Heath Row

Heath Row Email and Phone Number

Research manager, marketer, journalist, editor, educator, professional speaker, poet @ Google
mountain view, california, united states
Heath Row's Location
Culver City, California, United States, United States
About Heath Row

Journalism and Social MediaFormerly a newspaper reporter and copy editor for papers such as the Janesville (WI) Gazette and San Francisco Examiner, my journalism experience largely focused on technology and business. When the Web went mainstream in the mid-'90s, I edited for the now-defunct Online Access magazine, the first newsstand publication about the Internet in the United States. At CIO magazine, I helped launch WebBusiness magazine. And at Fast Company, I helped launch the magazine's Web site; founded the Company of Friends, the magazine's readers' network (one of the first mainstream social media projects); contributed to the magazine; and edited the Web site.Between August 2005 and September 2006, I worked on the Web startup Squidoo with entrepreneur Seth Godin. I designed and managed Squidoo's learning community.Marketing Research and Research OperationsIn August 2006, I joined DoubleClick as a research manager. There, I studied the impact of new technology on advertising -- and vice versa. When Google bought DoubleClick, I turned my attention to industry intelligence, competitive intelligence, training, and public speaking -- as well as the administration of the research team.Following the merger, I worked on primary research projects (designing, fielding, and interpreting consumer surveys), managed a multi-million-dollar budget, managed many of our partnerships, and became the resident expert on third-party audience measurement and date providers. I also managed the teams knowledge management framework to help syndicate the research that we do -- internally and externally.For a time, I managed extremely large data sets used by statisticians to research how people use media across multiple screens. And today, I focus on social media and key opinion formers, knowledge management, and learning and development.Specialties: Writing, editing, copy editing, proofreading, media research, marketing research, industry intelligence, competitive intelligence, public speaking, training, social media, research operations.

