Independent Premium Sales representation.• Coordinated direct & cross-licensed programs for national brands.• Direct involvement in entertainment licensing.• Personal solicitation of major entertainment shirt programs.• Market and Product Research.
  • Roach Incorporated
    Custom Products Manager
    Roach Incorporated 1976 - 1980
    • Started premium sales to major national brands lead to $1 million in revenue YR2.• Successful sales of inpack premiums to Kellogg, Ralsotn and General Mills.• Member of the National Premium Sales Executives Association.• Entertainment licensing of heat transfers with Hollywood. • Responsibility for Drag Racing and Auto Sports operations. • Negotiator of major complaints.
  • Kaumagraph Co., Inc. (Division Lenox China Co., Inc.)
    General Manager Premium & Speciality Sales
    Kaumagraph Co., Inc. (Division Lenox China Co., Inc.) 1970 - 1976
    • Responsible for Product line and Custoemr Analysis.• Successful Sales to Wacky Pack supplier lead to incremental $1.5 million sales.• Expanded company sales into U.S. Government procurement.lead to $1 million revenue.• Championed Premium Sales Division resulting in $3 million in annual sales.
  • The General Electric Supply Co., Inc. (Division General Electric)
    Regional Advertising & Sales Promotion Specialist
    The General Electric Supply Co., Inc. (Division General Electric) 1967 - 1970
    • Develop an industrial Advertising and Sales Promotion Programs. • Established a successful direct mail (award winning) program. • Targeted industrial & commercial lighting business lead to $750 M incremental revenue.• Responsible purchasing printing for a 5 state area• Audeted Co-Op advertising programs and funds.• Coordinated all ad mats for to regional newspapers.
  • Vornado-Two Guys Department Stores
    Camera Department Manager
    Vornado-Two Guys Department Stores 1965 - 1967
    Bromall, Pennsylvania
    Full time position while attending Night School at St Josephs College* Responsible for the merchandising of both cameras, photo finishing and lighting fixtures.* Responsible for the Departments Sales Goals and Returned Merchandise.* Responsible for Staffing and Hiring new Sales Associates

H. Wayne Potter Skills

Marketing Professional Textile Decoration Digital Printing Product Development Marketing Management New Business Development Direct Sales Product Marketing Packaging Marketing Strategy Sales Management B2b Email Marketing Account Management B2b Marketing International Sales Retail Textiles Budgets Screen Printing Leadership Merchandising Graphics Sales Negotiation Contract Negotiation Strategic Planning Marketing

H. Wayne Potter Education Details

  • Charles Morris Price School Of Advertising & Journalism
    Charles Morris Price School Of Advertising & Journalism
    Advertising
  • General Electric Industrial Product Department Schools
    General Electric Industrial Product Department Schools
    Control, Wiring Devices, Large & Small Ac Motor, Switchgear, Silicone Products, Ise & Service Shop
  • General Electric Leadership Training Program
    General Electric Leadership Training Program
  • Philadelphia College Of Art
    Philadelphia College Of Art
    Photography & Graphic Arts

Frequently Asked Questions about H. Wayne Potter

What company does H. Wayne Potter work for?

H. Wayne Potter works for Wayne Potter Consulting

What is H. Wayne Potter's role at the current company?

H. Wayne Potter's current role is Principal at Wayne Potter Consulting.

What is H. Wayne Potter's email address?

H. Wayne Potter's email address is on****@****mac.com

What is H. Wayne Potter's direct phone number?

H. Wayne Potter's direct phone number is +161429*****

What schools did H. Wayne Potter attend?

H. Wayne Potter attended Saint Joseph's University, The Ohio State University, Charles Morris Price School Of Advertising & Journalism, General Electric Industrial Product Department Schools, General Electric Leadership Training Program, Philadelphia College Of Art.

What are some of H. Wayne Potter's interests?

H. Wayne Potter has interest in Bruce Springsteen, Jason Bourne, Technology, Aviation And History, Social Media Examiner, Amateur Weather Observation, Norah Jones, Ray Charles, Radio Control Flying, Amateur Radio.

What skills is H. Wayne Potter known for?

H. Wayne Potter has skills like Marketing Professional, Textile Decoration, Digital Printing, Product Development, Marketing Management, New Business Development, Direct Sales, Product Marketing, Packaging, Marketing Strategy, Sales Management, B2b.

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