Heather Peters Email & Phone Number

Anoka, Mn.

• Serve as a member of the departmental leadership team• Write and distribute news releases; pitch stories, moderate media inquiries• Proof and approve all prominent catalogs, brochures, registration materials• Monitor and approve use of brand identity in departmental/district publications• Write, edit and upload content for the website and social media outlets• Prepare presentations for advisory council meetings and legislative visits• Coordinate school board elections• Assembled marketing committee, led the process of departmental logo redesign• Built and launched new department website, all community education webpages on school websites and trained staff on web editing processes• Facilitated the reorganization of online class catalogs and online registration system to improve ease of use and to align with district web redesign• Developed marketing templates for school community education events• Wrote and developed districtwide and departmental brand standards manual

Minneapolis, Mn

• Write and distribute news releases; pitch stories, moderate media inquiries• Manage marketing budget and advertising campaigns (web, print, radio, television)• Delegate, review and approve departmental administrative, design and video projects• Monitor and approve use of brand identity in district and school publications• Design and manage production of district and school marketing materials• Produce, direct and host monthly television news program and specialty videos• Coordinate school district events and press conferences• Write and publish print/e-newsletters for internal and external audiences• Prepare key messages for the executive leadership team; speeches, talking points, letters• Coordinate interpretation of communications materials in four languages• Develop outreach efforts for special projects involving staff and/or external constituents• Write, edit and upload content for the website, e-newsletters and social media outlets• Assist in crisis communications situations

• Communicate news, sales goals, product updates via print/e-newsletters and website• Write and distribute news releases and editorial for trade publications• Design, bid and purchase various print pieces, specialty items and web tools• Write and edit web content; upload files, links and photos to web site• Coordinate and host training seminars, sales events/trips• Monitor and practice consistent brand image in logos and advertising mediums• Negotiate pricing and develop advertising campaigns• Increase exposure for company through trade competitions• Manage professional and impromptu photo shoots of products• Support sales representatives with marketing/sales proposals for prospective clients

• Write and distribute news releases to media and news subscribers• Interview and write articles for internal and external newsletters• Coordinate photo shoots and production of television programming for cable television• Bid, contract and approve design for print pieces and specialty items• Produce and prepare media kits for press conferences and city council meetings

• Create ad copy and design• Sell ad space to local businesses• Draft spec ads for sales representatives to present to prospective clients

Quote and write personal lines insurance policies, maintain customer accounts, resolve customer concerns, manage marketing and sales campaign to meet and exceed monthly sales goals.