Ha Ly Email & Phone Number

New York, Ny, Us

San Francisco, Ca, Us

Belmont, Ca, Us

Mountain View, California, Us

Mountain View, California, Us

 Lead implementation of asset-management system (MediaValet) and collaboration tools (Atlassian JIRA). Establish workflows for routing projects into various Marketing departments. Structure campaign strategy, designs, timelines, and deliverables. Point of contact for engagement with external creative agencies and contractors. Manage Marketing project backlog and roadmap. Assist in creating and managing assets including video, tradeshow collateral, VIP kits, reviewer kits, product packaging, website, and social media content. Work with Samsung subsidiaries for approval of new and shared assets.

Menlo Park, Ca, Us

 Coordinated and executed global email marketing campaigns in over 70 markets for established products (YouTube, AdSense, Google Analytics, etc.). Project-managed beta product lifecycle end-to-end from on-boarding to stabilization to full campaign automation. Partnered with product owners on strategy for highly personalized emails and increasing cross-sell opportunities. Prescribed best practice recommendations to various products catered to their business needs and goals. Standardized, documented, and implemented campaign architecture, design, QA, and execution processes used to leverage offshore resources while ensuring error-free campaigns. Collaborated with engineers on user workflows to construct signals for trigger-based email automation. Root-cause analysis on ESP bugs with product specialists and engineers to resolve pre-launch campaign issues. Contributed to beta-testing and created business cases for additional features in Google’s email platform. Ensured suppression rules are applied appropriately to prevent recipients from receiving too many emails. Managed all transactional, mandatory, and marketing emails for various products; kept team on-track. On-boarded and trained new hires on Google’s proprietary email platform.

Austin, Texas, Us

 Oversaw large-scale campaign launches (60+ million for AdWords). Built, tested, and launched campaigns via marketing automation on Google’s proprietary platform. Managed email communications on global team for Google Analytics (newsletters) and AdWords (cross-sell). Championed adoption of Google’s proprietary collaboration tools to improve communication with global, cross-functional teams across time zones.

Lisle, Illinois, Us

 Lead consultant for escalated and special cases. Monitored and managed compliance with latest federal and state financial aid regulations.

 Led a team of 3 financial aid officers. Managed student financial records for 51% of the school’s total population.