Heather Peters Email & Phone Number

Anoka, MN.

• Serve as a member of the departmental leadership team
• Write and distribute news releases; pitch stories, moderate media inquiries
• Proof and approve all prominent catalogs, brochures, registration materials
• Monitor and approve use of brand identity in departmental/district publications
• Write, edit and upload content for the website and social media outlets
• Prepare presentations for advisory council meetings and legislative visits

Minneapolis, MN

• Write and distribute news releases; pitch stories, moderate media inquiries
• Manage marketing budget and advertising campaigns (web, print, radio, television)
• Delegate, review and approve departmental administrative, design and video projects
• Monitor and approve use of brand identity in district and school publications
• Design and manage production of district and school marketing materials
• Produce, direct and host monthly television news program and specialty videos

• Communicate news, sales goals, product updates via print/e-newsletters and website
• Write and distribute news releases and editorial for trade publications
• Design, bid and purchase various print pieces, specialty items and web tools
• Write and edit web content; upload files, links and photos to web site
• Coordinate and host training seminars, sales events/trips
• Monitor and practice consistent brand image in logos and advertising mediums

• Write and distribute news releases to media and news subscribers
• Interview and write articles for internal and external newsletters
• Coordinate photo shoots and production of television programming for cable television
• Bid, contract and approve design for print pieces and specialty items
• Produce and prepare media kits for press conferences and city council meetings

• Create ad copy and design
• Sell ad space to local businesses
• Draft spec ads for sales representatives to present to prospective clients

Quote and write personal lines insurance policies, maintain customer accounts, resolve customer concerns, manage marketing and sales campaign to meet and exceed monthly sales goals.