Heath Row's Current Company Details
Google

Google

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Research manager, marketer, journalist, editor, educator, professional speaker, poet
mountain view, california, united states
Website:
google.com
Employees:
219238
Heath Row Work Experience Details
  • Google
    Brand & Reputation Insights Manager
    Google Mar 2008 - Present
    Greater Los Angeles Area
    I've worked as a research operations manager and now work as a brand and reputation insights manager for Google. In the past, I managed our analyst firm (Forrester, Gartner) and syndicated data service (comScore, Nielsen, Compete, Hitwise) contracts and relationships, helped provide data training to the sales team, managed our industry intelligence efforts, and helped administer the team. I helped build multiple online and mobile measurement panels around the world. I used to edit an internal competitive intelligence newsletter that was subscribed to and read by almost 11,000 fellow Googlers. And now I focus on social media and key opinion former research, knowledge management, and learning and development.
  • Sage
    Book Reviewer
    Sage Feb 2011 - Present
    I occasionally review books for the academic journal New Media & Society. Topics and themes include video games, social media, voice assistants, network governance, and social justice movements.
  • Web Marketing Association
    Judge, Webaward Competition
    Web Marketing Association 2015 - 2016
  • International Journal Of Virtual Communities And Social Networking
    Member, Editorial Review Board
    International Journal Of Virtual Communities And Social Networking 2008 - 2016
  • International Academy Of Digital Arts And Sciences
    Judge, Webby Awards
    International Academy Of Digital Arts And Sciences 2006 - 2016
  • University Of Southern California
    Lecturer
    University Of Southern California 2011 - 2015
    Greater Los Angeles Area
    I teach Uses of Communications Research in the School of Communication's Annenberg Program on Online Communities.
  • New York University
    Adjunct Instructor
    New York University May 2007 - Dec 2008
    Greater New York City Area
    In the summer of 2007, I taught a class called Enter the Blogosphere, a media studies course focusing on blogging. The class blog is available at http://blogospherism.blogspot.com/. Not enough students have signed up for the class in subsequent terms to warrant teaching it again, but teaching is something I'd like to do more of. Please contact me with opportunities.
  • Doubleclick
    Senior Research Manager
    Doubleclick Aug 2006 - Mar 2008
    Greater New York City Area
    Similar to my role at Google, I managed our analyst firm and syndicated data service contracts and relationships, helped provide data training to the sales team, managed our industry intelligence efforts, and helped administer the team. I authored two publicly available research reports, "Touchpoints IV" and "Influencing the Influencers." They're available for download at http://www.doubleclick.com/knowledge. I also edited a book published expressly for DoubleClick clients, "The Year in Online Advertising 2006," which collected the company's research studies as well as additional original material on the previous and forthcoming years in digital marketing. I received high marks for my talk at the 2007 Client Advisory Board meetings.
  • Squidoo
    Senior Director Of Community Development
    Squidoo Aug 2005 - Sep 2006
    Irvington, Ny
    A member of the founding team for Squidoo, I worked with Seth Godin to help launch the user-generated content platform. I also developed and managed SquidU, an online learning community for people using the tool. I worked with users to help them collectively learn how to do more, better with the platform.
  • Fast Company
    Contributing Editor
    Fast Company Aug 2005 - Mar 2006
    Greater New York City Area
    After leaving Fast Company full time to join Squidoo, I continued to contribute to FC Now, collaborate with members of the readers' network, consult on Web projects, and write freelance articles.
  • Fast Company
    Editorial And Community Director
    Fast Company Jul 1997 - Aug 2005
    Greater New York City Area
    As the founder of Fast Company magazine's readers' network, the Company of Friends, I helped forward-thinking business leaders and innovators collaborate to improve their careers, companies, and communities. Since 1997, almost 45,000 people have joined the Company of Friends, which at its peak comprised about 200 local chapters and online special interest groups. The Company of Friends was the only multi-industry and -practice professional association connected to a magazine in the world. (I think.) At the end of my time there, I also edited and managed Fast Company's Web site, including its team blog, FC Now, which I launched. I also helped launch the magazine's Web site back in 1997. May of the ideas behind the Company of Friends and FC Now can still be seen in Fast Company's social network services.
  • Cio Communications Inc.
    Associate Editor
    Cio Communications Inc. Apr 1996 - Jul 1997
    Framingham, Ma
    As a writer and copy editor for CIO and Webmaster magazines, I concentrated on distributed team management and the culture of Web development and Internet-related companies. I was also one of the earliest writers to address the business potential of online communities. While serving on the launch team for CIO's WebBusiness supplement, I contributed to the content planning and strategy for the next iteration of Webmaster magazine.
  • Online Access
    Associate Editor
    Online Access Jul 1995 - Apr 1996
    Greater Chicago Area
    I wrote feature stories. I edited freelance writers and columnists, including Jim Romenesko, who now works with the Poynter Institute. And I managed the online resources review section in the back of the book, writing and editing reviews of about 400 BBS'es, online service resources, Gopher sites, FTP sites, and Web sites monthly.

Heath Row Skills

Blogging Social Media Social Networking Digital Marketing Online Advertising Strategy Leadership Editing Start Ups Market Research Publishing Journalism Copy Editing Public Speaking Newsletters Writing Editorial Digital Media Advertising Digital Strategy Research Training Management Content Strategy Entrepreneurship Email Marketing Proofreading Magazines Feature Articles

Heath Row Education Details

Frequently Asked Questions about Heath Row

What company does Heath Row work for?

Heath Row works for Google

What is Heath Row's role at the current company?

Heath Row's current role is Research manager, marketer, journalist, editor, educator, professional speaker, poet.

What is Heath Row's email address?

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What is Heath Row's direct phone number?

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What schools did Heath Row attend?

Heath Row attended Northwestern University, Fort Atkinson High School.

What are some of Heath Row's interests?

Heath Row has interest in Writing, Technology, Proofreading, Magazines, Books, Comic Books, Online Communities, History, See 7, Community Organizing.

What skills is Heath Row known for?

Heath Row has skills like Blogging, Social Media, Social Networking, Digital Marketing, Online Advertising, Strategy, Leadership, Editing, Start Ups, Market Research, Publishing, Journalism.

Who are Heath Row's colleagues?

Heath Row's colleagues are Latoria Pride, Jann H., Valentina Diaz Elvira, Mohammad Nasri, Zdravko Karadachki, Analisa Saham, Laura Hamelin-Owens.

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